Can you explain the website quality audit included in The Kalicube Process roadmap?

The website quality audit within The Kalicube Process roadmap focuses on optimizing a website owner’s online presence for N-EEAT-T, which stands for Notability, Experience, Expertise, Authoritativeness, Trustworthiness, and Transparency. Notability in the niche and Transparency about the website owner and stakeholders are critical signals Kalicube focuses on to ensure Google is able to understand and trust a brand.

The website audit identifies opportunities to reflect better NEEAT credibility signals in the eyes of users and search engines like Google.

Here’s what The Kalicube Process offers to website owner optimization for NEEATT:

* Notability: Kalicube equips brands with the tools to highlight their significance within their industry or locale. This is not about broad fame but being acknowledged as impactful in a specific niche. The strategy includes leveraging customer testimonials, case studies, and industry accolades to illustrate a brand’s noteworthiness.

* Expertise: The audit assesses how well the content demonstrates the website owner’s knowledge and proficiency in its niche field. It looks at the quality of information provided, owner credentials, and whether the website content is detailed and accurate.

* Experience: It evaluates user experience by examining site navigation, load times, mobile-friendliness, and design. A positive user experience indicates that a brand values visitor engagement and satisfaction.

* Authoritativeness: The process checks how authoritative the site is perceived within its niche or industry by analyzing backlinks from reputable sites, mentions across digital platforms, and consistency in brand message and entity descriptions across various channels.

* Trustworthiness: Trust signals are crucial; hence, the audit reviews security features (like SSL certificates), privacy policies, clear contact information availability of customer service channels – all factors that make users feel safe on your site.

* Transparency: The process encourages openness by having clear communication channels for customers’ feedback and queries, transparency about who owns the website (and their NEEATT credentials), and ensuring that affiliations or partnerships are disclosed appropriately.

The website audit ensures that Google understands the website and the people behind it, so it can apply NEEATT credibility signals to the entities and “join the dots.” Google is a semantic search engine that doesn’t match keywords or rely on backlinks. It understands relationships between entities and the meaning behind the words users search for online. When Google understands how entities are connected and that those entities are credible and provide solutions its users are looking for, Google is more likely to serve the brand in the search results and list the entity in its Knowledge Graph.

Helpful articles:

60 Simple Tips for Optimizing for Google’s E-E-A-T (Content, Author and Website Owner) >>
N-E-E-A-T-T: Things You Need To Know >>

PDF Guide: Get the Content Creator’s Guide to AI search engines: Get visible and get recommended >>