Rebranding Your Company Name? Learn How to Keep Your Digital Brand Equity Strong!
What You Will Learn In this case study, we will learn how to carry out a successful rebranding operation and make Google adapt to the new brand name in just…
Each caseĀ focuses on a specific problem with a Knowledge Panel and examines the challenges people face when trying to solve that problem. We then shift our focus to finding the solution, implementing the techniques and strategies, and finally highlighting the benefits brought by the successful resolution of the issue.
What You Will Learn In this case study, we will learn how to carry out a successful rebranding operation and make Google adapt to the new brand name in just…
It could be that as an author you have encountered one or more of the following problems with your Knowledge Panel:
You only have the name of your book in your Knowledge Panel
Some of your books are not included in your Knowledge Panel
None of your books are included in your Knowledge Panel
This case study has been specifically designed to help those who are struggling with the above issues that are hindering their Knowledge Panel from reaching its full potential.
Duda: a Great CMS for an Entity Home in Digital Brand Management We work on client websites every day. From WordPress to Wix, from Google Sites to Foursquare, with the…
What You Will Learn In this article, I show the evolution of my Knowledge Panel over the years. The evolution is in reverse order, starting with what we have now,…
Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a HUGE…
Extract from: 7 Marketing Disasters That Turned Out to Be Precious Lessons, published on Search Engine Journal November 5, 2020 (Svetlana Shchehel) A warning had been on the Wikipedia article…
What You Will Learn How managing your Knowledge Panel will help you control what you show on Google and remove the need for a digital marketing strategy. I am now…
What You Will Learn The Power of De-Duplicating a Knowledge Panel This Case Study starts with a simple problem – how to merge (or de-duplicate) multiple Knowledge Panels for a…
Introduction What is a Knowledge Panel? The Knowledge Panel is on the right-hand side of search results pages on Desktop in Google. They appear when you search for entities (people,…
Who is G. Scott Graham? G. Scott Graham is an author, a career coach, and a business coach in Boston, Massachusetts. Scott is driven to help clients follow their ātrue…