Knowledge Panel Case Studies

Each practical case study focuses on a specific problem with a Knowledge Panel and examines the challenges people face when trying to solve that problem. We then shift our focus to finding the solution, implementing the techniques and strategies, and finally highlighting the benefits brought by the successful resolution of the issue.

Managing the Elements of a Knowledge Panel – the Evolution of a Knowledge Panel

Managing the Elements of a Knowledge Panel – the Evolution of a Knowledge Panel

In this article, I show the evolution of my Knowledge Panel over the years. The evolution is in reverse order, starting with what we have now, and working back in…

Managing International Variations of Knowledge Panels

Managing International Variations of Knowledge Panels

Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a HUGE…

Why Do You Need to Manage Your Knowledge Panel Over Several Years?

Why Do You Need to Manage Your Knowledge Panel Over Several Years?

Introduction Most people think that once you’ve triggered a Knowledge Panel that everything magically falls into place without any further effort on your part. In reality, there’s no such magic…

Merging (De-duplicating) Google Knowledge Panels for a Person: Jason Hennessey Case Study

Merging (De-duplicating) Google Knowledge Panels for a Person: Jason Hennessey Case Study

Introduction Who is Jason Hennessey? Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as…

How to Change a Subtitle in Google Knowledge Panel – Kalicube Pro SaaS Case Study

How to Change a Subtitle in Google Knowledge Panel – Kalicube Pro SaaS Case Study

Introduction What is a Knowledge Panel? The Knowledge Panel is on the right-hand side of search results pages on Desktop in Google. They appear when you search for entities (people,…

Managing Your Knowledge Panel Without Schema Markup Case Study

Managing Your Knowledge Panel Without Schema Markup Case Study

Who is G. Scott Graham? G. Scott Graham is an author, a career coach, and a business coach in Boston, Massachusetts. Scott is driven to help clients follow their “true…