Kalicube’s Business Challenge
Kalicube is a digital marketing agency that practices what it preaches. Kalicube applies our strategy to our business to demonstrate the results we achieve using our refreshingly simple, three-phase omnichannel marketing strategy founded on brand, marketing, and SEO – The Kalicube Process.
Results after 3 years
- Quadrupled revenue (with no signs of slowing down)
- Six-fold increase in website traffic
- Knowledge Panels for Jason Barnard, Kalicube, and Kalicube Pro
- A rich Brand SERP containing the brand narrative Kalicube wants to show
- Recommendations in Search Generative Experience, Chat GPT and Bing Chat
What Kalicube Did
- Applied The Kalicube Process!
- Audited Kalicube’s presence across the digital ecosystem using Kalicube Pro, our unique SaaS platform. Kalicube Pro has been collecting business, brand, and industry data from Google since 2015.
- Audited the online presence of the competition using Kalicube Pro.
- Pushed a button, and Kalicube Pro created a bespoke, comprehensive digital marketing strategy for Kalicube using industry data about our niche, competition, and customers.
- Aligned the proposed strategy with the business goals and existing business resources to shapeshift our marketing and focus on the right areas, then packaged the content for the search engines
- Created an entity home (webpage on an owned website) housing the facts about Kalicube.
- Implemented a content strategy in the places our audience hangs out – YouTube, Facebook, Twitter, LinkedIn.
- Started two podcasts to reach our audience and provide them with helpful and valuable content.
- Implemented a second and third-party content strategy to reinforce EEAT credibility signals that the search engines are able to use to corroborate the facts on our entity home.
- Expanded and improved our digital marketing strategy that over two years has made our web-wide acquisition funnel consistent, convincing and profitable.
- Implemented simple tweaks to our existing marketing strategy that allow Kalicube to control our “Google Business Card” (the Brand SERP), control the narrative about the business, grow website traffic and revenue, and dominate generative AI search results.
Results Achieved with The Kalicube Process
Kalicube’s revenue has quadrupled, and website traffic increased six-fold in three years – and continues to grow.
By educating the algorithms, Kalicube earned Google’s trust and was rewarded with Knowledge Panels for:
- Jason Barnard (Person / CEO of Kalicube)
- Kalicube (Corporation / Digital Agency)
- Kalicube Pro (Service / SaaS)
Kalicube took control of its brand narrative, resulting in a rich Brand SERP that represents Kalicube’s brand message rather than relying on the algorithms to work it out
The search engines are confident about Kalicube and Jason Barnard, and the business appeared as recommendations in generative AI on launch for both Bing Chat and Search Generative Experience.
The Positive Effect The Kalicube Process has had on Kalicube’s Business
The holistic Kalicube Process approach has attracted the right audience with the right message to the right content. That has:
- increased the number of prospects entering the funnel,
- increased the percentage that hit the bottom of the funnel ready to buy (6x),
- increased our conversion rate and vastly improved our bottom line (4x revenues).
The Kalicube Process Solves Your Digital Marketing Woes
The Kalicube Process is a data-driven, three-stage, complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across the entire digital ecosystem. The Kalicube Process is refreshingly simple, straightforward, and grounded in brand, marketing, and search engine optimization (SEO). The SEO is future-proof: The Kalicube Process optimizes for Google’s Search Generative Experience and Bing Chat right out of the box.
Best of all, The Kalicube Process shape-shifts your existing digital marketing efforts so they work.
The Kalicube Process
- Produces your ideal digital marketing strategy so your business stands where your audience hangs out online.
- Educates Google so it knows, likes, and trusts you – and rewards your brand with a Knowledge Panel and a glowing Brand SERP.
- Ensures Google recommends your brand as the best solution in traditional search and Generative AI results.
The Kalicube Process does this with a strategy that unifies and covers your:
- Content marketing
- Brand communication
- Public relations
- Reputation management
- Social media
- SEO (it packages all your efforts for Google and Bing and Generative AI).
There’s no guesswork or wasting money. Just follow the steps.
How does it work
Kalicube Pro is our proprietary SaaS platform, which automates the Kalicube Process. Creating a bespoke digital marketing strategy for your business is as simple as pushing a button. Using data sourced from Google since 2015 and growing, Kalicube Pro has over 1 billion data points and tracks over 7 million active Knowledge Panels, 100,000 businesses, and people across dozens of countries. Kalicube Pro knows where your ideal audience likes to spend time online and which sources Google uses to verify brands they can trust and recommend online. Aside from Google, no one has more data on Google’s Knowledge Graph (brain) than Kalicube Pro.
Trusted by leading digital marketers, online reputation managers, and SEOs, Kalicube Pro is the only tool that gives business leaders and agencies the intel on what’s happening in Google’s brain and how your digital marketing strategy should respond to stay in touch with your audience, earn Google’s trust, build your brand reputation and dominate the competition.
How to Implement the Kalicube Process?
To implement the Kalicube Process, choose one of the three options below.
1. Do it yourself. Access our free learning resources, join the Kalicube Academy, or read “The Fundamentals of Brand SERPs for Business” book for everything you need to optimize your brand for your audience and the search engines.
2. Book a Done With You Service. The team at Kalicube Pro works with you as a Fractional CMO to implement the Kalicube Process for your business. Kalicube works within your existing resources and priorities and saves you valuable time.
3. For Agencies. Enhance your offerings and stay relevant in the AI world by subscribing to our cloud-based AI-powered Kalicube Pro SaaS solution. Your agency can offer effective and profitable comprehensive brand digital marketing services with SEO baked in. Download the “Get 6 Easy-To-Sell Services and Lucrative Margins with Kalicube Pro”.
Do you have a question? Please contact us at [email protected]