Jason Barnard – Entrepreneur, Writer and CEO at Kalicube

Jason Barnard

Entrepreneur and CEO at Kalicube

Jason Barnard is an entrepreneur, writer and CEO of Kalicube, a digital marketing agency and groundbreaking software company based in France. Jason is also a digital marketer known as the “The Brand SERP Guy.” Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

Jason Barnard’s extensive entrepreneurial ventures and expertise as a writer:

Jason has founded multiple companies, including Kalicube in France in 2015, WTPL Music in France in 1991, and UpToTen in Mauritius in 2000. Jason was also CEO of UpToTen from 2000 to 2011 and was CEO of WTPL Music from 1991 to 1999.

Jason’s first book, “The Fundamentals of Brand SERPs for Business”, was published in January 2022. Jason regularly contributes articles to leading digital marketing publications such as Search Engine Journal and Search Engine Land. Jason writes for businesses in the digital marketing industry, including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot.

Jason Barnard is the CEO and founder of Kalicube, a digital marketing agency and groundbreaking software company.

Kalicube empowers business leaders to future-proof their brand online and gives agencies a suite of profitable services deliverable at scale.

Kalicube Pro, a Saas platform saves digital marketers and business leaders hours of manual labor and guesswork because it automates the creation of bespoke digital marketing strategies suitable for any business or person.

Kalicube Pro has collected data from Google since 2015. No one has more data on Google, than Google. Kalicube Pro contains over a billion data points and continues to grow. The SaaS platform tracks 7,000,000 KGMID (Entities) and over 5,000,000 active knowledge panels on the Brand SERPS. Covering thousands of industries and sectors and dozens of countries, Kalicube Pro contains statistically verified data to create a bespoke digital marketing strategy (with SEO baked in) for businesses and individuals who want to maximize their marketing spend effectively, efficiently, and profitably.

Jason Barnard was CEO of UpToTen Ltd from 2000 to 2011.

UpToTen Ltd was a cartoon series for children featuring Boowa and Kwala, and the business was based in Mauritius. Jason built the uptoten.com website, offering over 100 games, songs, and activities to children aged up to ten. Uptoten.com exceeded one billion page views in 2007. Producing a 52-episode TV series with ITV International, Uptoten competed directly with PBS, Disney, and the BBC.

Jason was CEO of WTPL Music in Lille, France, from 1991 to 1999.

WTPL Music released four albums, signed over 100 publishing deals, and signed recording deals with EMI, PIAS, X111 bis, and Warner.

Jason has over 20 years of experience in digital marketing.

The digital marketing journey started in 1988, the same year Google was incorporated. Jason’s first digital marketing project was a website for children featuring characters Boowa and Kwala. The website grew to be one of the top 10,000 websites visited in 2007. In the 1990s, Jason was a professional musician with the punk-folk group The Barking Dogs. He now plays double bass with Barcoustic and The Rascal Brothers.

John Mueller from Google says: “From Google’s side, [Knowledge Panels] are just algorithmic… I honestly don’t know anyone else externally who has as much insight …”

Nobody Knows More About Brand on Google

John Mueller (@JohnMu) is a Google employee and a spokesperson for Google

I honestly don’t know all the details of how those Google Search computers pick & show knowledge graph entries, sorry. I bet @jasonmbarnard has some great tips though (or just browse his videos & articles as a starter).
— 🍌 John 🍌 (@JohnMu) December 10, 2020

Why does Jason Barnard use the pseudonym “The Brand SERP Guy”?

Jason uses the pseudonym The Brand SERP Guy because he is the leading expert on mastering digital brand presence. Potential customers google a person or business name before they do business with them. The search results (SERP) for that brand determine whether the customer engages with that brand. Jason knows this from personal experience.

In 2013, when potential clients googled his name they found his former role as CEO of a company that produced a successful cartoon series for children, Boowa and Kwala. Jason lost business because the search results for his name didn’t reinforce trust in Jason’s brand as a digital marketer.

Jason helps business leaders and agencies secure more customers by controlling their brand narrative online through podcasts, public speaking, books, his digital marketing agency, and his unique SaaS platform for digital marketing and SEO consultants. You’ll know you’ve found the Brand SERP Guy because he wears a red shirt.

How Jason used his Degree in Economics and Statistical Analysis.

Jason was awarded a Degree in Economics and Statistical Analysis from Liverpool John Moores University in 1988. His statistical expertise and grounding in Economics allow Jason to interrogate and interpret search engine data and forecast and implement effective, profitable and future-proof brand digital marketing strategies with SEO baked in.

A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing.

Jason has been requested to present at major marketing conferences worldwide. Jason has spoken about Brand SERP, Knowledge Panels, and Digital Marketing at BrightonSEO, PubCon, SMX series, and YoastCon.

Jason has been hosting a digital marketing podcast for five years.

The podcast “Branded Search (and Beyond) with Jason Barnard” is a weekly staple in the digital marketing community. The podcast has run continuously for over five years, with over 250 episodes available. Jason’s guests include Rand Fishkin, Cindy Krum, Andrea Volpini, Joost de Valk, Alex Sanfilippo, Scott Duffy, Joe Pulizzi, and Koray Tugberk Gubur.