Jason Barnard – CEO at Kalicube
John Mueller from Google says: “From Google’s side, [Knowledge Panels] are just algorithmic… I honestly don’t know anyone else externally who has as much insight …”
Jason Barnard is The Brand SERP Guy.
Jason helps people and companies demonstrate that they are a leader in their industry through Google so they can widen their audience and improve their business.
Jason teaches Google, and he can teach you to teach Google too!
Jason Barnard is the CEO of Kalicube. He is an entrepreneur, author and digital marketer who specialises in Brand SERP optimisation and Knowledge Panel management. Jason uses the pseudonym “The Brand SERP Guy” for his professional work!
Why Jason Uses the Pseudonym “The Brand SERP Guy”:
Your Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field – he has been studying, tracking and analysing Brand SERPs since 2013.
CEO of Kalicube:
Jason Barnard is both the CEO and the founder of Kalicube, a groundbreaking software company that, through the Kalicube Pro SaaS platform, helps clients optimise their Brand SERP and manage their Knowledge Panel.
Nobody Knows More About Brand on Google
John Mueller (@JohnMu) is a Google employee and a spokesperson for Google
I honestly don’t know all the details of how those Google Search computers pick & show knowledge graph entries, sorry. I bet @jasonmbarnard has some great tips though (or just browse his videos & articles as a starter).
— 🍌 John 🍌 (@JohnMu) December 10, 2020
Author:
Jason’s first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly contributes articles to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.
Public Speaking:
Major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and Knowledge Panels, including BrightonSEO, PubCon, SMX series and YoastCon.
Podcast Host:
Spanning 4 seasons his podcast, With Jason Barnard… has become a weekly staple in the digital marketing community. Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 250 episodes available, and counting. The conversations are always intelligent, always interesting, and always fun!
Jason’s Backstory:
Jason, aka The Brand SERP Guy, has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs. He currently plays double bass with Barcoustic (Hugo Scott, from the Barking Dogs is the singer).
Companies Jason has Founded:
Jason Barnard has founded multiple companies: Kalicube SAS in France in 2015, but he also founded WTPL Music in France in 1991 and UpToTen in Mauritius in 2000.
Education:
Jason attended Prince Henry’s Grammar School from 1977 to 1984, then graduated from Liverpool John Moores University in 1988 with a degree in Economics and Statistical Analysis
Why Jason uses the pseudonym The Brand SERP Guy:
Your Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field – he has been studying, tracking and analysing Brand SERPs since 2013.
Using the database in Kalicube Pro SaaS platform, he has been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. That should pique the interest of any marketer in any industry 🙂
Jason Barnard around the web
