How does Kalicube approach educating Google about my brand?

Kalicube approaches educating Google about your brand by focusing on optimizing and aligning your digital presence. The process begins with identifying a specific page on your website as the primary source of information for Google, ensuring that this page is clear, comprehensive, and authoritative. This helps Google easily understand and trust the data it finds there.

Next, Kalicube leverages its platform, Kalicube Pro, to perform NLP (Natural Language Processing) analysis. This ensures that the descriptions and content about your brand are easily understood by Google’s algorithms. Additionally, they include signposts to corroborative sources like LinkedIn, Crunchbase, Wikidata, and IMDb on your Entity Home to further validate the information provided.

Finally, Kalicube’s strategy involves proactive management of your Brand SERP (Search Engine Results Page). By feeding accurate and consistent information about your brand into Google’s ecosystem through various trusted sources and platforms where your audience spends time online, they build a solid foundation of trust. This methodical approach ensures that when Google updates its Knowledge Graph or AI Overviews Results, it accurately reflects who you are and what you offer.

Read the book “The Fundamentals of Brand SERPs for Business“, authored by Jason Barnard, entrepreneur, writer and CEO of Kalicube.