Personal Brand Strategy

The Kalicube Process for Personal Branding Services

Get visible, influence the right people, and stop leaving money on the table, it’s time to start building your brand or get intentional about your current brand-building activities. Your personal brand is your most valuable asset, and you need to own it.

Shape How the World Sees You Online

When you google your name, you’re invisible. It’s like you don’t exist. Worse, the information is wrong and is stuck in the past, making you look like an amateur. You’re watching less experienced competitors get the deals because Google makes them look like industry leaders. But you’re great at what you do, and you’ve spent years forging your reputation. But Google is costing you money.

Wouldn’t it be great if you could control how the world sees you online? If you had control, potential clients would see your brand represented how you want when they search for you. You’d dominate your market, establish yourself as the go-to expert, attract the deals you deserve, and build your legacy.

The good news is you can control how the world sees you online. The thing is, Google and AI algorithms are quietly shaping your personal brand online, with or without your input. So, if you want to get visible, influence the right people, and stop leaving money on the table, it’s time to start building your brand or get intentional about your current brand-building activities. Your personal brand is your most valuable asset, and you need to own it.

The only business leaders truly in control are the ones who own their personal brands.

The algorithms haven’t taken over (yet), and you can shape how the world sees you online, but time is running out. 

The best news? You can use your existing marketing team to build your personal brand. We give you the strategy and tools to shapeshift your focus so that you never waste another dollar hoping your marketing will work because you have the tools and the strategy that works—every single time.

Aside from Google, no one has more geeky data on how to build and control online personal brands with laser precision than Kalicube. We don’t guess. We know.

Jason Barnard & Kalicube are at the top of that short list.

The search engines and algorithms are tremendously complex and very few people have a truly deep understanding of how it all works and how to make the most of it – Jason Barnard & Kalicube are at the top of that short list.
Jason Foodman
Entrepreneur

Why Kalicube? Our Data-Driven Approach to Personal Branding

Kalicube is the undisputed leader in online personal branding strategy and reputation management. Using in-house proprietary algorithms, we leverage over three billion data points collected from Google and around the web since 2015 to identify precisely where your audience is and where the algorithms expect brands like yours to hang out online.  We continue collecting data and monitoring over 30,000,000 Knowledge Panels and hundreds of industries worldwide.

133k+

Brands Tracked

30million+

Knowledge Panels

3billion

data points


The Kalicube Process is a three-stage, data-driven digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem – including AI engines such as Google’s AI Overview, Bing CoPilot, ChatGPT, Perplexity, Siri and Alexa. 

We applied The Kalicube Process to Kalicube, and revenue increased sixfold between 2021 and 2024, with no signs of slowing.  

The Kalicube Process
the 3 pillars of the Kalicube Process

What The Kalicube Process for Personal Brand Services Can Do for You

  • Take control of your brand narrative and present it your way
  • Outshine the competition and take your rightful place
  • Get a Google Knowledge Panel and powerhouse Google Business Card
  • Overwrite outdated information with your current achievements
  • Craft a cohesive narrative that reflects your true professional identity
  • Establish yourself as a thought leader and shape your legacy
  • Entrench your brand in AI technology and get leads and recommendations
Before and After

Client Success Stories

One of the biggest mistakes that entrepreneurs, founders, and CEOs make is not building a personal brand because they don’t want to be high profile. But here’s the thing: you may not always be in that role. And if you have a defining narrative around you, somebody else will define the narrative around you. So, building your brand is more important in today’s world – Scott Duffy

BEFORE

Scott Duffy’s personal brand before The Kalicube Process

AFTER

Scott Duffy’s personal brand after The Kalicube Process

How Kalicube’s “Done With You” Personal Branding Works

The Kalicube Process

Phase 1: Understandability

This Gives You Control

What We Do

In 90 days, we’ll cut through the chaos, and you’ll reclaim control of your personal brand. We audit your assets and find every online reference to you using Kalicube Pro. We prioritize the action, clarify your messaging, make it consistent across your digital footprint together, and start teaching your audience, search engines, and AI exactly who you are. No more invisibility or mixed signals—just clarity and focus.

THE RESULTS FOR PHASE 1

Control of your brand

Start saying goodbye to feeling overlooked—your audience and the machines will finally understand who you are and why you matter.

Your unique Google number (KGMID) in Google’s brain.
A Knowledge Panel with your name and image that you’ll grow over time.

The Kalicube Process

Phase 2: Credibility

This Gives You Influence

What We Do

Squash any doubts about your authority. The next 90 days are dedicated to implementing the bespoke digital marketing strategy we curate using our data and experience. You get a laser focus on exactly where to boost your credibility and build social proof, peer recognition, and thought leadership that sticks. We give you the playbook and Standard Operating Procedures; you execute and shine. We’re with you every step of the way.

THE RESULTS FOR PHASE 2

Grow brand visibility and leadership in your niche.

No more chasing relevance—recognition finds you.

A subtitle in your Knowledge Panel – Google knows who you are and what you do.
Your website, bio, and social media icons are added to your Knowledge Panel.
Taking control of the sentiment, accuracy, and messaging in the search results for your name.
The results for your name include videos, images, article boxes, and people who also asked questions about you.
Your Knowledge Panel is stable and starts appearing in search results for your name.

The Kalicube Process

Phase 3: Deliverability

This Gives You Visibility

What We Do

We arm you with the tools and strategy to be everywhere that matters. You’ll create targeted content your audience craves in all the right places and in the right format. With our guidance, your audience, Google, and AI won’t just notice you—they’ll put you in the spotlight as the service provider of choice.

THE RESULTS FOR PHASE 3

Your brand becomes unmissable.


You won’t just be visible—with consistent effort, you’ll dominate. There are no limits. And we give you all the tools to do it.

Your Knowledge Panel is a billboard with images, details, and features. It’s a one-stop shop for everything about your brand. 
You dominate your search results with your unignorable message. 
Search results and AI-driven platforms introduce you to the conversation, building trust and driving action. 

Investment

Phase one is essential. Completing phases two and three is based on your ambition. How visible and influential do you want to be?

Understandability

$12000

One-off

What you get:

Your unique Google number (KGMID) in Google’s brain

A Knowledge Panel with your name and image that you’ll grow over time

Credibility

$3000

per month

What you get:

A subtitle in your Knowledge Panel – Google knows who you are and what you do

Your website, bio, and social media icons are added to your Knowledge Panel

Taking control of the sentiment, accuracy, and messaging in the search results for your name

The results for your name include videos, images, article boxes, and people who also asked questions about you

Your Knowledge Panel is stable and starts appearing in search results for your name

Deliverability

$3000

per month

What you get:

Your Knowledge Panel is a billboard with images, details, and features. It’s a one-stop shop for everything about your brand

You dominate your search results with your unignorable message

Search results and AI-driven platforms introduce you to the conversation, building trust and driving action

Take Control of Your Personal Brand Before AI Defines It For You

You have a marketing team, but how do you know if your marketing activities are reaching your audience? Don’t spray and hope. Take action with data and intention, and know your marketing spend is giving you the best possible return on investment.

How can we help you?

Explore answers to our clients’ most frequently asked questions.