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What is the difference between a Google Business Profile and a Knowledge Panel?

The difference between a Google Business Profile, formerly known as Google My Business and a Knowledge Panel is that a Google Business Profile is a free Google directory for local businesses. Google Business Profiles includes the business’s identity, opening hours, category, photos, and messages to potential clients.

A Knowledge Panel is generated by Google’s machine understanding of an entity based on various online information sources. Knowledge Panels represent factual data about companies or people without direct input from the entities. Knowledge Panels represent Google’s understanding of the facts about the entity as opposed to the free business listing in Google Business Profiles.

Get your Instruction Manual for Google Knowledge Panels >>

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