Each case focuses on a specific problem with a Brand SERP and examines the challenges people face when trying to solve that problem. We then shift our focus to finding the solution, implementing the techniques and strategies, and finally highlighting the benefits brought by the successful resolution of the issue.
Challenge A well-known CEO in the United States discovered an unflattering article about him and his company on the first page of Google when people searched his name. The article…
ByLeanne Summers
Brand Management Success Stories, Kalicube Process Success Stories
Reading Time: 11 minutes Challenge Jonathan Cronstedt is a successful investor, advisor, and author. You may know him as JCron or the former president at Kajabi, a knowledge commerce platform. In 2021, Jonathan made…
Mark Preston (now rebranded as Mark A. Preston) has been in the SEO industry since 2001. He built a lead generation business, created a multi-location agency with zero investment, established…
That tipping point is when Google has really understood the brand’s ecosystem, really understood who they are, what they offer and which audience they serve.
Introduction Who is Kalicube? Kalicube is a digital marketing agency that is pioneering the concept of Brand SERP optimisation and Knowledge Panel management. Founded by Jason Barnard, Kalicube leads the…
Introduction Who is Backpacker Job Board? Backpacker Job Board is an employment website established in 2010. It was founded by Matthew Heyes, who built the site while on a working…
Rich Sitelinks Case Study: Elle Johnson Co. In this study, I’ll talk about the theory and practicalities of Rich Sitelinks in the context of Brand SERPs I’ll start with a…
Kalicube Pro Case Study: Backpacker Job Board Who is Backpacker Job Board Backpacker Job Board is an employment website for working holiday makers travelling in Australia. The platform is niche,…
