Brand SERP and Knowledge Panel Case Studies

At Kalicube we do a lot of work with clients to help them optimise their Brand SERP and manage their Knowledge Panel. These practical case studies highlight the benefits, the techniques and strategies of different aspects of this work.

Managing the Elements of a Knowledge Panel – the Evolution of a Knowledge Panel

Managing the Elements of a Knowledge Panel – the Evolution of a Knowledge Panel

In this article, I show the evolution of my Knowledge Panel over the years. The evolution is in reverse order, starting with what we have now, and working back in…

Managing International Variations of Knowledge Panels

Managing International Variations of Knowledge Panels

Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a HUGE…

Why Do You Need to Manage Your Knowledge Panel Over Several Years?

Why Do You Need to Manage Your Knowledge Panel Over Several Years?

Introduction Most people think that once you’ve triggered a Knowledge Panel that everything magically falls into place without any further effort on your part. In reality, there’s no such magic…

Merging (De-duplicating) Google Knowledge Panels for a Person: Jason Hennessey Case Study

Merging (De-duplicating) Google Knowledge Panels for a Person: Jason Hennessey Case Study

Introduction Who is Jason Hennessey? Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as…

Compiling a Digital Ecosystem For a Person Manually Versus Using Kalicube Pro SaaS

Compiling a Digital Ecosystem For a Person Manually Versus Using Kalicube Pro SaaS

Introduction In this article we will compare two methods of compiling a detailed analysis of a person’s digital ecosystem. As you’ll imagine, one is fast, accurate and detailed, the other…

Digital Brand Management With a Unique Brand Name

Digital Brand Management With a Unique Brand Name

Introduction Who is Kalicube?  Kalicube is a digital marketing agency that is pioneering the concept of Brand SERP optimisation and Knowledge Panel management. Founded by Jason Barnard, Kalicube leads the…

A Unique BrandTech Solution: How Kalicube Pro Saas Brings Value to Digital Marketers

A Unique BrandTech Solution: How Kalicube Pro Saas Brings Value to Digital Marketers

Introduction Who is 516 Marketing Inc? 516 Marketing Inc is a digital marketing company that empowers brands to succeed online. They do this by helping clients articulate their story, amplify…

How to Change a Subtitle in Google Knowledge Panel – Kalicube Pro SaaS Case Study

How to Change a Subtitle in Google Knowledge Panel – Kalicube Pro SaaS Case Study

Introduction What is a Knowledge Panel? The Knowledge Panel is on the right-hand side of search results pages on Desktop in Google. They appear when you search for entities (people,…

Digital Brand Management With a Keyword Focussed Brand Name 

Digital Brand Management With a Keyword Focussed Brand Name 

Introduction Who is Backpacker Job Board? Backpacker Job Board is an employment website established in 2010. It was founded by Matthew Heyes, who built the site while on a working…

Rich Sitelinks Are Vitally Important to Your Brand SERP – Practical Case Study

Rich Sitelinks Are Vitally Important to Your Brand SERP – Practical Case Study

Rich Sitelinks Case Study: Elle Johnson Co. In this study, I’ll talk about the theory and practicalities of Rich Sitelinks in the context of Brand SERPs I’ll start with a…