Personal Brand Strategy

Personal Rebranding and Name Change: Redefine Your Identity Online

Stop letting an outdated name bury your potential. Start your personal rebrand with a name change today.

Done With You Personal Rebrand Using The Kalicube Process

Your name is more than just a label—it’s your identity, reputation, and the gateway to new opportunities. But what happens when your name becomes a barrier instead of a bridge?  If you’re anxious about losing business because your personal brand doesn’t align with your current direction, a personal rebrand puts you back in control.

At Kalicube, we make personal rebranding simple and effective. Whether you need to stand out in crowded search results, distance yourself from negative press, or refresh your brand to reflect who you are today, adding a middle initial or full name to your personal brand can drastically reduce competition and amplify your visibility. With this small change, Google, AI, and clients will find you—relevant, up-to-date, and ready for new opportunities.

A personal rebrand with Kalicube will radically change your visibility online, and you won’t lose any of your hard-won credibility.

Aside from Google, no one has more geeky data on rebranding a person with a name change. It won’t confuse Google and AI, and we’ll transfer all your existing brand value to your new brand. We don’t guess. We know.

Why Kalicube? Our Data-Driven Approach to Personal Rebranding

Kalicube is the undisputed leader in online personal rebranding and name change. Using in-house proprietary algorithms, we leverage over three billion data points collected from Google and around the web since 2015 to identify precisely what action is required for a seamless personal rebrand. This ensures your personal rebrand is swift and targeted and eliminates the confusion for the algorithms. We continue collecting data and monitoring over 30,000,000 Knowledge Panels and hundreds of industries worldwide. 

Trying to do it yourself will take a year or more – and without the data we have about your brand, you’ll likely miss vital aspects that will confuse Google and AI even more.

133k+

Brands Tracked

30million+

Knowledge Panels

3billion

data points


the 3 pillars of the Kalicube Process

Kalicube Pro and The Kalicube Process are our secret weapons

  • We find 40% more online references than you will using Kalicube Pro. We don’t miss any and ensure every vital mention of your personal name online is changed.
  • Kalicube Pro prioritizes the references to your name online, so we focus on changing the most important ones in order.
  • We do 60% of the work for you.


And we make the changes together in a timeframe that makes Google and AI take notice – and reflect the changes in the results for your new personal brand. 

The Kalicube Process is a three-stage, data-driven digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem – including AI engines such as Google’s AI Overview, Bing CoPilot, ChatGPT, Perplexity, Siri and Alexa. 

We applied The Kalicube Process to Kalicube, and “Jason Barnard” and “Kalicube” featured in ChatGPT and AI results straight out of the box. 80% of our current clients are visible in AI.

Client Personal Rebrand Success Stories

mark a. Preston

Mark A. Preston, an accomplished figure in the SEO industry, has built and transformed businesses with his expertise. Many people shared his name, “Mark Preston,” and he struggled to get his personal brand to make the headlines. He opted to add his middle initial, “Mark A. Preston,” and leverage his new name to stand out in a sea of Mark Prestons.

  • Kalicube provided a comprehensive list tracking all online mentions of his previous brand.
  • Updated all platforms we could access with Mark’s new information while Mark updated the rest. 
  • Offered detailed steps for optimization moving forward.

After contacting websites over a month requesting updates from ‘Mark Preston SEO’ to ‘Mark A. Preston,’ approximately 85% complied with link redirections. Within three months:

  • Google searches for ‘Mark A. Preston’ yielded stunning branded results with complete control and domination over the results for his name.
  • Direct search traffic tripled compared to former branding efforts.

Google Search results for the search query
“Mark A Preston”

It’s just natural now to refer to myself as Mark A. Preston.

After just three months of rebranding, it looks really strange every time I see my name mentioned without the A in the middle.

The success of my rebrand and personal brand results would have never been possible to the level it has been without the help of the Kalicube team. I am forever grateful.
Mark A. Preston
Coach, Consultant, Speaker & Top Rated Podcaster
Olga Zarr

Olga Zarr (formerly Olga Zarzeczna), a successful SEO consultant and writer on SEO strategy, faced the daunting task of changing her name while preserving her established online brand equity. Understanding the intricacies of personal rebranding, Olga turned to Kalicube for expert assistance.

The team worked meticulously to ensure search engines recognized the name change while seamlessly transferring Olga’s hard-earned brand value to her new identity.

After six months, “Olga Zarr” became synonymous with expertise in SEO and writing about SEO. Olga not only retained but also expanded her online presence.

This strategic move protected her online brand equity and helped her establish a powerful and robust Knowledge Panel, leading to increased client acquisition and industry recognition.

Kalicube helped Olga trigger a Knowledge Panel for her new personal brand, “Olga Zarr,” and ensured the search engines and Ai understood the name change, so all the brand value Olga had built with her former name transferred to her new brand.

Clients can easily find me and connect with me. Inquiries have increased since the rebrand…

Kalicube’s approach is steeped in data and understanding of the SEO landscape and facilitated a smoother transition than anticipated. Establishing and optimizing my Knowledge Panel has subtly but effectively enhanced my digital presence. Clients can easily find me and connect with me. Inquiries have increased since the rebrand, and I’m extremely excited about the future of my business. Kalicube’s support has been invaluable in navigating my digital rebrand, providing a solid foundation for me to grow my brand online.
Olga Zarr
SEO Consultant and Writer on SEO strategy

How Kalicube’s “Done With You” Personal Rebranding Works

The Kalicube Process

Phase 1: Understandability

This Gives You Control

What We Do

In 90 days, we’ll dissect your digital footprint and find every reference to you online using Kalicube Pro. We prioritize the action required to change your name, and together, we make it consistent across your digital footprint and start teaching your audience, search engines, and AI exactly who you are. Retain your brand equity, control your brand, and achieve visibility.

THE RESULTS FOR PHASE 1

Total control and dominate your new name.

Get visible, control your brand, and attract the right opportunities because Google and AI understand the new you.

Your unique Google number (KGMID) in Google’s brain.
A Knowledge Panel with your name and image that you’ll grow over time.
Own your search results so that your new name is the definitive online representation of your personal brand.
Control your narrative by crafting a positive and accurate online identity that reflects your desired professional image.

Investment

Redefine and reclaim control of your personal brand.

Understandability

$12000

One-off

What you get:

Your unique Google number (KGMID) in Google’s brain

A Knowledge Panel with your name and image that you’ll grow over time

Own your search results so that your new name is the definitive online representation of your personal brand

Control your narrative by crafting a positive and accurate online identity that reflects your desired professional image

Stop letting an outdated name bury your potential.

Start your personal rebrand with a name change today.

How can we help you?

Explore answers to our clients’ most frequently asked questions.