You Might Be Looking For
What is a
Brand SERP?
Simply put, it is what appears on Google (or Bing or another search engine) when someone searches your brand name.
Who is Jason Barnard?
Jason Barnard, also known as The Brand SERP Guy, is a digital marketing consultant who specialises in Brand SERP optimisation and Knowledge Panel management. He helps businesses ensure that their brand message is accurately reflected on Google when searched for by their target audience. This includes making sure that the message displayed by Google is what the company intends and wants it to be. Barnard’s ideal clients are businesses that have invested a significant amount in creating a brand message that resonates with their audience and want to ensure that it is accurately reflected on Google. One common mistake that people make when managing their brand message on Google is not paying attention to what is displayed when their brand is searched for and not taking steps to correct any inaccuracies or discrepancies.
Your Brand SERP is your Google Business Card
At some point in the customer journey, they’re going to Google your BRAND NAME.
Brand SERP optimisation is for everyone
There are sometimes such visible parts of the search results, and I honestly don’t know anyone else externally who has as much insight into how they work. From Google’s side, they’re “just algorithmic”, we don’t have much more than that, so you’re the SEO’s only hope!
John Mueller from Google talking about Brand SERPs
There are sometimes such visible parts of the search results, and I honestly don’t know anyone else externally who has as much insight into how they work.
From Google’s side, they’re “just algorithmic”, we don’t have much more than that, so you’re the SEO’s only hope!
John Mueller from Google talking about Brand SERPs