You Might Be Looking For
What is a
Brand SERP?
Simply put, it is what appears on Google (or Bing or another search engine) when someone searches your brand name.
Your Brand SERP is your Google Business Card
At some point in the customer journey, they’re going to Google your BRAND NAME.
Brand SERP optimisation is for everyone
There are sometimes such visible parts of the search results, and I honestly don’t know anyone else externally who has as much insight into how they work. From Google’s side, they’re “just algorithmic”, we don’t have much more than that, so you’re the SEO’s only hope!
John Mueller from Google talking about Brand SERPs
There are sometimes such visible parts of the search results, and I honestly don’t know anyone else externally who has as much insight into how they work.
From Google’s side, they’re “just algorithmic”, we don’t have much more than that, so you’re the SEO’s only hope!
John Mueller from Google talking about Brand SERPs