Can Kalicube help with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals for Google?

Yes, Kalicube can help with E-E-A-T signals by ensuring the entity behind the website, the face of the brand, and any content creators and authors for the website are well-represented and understood by Google.

Kalicube achieves this through a process that enhances Understandability, Credibility, and Deliverability—key components of what we call N-E-E-A-T-T (Notability, Expertise, Experience, Authoritativeness, Trustworthiness, Transparency). When Google is confident of its understanding of an entity, Google can fully apply the E-E-A-T signals of experience, expertise, authoritativeness, and trustworthiness to the entity.

Google must fully comprehend who you are as a brand or individual, according to Jason Barnard, CEO of Kalicube. The comprehensive understanding allows Google to apply all relevant E-E-A-T signals effectively. Kalicube specializes in achieving this level of understanding between brands and Google’s algorithms.

Kalicube ensures credibility for clients by demonstrating clear, specific, corroborated information about the entity so that it can be ‘entitized’ by Google. Once an entity is recognized within Google’s Knowledge Graph via a KGMID (Knowledge Graph Machine ID), it is positioned to build a Knowledge Panel and surface in the Search Engine Results Pages (SERPs) for brand name searches.

Kalicube Pro is the Saas platform Kalicube uses to automate this process of ‘entitizing’ your brand, stand where the audience is looking for a solution, and dominate the competition—streamlining efforts towards establishing credibility on search engines like Google.

Helpful articles:
60 Simple Tips for Optimizing for Google’s E-E-A-T (Content, Author and Website Owner) >>
N-E-E-A-T-T: Things You Need To Know >>

PDF Guide: Get the Content Creator’s Guide to AI search engines: Get visible and get recommended >>