Entity Maturity in SEO

Entity Maturity is a measurement of how well established an Entity is in Google’s algorithms and Knowledge Graph. It measures the level and accuracy of Google’s understanding, its confidence in that understanding and the stability of the information demonstrates within Google’s ecosystems. The measurement draws data from multiple sources including Google SERPs, Google APIs and […]

The Importance of Knowledge Panels for Brands

The Importance of Rich Sitelinks in Google SEO.

Jason Barnard also offers a course that includes a lesson for Triggering and Optimising Rich Sitelinks.

Getting a PAA Result on Brand SERP

Three Great Reasons Why You Should Control PAA Questions on Your Brand SERP

Jason Barnard offers this course for Optimising for People Also Ask

The Concept of Siloing in SEO

Jason Barnard offers this course for Optimising Your Brand SERP >>

The Importance of Protecting Your Trademark in Google Ads

Triggering a Sitelinks Search Box in Google Brand SERP

The #10 Rules of Image SEO for Image Carousels

Jason Barnard offers this course for making the most of rich elements / SERP features on a Brand SERP >>

The 3-Step Process to Getting a Google Knowledge Panel for an Author