About Kalicube
What we do
Kalicube makes your online brand representation irresistible to potential customers.
When potential customers google your name, you want the search results to convert lookers to bookers, right?
Kalicube empowers companies and individuals to control how their brand appears across the digital landscape, attract the right customers, educate Google, and end fear of search engines.
Kalicube Pro is data-driven and we have 8 years of millions of data points every day.
Kalicube Pro
Kalicube Pro is our proprietary software platform, and we’ve been collecting (and continue to collect) Google data about brands in every sector since 2015. The data set comprises over 1 billion data points, 6 million KGMID, and 10 million Knowledge Panels we track daily. andscape, attract the right customers, educate Google, and end the fear of search engines.
Kalicube Pro knows what your competitors are doing and where your ideal customers hang out.
Kalicube Pro knows what your competitors are doing and where your ideal customers hang out.
Kalicube Pro knows what your competitors are doing and where your ideal customers hang out.
Learn more about (our SaaS) Kalicube Pro >>
The Kalicube Process
The Kalicube Process has search engine optimization (SEO) baked in at every step, meaning the business or individual is feeding Google the information the algorithms need to understand and present a brand – how the brand wants to be presented.
It’s straightforward, easy to implement, and makes commercial sense. The reporting is understandable with “next steps to take” because we want to deliver on our promise, not confuse people with fancy jargon.
Stop guessing and get a strategy that works. Time is running out.
Kalicube and Kalicube Pro give brands and digital marketing agencies the data-informed strategy to control brand representation, anchor a brand in Google’s Knowledge Graph, and deliver a future-proof digital marketing strategy that will thrive in the age of artificial intelligence (AI).
Who Owns Kalicube
Jason founded Kalicube to learn how to change Google’s understanding of his personal brand. He realized how important controlling his brand presentation online would be for his future. Kalicube Pro was built to make analyzing the data extracted from Google easier to synthesize and interrogate.
Read more about Jason Barnard – CEO of Kalicube >>
What Do We Offer?
Brand SERP Optimization
the process of actively working to improve the brand search engine result page to remove competitors, and image-harming reviews, news, or events in the context of brand entity reputation.
Knowledge Panel Management
the process of actively working to improve the brand search engine result page to remove competitors, and image-harming reviews, news, or events in the context of brand entity reputation.
Future-Proof Digital Marketing Strategy: The Kalicube Process
a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across the entire digital ecosystem.
How Can We Help You?
Done With You Service
Personal Branding
Get a Knowledge Panel
Change my name – Rebrand my personal brand
Disambiguate me from people who share my name
Disambiguate and dominate the search result for my personal name
Reposition my personal brand to a new niche / career
Online Reputation Repair
Become a trusted, authoritative influential celebrity in my niche
Become THE go-to person in my niche
Entity Optimisation for People (SEO)
Entity Optimisation
Entity Optimisation as content creator (includes NEEATT credibility signal building for an author)
Done With You Service
Corporate Digital Strategy
Get a Knowledge Panel
Change my company name
Optimize the entire search results page for your brand name (from top to bottom) including your Knowledge Panel
Build a full digital marketing strategy with SEO results as the natural extension
Entity Optimisation for Corporations (SEO)
Entity Optimisation
Entity Optimisation as content creator (includes NEEATT credibility signal building for a website owner)
Who are the Kalicube Team
Jason is supported by over 20 kind, courageous, and intelligent professionals responsible for their Kalicube babies.
Work With Us
We help you achieve your business goals in digital search – on your terms.
How It All Began and How It’s Going
1980s
Jason was awarded a Degree in Economics and Statistics from John Moores University in Liverpool, the United Kingdom.
1990s
Jason began his career singing in a band called The Barking Dogs, and developed the passion and drive to make the group successful. He started organizing gigs and overseeing their music career.
Playing music in a band was groovy, but Jason wasn’t making a living. He formed a touring company and record label. The band produced four record albums and played 600 concerts.
In 1998, Jason pursued another dream: to become a blue dog in a cartoon series. To realize this unconventional desire, he founded a company specializing in web development of children’s games and recorded music albums for children as Boowa the blue dog in the Boowa and Kwala TV Series.
Their company flourished and became one of the top 10,000 websites in the world, competing with industry giants like Disney and PBS. Their site saw significant traffic through Google and achieved top rankings for key terms related to children’s content. In 2007, the website had more than one billion page views, a remarkable achievement for a children’s website in 2007
In 2011, Jason handed control of the company to his business partner to pursue a new career in digital marketing.
“I had to set up a new career. And when I started to pitch for work as a digital marketer, I realized that when people searched my name, Jason Barnard. It said Jason Barnard is a cartoon blue dog. And the clients I was trying to sign said, “Well, that’s not serious, I’m not going to give my digital marketing strategy of millions of dollars to a cartoon blue dog.”
Jason took on the challenge of changing Google’s perception of him and taught himself how to educate Google.
He learned that teaching Google to change its understanding requires clarity, conciseness, and consistent communication. It reminded him of how to educate a child.
In Google’s, however, it’s the most intelligent child you’ve ever met, the child with a perfect memory and the most remarkable capacity to remember everything you tell it.
So, if you see something wrong when you’re looking up your name, it’s a matter of figuring out why the child got it wrong. And then fixing the issues causing that conflict in the child’s brain.
Over 2012-2013, Jason managed to re-educate Google so that it presented him as an authoritative, credible digital marketer. And from that experience, Kalicube was born!
Jason’s successful re-positioning in Google and the broader digital ecosystem brought clients seeking help managing their brand narrative online.
Jason quickly realized that manual audits of digital ecosystems are tedious, and finding the best strategies required a huge investment of time in analyzing the data. Reporting to clients on progress took a lot of work.
In 2015, Jason founded Kalicube and built Kalicube Pro, a SaaS platform designed to streamline the process of analyzing brand data in the digital landscape. The platform’s algorithms efficiently analyze data provided by Google and prioritize insights for better decision-making. It also offers simple, transparent reporting for clients.
Woohoo!
Visit Jason Barnard’s Business Card >>
2015
Now an established global SEO expert, Jason receives calls from business leaders who are embarrassed that their brands appear as small, local businesses rather than global entities.
They have a local Google Business Profile but don’t have a rich and impressive Knowledge Panel that gives them credibility and status as leaders in their sector. The search results for their brand name are disorganized, inconsistent, and don’t dominate the page.
Many of these companies work with SEO and ORM agencies. They overlook a crucial aspect of online visibility. These agencies rarely focus on getting their clients inside Google Knowledge Graph (Google’s library of information). And neglect to optimize the search results so the brand dominates pages one and two impressively and compellingly.
Branding SEO is simply outside their toolbox.
Through his brand repositioning and building Kalicube Pro, Jason understands that Google must like, know, and understand your brand before presenting it in the search results.
Business leaders now recognize that conversions often begin outside of a company’s website, with Google’s representation of your brand playing a critical role. Brands that have ignored this aspect for years now recognize the need to tailor their communications to what people are searching for in different locations and digital platforms.
Generative AI has accelerated brands’ concerns as they become virtually invisible online. These brands recognize the importance of a Knowledge Panel and understand that its absence is a glaring problem.
When potential customers search for your brand or related keywords, being absent from these influential search results could seriously impact their decisions. The stakes are high, and neglecting brand development poses a significant risk.
Brands must get into the Knowledge Graph to take advantage of Search Generative Experience. Brands must understand what steps to take and how to implement the necessary changes. You must be curious about where to start and how to improve your online presence, knowing that if your information is clear and understandable to Google, it’ll be more accessible to users.
With his expertise and the Kalicube Pro platform he built to provide data and tools to optimize, manage, track, and measure digital entities’ ecosystems, Jason knew he had to share this information with the world
He set out to build a groovy remote team.
Discover Kalicube Pro SaaS Platform >>
2021
Katrina Bonete was the first team member to lay the foundation for our team. She managed to keep the group together and motivate everyone to keep going. We can feel the momentum building as we work together to achieve our goals.
Jason’s primary mission has always been to build a powerful machine to analyze data. He does use his economics and statistics degree. Much like Sherlock Holmes at Google, Kalicube Pro is able to understand Google’s nuances and correct misrepresentations. This allows us to better help our clients and the agencies serve their customers – an incredibly fulfilling task for him.
Mission accomplished: Here’s where Jason stands now with the team’s help.
But like all great stories, our groovy Kalicube story has its ups and downs and lessons learned in the beginning:
After six months of working with the first members, the human resource limitations in Kalicube were holding the company back.
A Lesson in Delegation
In 2021, during a podcast interview called Kalicube Tuesdays with Mads Singers and Jason Barnard: How to Delegate Effectively, Jason received valuable insights from Mads Singers: he pointed out to Jason that he assigns tasks rather than roles and responsibilities. Delegating tasks and trusting in the development of improved processes became critical.
Trust is the key to effective delegation. If you can’t trust your team, you should rethink how you work with them. Delegating authority, not just responsibility, demonstrates trust and appreciation
Jason needed to give our team more authority to make this valuable lesson work, leading to Kalicube Babies’ creation.
He introduced the concept of Kalicube Babies, where a project is 100 percent in the hands of one person, and that one person is there to nurture the baby and help it grow.
We fostered a friendly and supportive atmosphere within the team. Weekly meetings promoted transparency and mutual understanding rather than pressure to prove oneself.
Leading by example also played a critical role in building trust, admitting mistakes, and being willing to learn from others.
The collective impact of our team is what makes Kalicube so successful. It’s not just about Jason but the entire team working together. The journey from a solo entrepreneur to a thriving team has been remarkable.
We’ve developed our digital marketing strategy, built in-house expertise, and created standard operating procedures (SOP) to share with agencies and clients. We call this “the Kalicube Process.”
We implement this unique process by coaching your marketing team to better market your brand and ensure that the packaging for Google is wrapped in your natural standard operating procedures for every aspect of your marketing.
Our digital marketing services are tailored to our client’s unique needs, aligning their resources, priorities, and business goals. This approach ensures a deliberate and focused strategy that aligns our strategy with our client’s definition of success.
Culture and Values
Data-driven: Kalicube is driven by data. Data equates to information, and information is power. Kalicube uses data to manage brand messaging on Google, improve digital ecosystems, help Google and Bing understand the facts about a company or person, and optimize a brand’s digital presence in search.
Friendly and supportive work environment: The team comprises knowledgeable and talented professionals from diverse backgrounds, which fosters rich and diverse collaboration. Working at Kalicube requires courage and intelligence due to the complex nature of managing digital ecosystems for brands.
Growth and Development: As a leader in digital marketing and search engine optimization, Kalicube provides opportunities for each team member to grow and learn. These opportunities allow individuals to master their roles and responsibilities, build self-confidence, and potentially advance to leadership positions within the team.
Get to know each of our Kalicube Babies >>
Today, the Kalicube team works with agencies and busy business leaders fully engaged in running their companies. Many of these executives need help finding the time necessary for the comprehensive tasks that comprise our services. Some also seek precise guidance to streamline their processes and save valuable time while avoiding pitfalls.
At Kalicube, we understand that every business leader has unique needs and preferences. We offer three different approaches to improve their digital presence to accommodate this diversity.
- Done For You Service: for those looking for a “hands-off” solution, we offer a service where we handle the entire process on their behalf.
- We Explain It To You: Alternatively if business leaders prefer a more hands-on approach, we offer services that provide them with actionable plans. They can then implement these plans themselves, following our expert guidance.
- Kalicube Academy Courses: For those interested in mastering our standard operating procedures (SOPs), we offer courses through Kalicube Academy. In these courses, individuals can gain in-depth knowledge and skills to manage their online presence effectively.
Our greatest satisfaction comes from the remarkable results of our collaboration with our clients. It’s not uncommon to see their website traffic increase by as much as 50% in just two years. Moreover, we take great pride in helping businesses save their online presence from going under.
Our overarching mission is to continue to help brands by positioning them where their target audience is. Through the Kalicube Process, we work tirelessly to ensure that these brands gain visibility and are recommended by Google for their respective audiences.
Part of our mission is to help digital marketing agencies thrive in the AI-driven revolution with the help of the Kalicube Pro SaaS Platform.
We recently published a free guide titled Easy to Sell Services and Lucrative Margins with Kalicube Pro. SEO and ORM agencies can offer these services to stay relevant in the ever-evolving world of search engine optimization.
Kalicube believes in knowledge sharing. We realize that we can only serve some people who need our Done for You services and that many people are able to implement their strategies on their own with the right information.
Our goal isn’t to guard our strategies as secrets but to foster a deeper understanding of how search engines like Google work. By providing business leaders with this knowledge, we enable them to optimize their Google Business Cards that drive traffic to their websites and web pages.
Explore Client Success Stories >>
If you’re losing business because your brand doesn’t show up how you want it to, get in touch. We can fix it. Work with us >>
