What Are the KPIs for The Kalicube Process?
The KPI for The Kalicube Process is a Brand SERP you own. Your brand dominates every result on the page and tells the story you want to tell. The in-search AI search features, such as AI Overview and CoPilot introduce or recommend your brand to their conversations with their users.
The off-search AI assistive engines like ChatGPT and Perplexity understand you, represent your brand how you want to be represented, and recommend your brand when users ask for a solution provider for their problems.
For example, Kalicube’s Brand SERP demonstrates that we have implemented a holistic digital strategy that achieves a comprehensive omnichannel digital presence.
Google’s representation of Kalicube to our audience, when they search our name, shows that our digital marketing strategy is:
- Holistic.
- Relevant.
- Consistent.
The results of our four-year strategy are below.
- Understanding and Knowledge: The right-hand side features an information-rich, trust-building Knowledge Panel with everything our clients need to know about Kalicube at a glance. (Kalicube looks like a powerhouse.)
- Credibility and Recommendations: The left side (blue links) is positive and dominated by the Kalicube brand.
- Deliverability and AI: Kalicube appears at the top of the search results in AI Overview answers and recommendations in Google AI Overview and Bing CoPilot.
Pro tip: Implement all three phases of The Kalicube Process and AI Overview, and CoPilot will prompt customers with more questions about their problems inside the AI interface, leading them down the buying journey to a conversion at your door. Groovy!
Note: We have many more KPIs we give to clients using the Done With You Kalicube Process service. The KPIs above are simple snapshots that give you an on-SERP indication of your progress.
Get your Google Business Card. When you execute a digital marketing strategy within a framework that makes sense for your brand and your competitor cohort and addresses the needs of your audience, your Brand SERP is the “Google Business Card” you need and the “Google Recommendation” you want.
The natural outcome of building understanding, credibility, and deliverability into your digital strategy through The Kalicube Process is:
1. You stand where your audience hangs out online, bringing them down the sales funnel.
2. Ensure your prospects understand that you are legitimate and trustworthy through consistent and convincing messaging across all the touch points.
3. Google is convinced your brand provides the solution your ideal audience is searching for. Google can easily introduce it into the conversation it has with its users because it has your marketing and information about your solutions.
Pro Tip: Stand where your audience is looking, show them your solution, and provide them with the next step.
KPI 1: Understanding – Knowledge Optimization
You will see that you have succeeded in Phase 1 of The Kalicube Process when your brand has a Knowledge Panel on the right-hand side of the desktop when your audience Googles your brand name. This proves that you are standing where your audience is researching, that Google has understood who you are, and that you have earned a place in Google’s “knowledge brain.”
Triggering and growing the Knowledge Panel is the foundation of every digital marketing investment you make. A Knowledge Panel means Google understands who you are. If Google doesn’t understand your brand, none of the BigTech algorithms understand your brand.
Other KPIs include.
- A KGMID in Google’s Knowledge Graph (timeline: 2-3 months)
- A Knowledge Panel for your brand (timeline: 3-4 months)
- The stability of a Knowledge Panel (when it 100% reliably triggers on a Brand SERP) (timeline: 6-12 months)
- Your Entity Home is displayed in the Knowledge Panel, meaning you control the facts Google uses to verify information about your brand online, rather than, say, LinkedIn (timeline: 6-12 months)
If you work hard and finish the Understanding Phase, you are likely to achieve the KPIs in the timelines above.
If you continue with Phase two, Credibility, the timelines will shorten, and the probability that you will reliably hit these KPI increase because you are sustaining the message over time and continuing to add reassurance and building confidence in the understanding for the algorithms.
Pro Tip: When you have achieved this KPI, you have a consistent brand message across the web, and Google has confidently understood who you are and what you offer. Your brand is an Entity in the Google Knowledge Graph (Google’s brain), and you are ready for the future of search.
At Kalicube, we track and report all of these KPIs, plus additional KPIs, for our Done With You clients using our proprietary algorithms and dataset of over 3 billion data points, which we’ve been collecting from Google since 2015.
KPI 2: Credibility – Recommendation Optimization
You will see that you have succeeded in Phases 1 and 2 of The Kalicube Process when your brand dominates the left-hand side of the search results with a positive and accurate representation of your business. You are positioned as a leader within the correct competitor set and standing in the places your audience and the algorithms expect you to be.
Your KPIs for credibility will be a combination of the following things.
- Brand search volume.
- Brand SERP click-through rate.
- Number and relevancy of Rich Elements on your Brand SERP.
- The sentiment and accuracy of the Brand SERP.
- The quality of the results for “{Brand} Reviews.”
- The quality and richness of SERPs for queries that include the brand name.
- A brand presence in the top and middle of the funnel queries on search using multiple platforms (your website, social media, video platforms, third-party platforms) search and AI assistive engine results.
At Kalicube, we track our Done With You Clients’ entities in Google’s Knowledge Graph, Knowledge Panels, Brand SERPs, AI search features, and off-SERP AI assistive engines, such as ChatGPT and Perplexity and use that data to provide ongoing timeline visibility of these additional KPIs.
KPI 3: Deliverability – Omnipresence/AI Optimization
You will see you have succeeded in Phases 1, 2, and 3 of The Kalicube Process when your brand increases its prominence in search and assistive results for your niche: appearing regularly in relevant search results, being introduced into the conversation, and being recommended as the representative brand—whether within search engines or off-SERP assistive engines.
Your work to achieve deliverability improves your communication with your audience, moves you closer to them (wherever they are online), and brings relevant people into your acquisition funnel.
Your KPIs for deliverability will be a combination of the following things.
- The quality (information-richness) of your Knowledge Panel.
- The presence of highly relevant related entities in the Knowledge Panel, such as a People Also Search For section. When the algorithms have enough confidence in your brand, it will appear in your competition’s Knowledge Panels in the “People Also Search” section. So, even when your potential customers aren’t looking for you, they still see you.
- Presence in relevant Ranked Lists of Entities (Entity Lists) in Google search, such as “best digital marketing companies”).
- The accuracy, sentiment, and relevancy of the AI assistive results for your Brand Name (eg, AI Overview, ChatGPT, Perplexity, etc.)
- A brand presence in the top and middle of the funnel queries on AI assistive engines (ChatGPT, Bing Copilot, Google Gemini, etc.)
Pro Tip: When you have achieved this KPI, it means Google has understood what you offer and to whom and has a detailed understanding of how you serve your audience. You’ve given Google content and material on every aspect of your business and solutions so it can easily serve your information to the audience you want to reach. Google understands you are the best in the market and can confidently recommend you.
At Kalicube, we track and report all of these KPIs, plus additional KPIs, for our Done With You clients using our proprietary algorithms and dataset of over 3 billion data points, which we’ve been collecting from Google since 2015.
Achieving All 3 KPIs For a Future-Proof Digital Marketing Strategy.
Your left-hand side displays your website with rich site links, Rich Elements, social media, podcasts, and other relevant content about your brand. Your brand has a complete Knowledge Panel showcasing Google’s understanding of the facts about your brand (which are stored with your KGMID in the Knowledge Graph). The experience your audience has with Google’s smart assistant (AI Overview) is as smooth and seamless as if they were talking with you directly.
When you have implemented all the strategies essential to your business, audience, and market positioning, you’ve implemented the ultimate revenue-generating digital marketing strategy. Your brand has a powerhouse Google Business Card—a Brand SERP with perfectly optimized left, right, and top positions like this.
Your left-hand side displays your website with rich site links, Rich Elements, social media, podcasts, and other relevant content about your brand. Your brand has a complete Knowledge Panel showcasing Google’s understanding of the facts about your brand (which are stored with your KGMID in the Knowledge Graph). The experience your audience has with Google’s smart assistant (AI Overview) is as smooth and seamless as if they were talking with you directly.
This perfect Brand SERP is your Digital Business Card and is “Google’s Stamp of Approval.”
But that is just the surface. Because you have worked on both the left, right, and top positions (and continue to use The Kalicube Process), your brand has an impenetrable digital ecosystem where your clients get the exact representation of your brand, offers, and credibility at every touch point.
That means The Kalicube Process has delivered you a powerhouse digital marketing strategy that leads customers from around the web down the acquisition funnel, makes you THE reference in your industry at the expense of your competitors, and embeds your business in Google’s Knowledge Graph, traditional search results, and Generative AI.
You’ve shapeshifted your existing marketing activities and are focusing on the right places, with the right content, when your audience needs it.
And the off-search interfaces trust you, understand you and recommend you.
When the Off-SERP engine recommends you as the best and recommended solution, you’re the clear solution of choice.
Your off-SERP representation looks like the ones below.
Pro Tip: Because the Kalicube starts with communicating effectively with your audience and then educating the AI machines about who you are, what you offer, and why you are the most credible solution for your target audience, the Kalicube Process ensures you are ahead of the game as Google and Bing evolve into proactive Answer Engines… and beyond.
What are the benefits of the Kalicube Process?
Pro Tip: At Kalicube, revenues have grown every year for four years since we started implementing the Kalicube Process for our business. Between 2021 and 2024, revenues increased sixfold. Read our case study.
What do clients say about the Kalicube Process? Watch now >>
Your Options for Implementing the Kalicube Process
If you’re concerned about controlling and optimizing your brand presence and revenue generation in the new era of search, The Kalicube Process is the solution you need.
Get started with The Kalicube Process using the options below.
1. Do it yourself. Follow the DIY Guide for businesses or personal brands, access our free learning resources, or read Jason’s “The Fundamentals of Brand SERPs for Business” book for everything you need to optimize your brand for your audience and the search engines.
2. Start a Done With You Service. The team at Kalicube works with you to implement the Kalicube Process for your business – working within your existing resources and priorities and saving you valuable time. We can start building and implementing your digital marketing strategy year-round. Book a call with Jason today.
