In this article you will learn what Entity Home Maintenance is, why it is important and how you can achieve optimal results with an appropriate Entity Home Maintenance strategy. What…
The future of online search and indeed digital marketing is unknown. In a few short years we have gone from search engines to answer engine and assistive engines. Today with…
Managing your brand on Google is vital. When we talk about “Brand” at Kalicube, we are technically referring to entities: people, companies, podcasts, books, music groups… At Kalicube, we generally…
This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have…
What is BrandTech? A simple definition of BrandTech. Branding Technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers…
This term “Brand Factor” originates from the Searchmetrics article and Whitepaper “Rebooting Ranking Factors” back in 2016. The paper mentions the Brand Factor in passing, and uses this graphical representation…