Why isn’t Google recommending you? You’ve poured endless resources into your business, polished your website, curated great content, and launched various social media campaigns. Yet, despite all your efforts, Google…
Picture this: You search your name on Google, expecting to see a polished reflection of your hard-earned reputation. But what you find is a mishmash of old, irrelevant information and…
Building credibility as a new entrepreneur is one of the most crucial steps toward long-term success. Establishing trust and authority with your audience, peers, and even search engines like Google…
Google’s algorithms play a crucial role in how brands are perceived online. Understanding and adapting to these changes can make or break your brand’s online presence. Jason Barnard, entrepreneur and…
Deliverability in The Kalicube Process is Phase Three of the process. Deliverability ensures that your brand’s message reaches the right audience effectively and efficiently. Achieving deliverability means creating a consistent…
Understandability in The Kalicube Process represents Phase One of the process. A KGMID listing in Google’s Knowledge Graph and Knowledge Panel for a brand is the foundation stone of any…
Credibility in The Kalicube Process represents Phase Two of the process. Credibility demonstrates how trustworthy, reliable, and authoritative your brand or entity is perceived by your ideal customers, search engines…
Assistive engines are the future of search. Unlike traditional search engines that simply return results, assistive engines use artificial intelligence to understand user intent and provide more comprehensive answers. These…
As advertising platforms like Google and Facebook refine their algorithms and push for more automated solutions, marketers are compelled to adapt their strategies. Ad targeting expert, Josh Muskin, shared valuable…
ByIsabel Cabatingan
Digital PR and Brand Management, Learning Spaces, SEO - Glossary and FAQ
Reading Time: 6 minutes Video content is a cornerstone of effective branding and marketing strategies because it conveys messages in a more relatable and engaging manner. Platforms like YouTube, TikTok, and Instagram mean video…
People now expect things in life, especially online experiences, to be handed over easily without much effort on their part. If something seems too complicated or confusing, they are prone…
Ever wonder why certain brands seem to stick in your mind long after you’ve seen an ad or visited their website? It’s not just catchy slogans or flashy visuals –…
