Digital PR and Brand Management

The Kalicube Process: What you Need to Know

The Kalicube Process: What you Need to Know

Managing your brand on Google is vital. When we talk about “Brand” at Kalicube, we are technically referring to entities: people, companies, podcasts, books, music groups… At Kalicube, we generally…

What is the Brand Factor?

What is the Brand Factor?

This term “Brand Factor” originates from the Searchmetrics article and Whitepaper “Rebooting Ranking Factors” back in 2016. The paper mentions the Brand Factor in passing, and uses this graphical representation…