Three Simple Steps to Get a Google Knowledge Panel

Kalicube Process to a Knowledge Panel

How do I get a Google Knowledge Panel?

You can get a Google Knowledge Panel using the 3-step Kalicube Process to getting a Knowledge Panel in Google.

  1. Identify your Entity Home
  2. Get corroboration from multiple independent and authoritative sources within your industry that confirm the facts you state on the Entity Home
  3. Create an infinite, self-confirming loop to reinforce and maintain the accuracy of your Knowledge Paenel
Kalicube's 3-Step Process to Get a Knowledge Panel
Kalicube’s 3-Step Process to Get a Knowledge Panel

Data from the Kalicube Pro platform indicates that the timeframe for this once you have fully completed all three steps is 3 weeks to 3 months!

Getting a Knowledge Panel in Google is not limited to famous people. Google has no concept of notability, it is simply trying to understand. Your role is to supply accurate facts and foster Google’s trust in its understanding of these facts. Once Google has a firm grasp of the facts and is confident in their accuracy, a Knowledge Panel will be generated for you.

At Kalicube, we have triggered thousands of Knowledge Panels, and that experience has allowed us to develop a simple process that works for everyone. We call this the Kalicube Process.

The Kalicube Process is a three-pillar digital marketing strategy that allows businesses to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem. The strategy is refreshingly simple: grounded in brand, marketing, and future-proof SEO. Use the Kalicube Process:

  • Craft the ideal digital marketing strategy so your business stands where your audience hangs out online. 
  • Educate Google so it knows, likes, and trusts you and rewards you with a Knowledge Panel and a glowing Brand SERP
  • Recommends you as the best solution in the traditional and AI search results.

Kalicube Pro (Kalicube’s proprietary SaaS platform) automates the Kalicube Process, so crafting a bespoke digital marketing strategy that includes Knowledge Panels and positive Brand SERPs for any person or business is as simple as pushing a button. Using data sourced from Google dating from 2015 (and growing), Kalicube Pro contains over 10 million Knowledge Panels, tracks 7.3 million kgid, over 1 billion data points and tracks over 100,000 entities and dozens of countries. Kalicube Pro knows which sources Google trusts to corroborate business information online – and there are over 40,000.

Read more about the Kalicube Process here >>

Read more about what the Kalicube Process can deliver for your business >>

What Is a Google Knowledge Panel?

A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a company, person, or brand collected by Google from a variety of credible sources. It is Google’s understanding of the facts about your Entity.

At Kalicube, we call the Knowledge Panel “Google’s stamp of approval” because it signifies that Google has recognized your Entity (be it a company, person, or brand) as notable and has gathered enough information about it from various credible sources online. Having an accurate and up-to-date Knowledge Panel can greatly enhance your online reputation and visibility.

By following the 3-step Kalicube Process for a Knowledge Panel, Google will understand you and build confidence in that understanding. As a result, Google will give you a Knowledge Panel featuring photos, a description, detailed information, filter pills, Knowledge Panel Cards, and other pertinent details about you.

Here is an example of an optimised Knowledge Panel.

As you can see in the image above, Knowledge Panel Cards cover about 25% of the space above the fold. In this situation, the Knowledge Panel covers about 70% of the space above the fold. Knowledge Panel Cards are an important development in Google Knowledge Panels since they cover a large amount of SERP Real Estate and the Knowledge Panel dominates the Brand SERP (the Google result for your name). 

Filter Pills are also an important part of a Knowledge Panel since they highlight different aspects (or facets) of the person – in this case, songs that the entity released. When the user clicks on a Filter Pill, they see a result about the person that focusses on that aspect of them. So here it would show the result for “Jason Barnard songs”.

As of 2023, Knowledge Panel Cards and Filter Pills generally only appear for famous people, however at Kalicube we regularly trigger them for clients who are not famous, including myself, Jason Hennessey and Scott Duffy.

Jason Hennessey subscribed to Kalicube’s Done for You Knowledge Panel Services in order to have the Kalicube team make his Knowledge Panel incredibly rich with Knowledge Panel Cards, Filter Pills, photos, accurate information about him and more. Check out his case study here.

You don’t need to pay an agency. It is a lot of work, but you can get a free Google Knowledge Panel DIY. Read on!

What is the 3-step Kalicube Process to Getting a Knowledge Panel in Google?

The 3-step Kalicube Process to getting a Knowledge Panel in Google is explained below.

  1. Identify your Entity Home
  2. Get corroboration from multiple independent and authoritative sources within your industry that confirm the facts you state on the Entity Home
  3. Create an infinite, self-confirming loop

Identify the Entity Home

Google is looking for an authoritative source to use as the reference point for the facts about the real estate agent. At Kalicube, we call this the Entity Home.

Generally, Google will choose an Entity Home that contains the best defragmented explanation of the facts about the entity – the china plate in one single piece in our analogy. Google is looking for a complete version of the facts about the entity (china plate in one correctly assembled piece) to which it can compare the facts it has collected from around the web (the china plate it has built from the pieces).

As you can imagine, the best case scenario is that you provide that authoritative reference point and that baseline version of the facts.

Entity Home
Example of an Entity Home (About page)

Step one is therefore to choose an Entity Home and provide a simple, clear statement of the facts about the entity – the china plate to which Google can compare the information it collects from around the web.

Here are some examples of possible Entity Homes (from best to worst):

  1. The about page or homepage on the official website of the named entity.
  2. An official social profile of the named entity (Twitter, LinkedIn and Facebook are good candidates).
  3. An industry (or government) profile page for the named entity.

Then steps 2 and 3 will both ensure Google accepts your choice and build its confidence in the facts you provided. That confidence in understanding is the trigger for Google to give you your Knowledge Panel.

Over the 10 years we have been working on Knowledge Panels at Kalicube, we have seen that the Entity Home is the single most important part of the Knowledge Panel Management.

Corroborate and Confirm

You need to ensure that relevant, authoritative sources confirm the facts you are providing to Google on your Entity Home. Google thrives on repetition when it comes to Knowledge Panels since repetition builds up confidence.

So you need to go to every profile page and article about the entity and fact-correct them to ensure the information they contain confirms the information you provided on the Entity Home.

Examples of good authoritative sources for a named entity include Wikidata, Wikipedia, and official government profiles.

Data in the Kalicube Pro platform indicates that you need an average of 20 consistent corroborative sources. The exact number depends on the authority of those sources. With a Wikipedia or Wikidata page, you may only need half a dozen (or less). Without either of those, 30 relevant and authoritative sources usually does the trick, even for non-notable people.

Create an Infinite, Self-Confirming Loop

Ideally, every corroborative source you corrected in step 2 should link back to the Entity Home. This ensures Google accepts your decision about which webpage it uses as the authoritative reference for facts. It also creates an infinite self confirming loop of corroboration that educates Google.

As a human, repetition can get annoying. For a machine trying to understand the world, repetition is the one thing it craves.

If every profile and article about the Real Estate Agent reiterates some or all of the facts you lay out on the Entity Home, and they all link back to that Entity Home, you will have created the perfect infinite self-confirming loop.

If these three-steps are done well, Google will gain a clear understanding about the entity and build its confidence in that understanding. As a result, a Knowledge Panel will appear when a user googles the entity’s name.

Knowledge Panel for an Entity

What is an entity?

An entity is a thing such as a company, person, podcast, music group etc.

A named entity is a specific entity such as Jason Barnard (person), Kalicube (company), The Beatles (music group). Knowledge panels appear on Google for entities and named entities. Here I will explain how to get a Knowledge Panel for any named entity (specific people, companies, podcasts, music groups…).

Follow these links if you want to read this explanation adapted for any of the following:

  1. Knowledge Panel for a Person
  2. Knowledge Panel for a Musician
  3. Knowledge Panel for an Actor
  4. Knowledge Panel for a Visual Artist
  5. Knowledge Panel for an Author
  6. Knowledge Panel for a Music Group
  7. Knowledge Panel for a Company
  8. Knowledge Panel for a Podcast
  9. Knowledge Panel for a Lawyer
  10. Knowledge Panel for a Law Firm
  11. Knowledge Panel for a Digital Marketing Agency
  12. Knowledge Panel for a Doctor
  13. Knowledge Panel for a Company Founder
  14. Knowledge Panel for a Realtor

Do you want to build your Knowledge Panel using The Kalicube Process? 

A Knowledge Panel with rich and accurate information is certainly a great asset to your digital strategy, so getting it right is vital for you and your business.

At Kalicube, we specialise in Brand SERP Optimisation and Knowledge Panel Management, and we offer done-for-you services for business owners, founders, lawyers, doctors, and any other professional with an online presence (so, everyone :).

Free DIY option: download our free Knowledge Panel checklist, where Knowledge Panel expert Jason Barnard reveals how we use the Kalicube Process to trigger and manage Knowledge Panels for our clients.

Kalicube’s Knowledge Panel Checklist Free Download >>

If you need help getting your Knowledge Panel, Kalicube offers a comprehensive consultancy + SaaS deal using Kalicube Pro. Kalicube Pro contains millions of data points across thousands of industries and rolls out a step-by-step strategy to build your Knowledge Panel, quickly and without the guess work.

We also have a Done-for-You service where we can build your knowledge panel. We tailor your strategy to your business, and your resources and work with you at your pace. And give you everything you need to continue enhancing your Knowledge Panel for years to come.

Book a call with Jason Barnard today.


Jean Marie

Website Content Manager. Joined Kalicube in February 2022
Email: [email protected]

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