What is the Kalicube Process?
The Kalicube Process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem. The Process is simple, straightforward, and grounded in brand, marketing, and search engine optimization (and it is future-proof SEO: the Kalicube Process optimizes for Google’s Search Generative Experience and Bing ChatGPT right out of the box).
The specific marketing strategies that work are unique to each business. You know that. And so do we. That fact is the foundation of The Kalicube Process.
The Kalicube Process is a simple and comprehensive digital marketing package that allows you to achieve your business goals. We can start building and implementing your digital marketing strategy year-round.
How The Kalicube Process Works:
- We ‘ask Google’ by analyzing the search results for a brand and its competitors.
- The analysis gives us a complete audit of the brand’s digital ecosystem and market.
- From this, our proprietary algorithms prioritize that business’s most effective and efficient marketing actions.
Why does The Kalicube Process work?
Google knows more about your brand, company, and audience than anyone (even you). The Google search results for your brand name provide a complete analysis of your digital ecosystem, the most accurate evaluation of your reputation, and the most insightful critique of the good and not-so-good in your digital marketing strategy.
Pro Tip: The Kalicube Process leverages this simple Google insight to build a bespoke strategy. It works because we understand the competition, the audience, and Google.
If a bespoke digital marketing plan that simply works would benefit your business, please read on!
With The Kalicube Process, Your Brand is the Focus.
The Kalicube Process starts with a complete digital landscape analysis for your brand and market to evaluate the current situation. We analyze your current situation and identify the flawless bespoke strategy that works for your audience and Google using the branded search results for you and your competitors.
Once we establish your brand’s position, we create a digital action plan to develop your company as the dominant authority in your niche. The Kalicube Process contains over 50 possible strategies. Not all apply to you: your business priorities and resources are unique. We choose the most relevant strategies and prioritize them according to your current position, market, audience, and commercial goals. The result is an effective, efficient, and profitable marketing strategy.
Your Brand is your most important asset.
Your brand is the collective impression your business leaves with your audience. It’s your values, your message, and your actions. Your brand sets you apart from the competition and allows your business to build connections and trust. Your brand is what people say about your business when you’re not in the room. Your brand is your reputation and credibility.
Your brand sells.
What is your brand?
Your business or personal brand is the values, actions, and messaging it shares with the world. Your brand creates relatability and gives customers a reason to buy from you. Businesses that actively manage their brand reputation engender trust, loyalty, and repeat and referral business.
The Kalicube Process positions your brand as trusted and credible with your audience and the Search Engine Algorithms by optimizing your complete digital ecosystem (your social media, your online reviews, your podcasts, your articles, and so on). So, whenever a potential consumer encounters your brand online (including Google), the message they see is clear, consistent, and appealing.
Without optimizing your entire digital ecosystem and digital marketing strategies, your brand cannot dominate the search results, which is why The Kalicube Process is so effective as a complete digital marketing strategy with SEO baked in.
The Kalicube Process has solved digital marketing for brands.
According to Google, 51% of purchasers research online before purchasing. Brand Rated found 95% of consumers read online reviews before buying.
Your Brand SERP is Your Business Card, Guide, and Key Performance Indicator for The Kalicube Process.
When a user searches your brand name, your Brand SERP (the search engine results page for your brand name) displays what Google understands about your brand. Your Brand SERP is the guide that allows you to identify the weaknesses and strengths of your digital strategy and prioritize your actions, and it is the measuring stick for your success.
The Kalicube Process empowers you to tell your brand story how you want it. Why? The Kalicube Process educates the search engines so they trust you. You control your brand narrative when your digital footprint is consistent, trustworthy, and authoritative. And there’s no need to fear the machine.
Your Brand SERP is your online business card. An impressive Brand SERP is perfect for your audience who get a great impression of your brand at pivotal moments in their client journey.
Your Brand SERP is a KPI you can use to demonstrate your progress and successes.
Pro Tip: Your Brand SERP reflects the authority and credibility you have established over the years.
When we talk about “Brand” at Kalicube, we refer to Entities: People, companies, products, software applications, services, podcasts, books, concepts, and topics. At Kalicube, we specialize in companies, businesses, and people.
What are the benefits of the Kalicube Process?
Pro Tip: At Kalicube, we grew revenues twice in the two years since we started implementing the Kalicube Process for our business. You can read our case study below.
The Kalicube Process allows brands to implement the most effective possible digital marketing strategy for their specific situation… and bake in SEO every step of the way. You optimize your Brand SERP and digital presence in tandem… and dominate your niche.
A list of the benefits of the Kalicube Process for your brand is below.
- A Brand-Aware Homepage.
- A Meaningful Website Structure that is User and Google Friendly.
- Improved Website UX on Key User-Centric Pages.
- An Engaging and Effective Social Media Strategy.
- An Engaging and Effective Video Strategy.
- A FAQ Strategy That Serves Clients, Prospects, and SEO.
- A Meaningful Customer Voice Strategy.
- A Highly Focused Topically Relevant Content Strategy.
- A Public Relations/Outreach Strategy.
- A Knowledge Panel on Your Brand SERP.
- Pride of place in Generative AI.
- An SEO strategy that keeps on giving.
The Kalicube Process solves digital marketing for brands. It aligns your marketing efforts and ensures you’re standing where your customers are looking for solutions to their problems. You present their next steps, and they want to do business with you. Google understands who you are, so when they Google your name to check you out, your brand results display your business in the best possible light.
Implementing The Kalicube Process Starts with One Small Step.
The Kalicube Process starts with an unbiased, unforgiving analysis of your Brand SERP. If you’re ready to hear the hard truths your Brand SERP unearths, open-minded enough to listen to what your competitors are doing better than you, and committed to turning that all around in two years, the Kalicube Process is for you.
You get your ideal digital business strategy from the initial analysis in one week. It’s efficient, effective, and profitable.
Pro Tip: As with anything worth doing, implementation takes time. The Kalicube Process quickly becomes second nature to your in-house team. It starts a digital marketing flywheel that keeps on spinning.
The Kalicube Process starts with your existing digital marketing efforts, capitalizes on what is going well and isn’t working, and identifies new opportunities to market. The result is a targeted, compelling, convincing, and consistent digital footprint that gives the search engines, and potential customers, confidence in your brand.
The Kalicuble Process is tested and proven to be the most reliable, efficient, and effective way to build a consistent and effective digital strategy that optimizes how your audience perceives you across every online interaction they have with you – including how the search engines (and generative AI) present your company.
The Kalicube Process represents the future of digital search.
What The Kalicube Process Achieves for Your Brand.
The Kalicube Process empowers people and businesses to identify and outperform their competitor cohort by focusing their marketing efforts in the right places, driving audience engagement, and increasing their brand awareness and revenue – using the three pillars of understanding, credibility, and deliverability.
What The Kalicube Process Delivers to Your Audience.
The Kalicube Process ensures your audience understands who you are, what you offer, and how you can help them. By shapeshifting your existing digital strategy and available resources, your brand provides your audience with the content they need, when they need it, and in a format they want to consume it. The Process shows you where you need to be when your audience is looking for a solution to their problem. And because you’re creating compelling, solution-driven content with the next steps for them to take, your audience sees your brand as the most credible solution for them.
Google processes 8.5 billion searches every day. The Kalicube Process is an omnichannel digital marketing strategy that ensures the results present your brand positively and overwhelmingly.
What The Kalicube Process Does for Search Engines.
The Kalicube Process educates the Search Engine Algorithms about your brand and business as part of your strategy. The Process “packages” your brand and marketing efforts so the Search Engine Algorithms assess your brand as credible, deliverable, and understandable.
When implemented correctly, The Kalicube Process establishes your brand as an Entity in its Knowledge Graph. Your brand is a trusted source of information for search results instead of being “just another website.” Once entrenched in the Knowledge Graph, you can educate the algorithms and control your brand narrative.
Instead of leaving your online reputation in the hands of the algorithms, you ensure that Google (and generative AI) trust and have confidence in your brand and business.
At Kalicube, we have triggered thousands of Knowledge Panels, optimized Brand SERPs, and implemented holistic digital marketing strategies for our clients since 2015. The Kalicube Process for Digital Marketing, Brand SERP Optimization, and Knowledge Panel Management is the product of that extensive experience.
How does your Brand show up across the digital landscape?
Your Options for Implementing the Kalicube Process
To implement the Kalicube Process, choose one of the three options below.
1. Do it yourself. Access our free learning resources, join the Kalicube Academy, or read “The Fundamentals of Brand SERPs for Business” book for everything you need to optimize your brand for your audience and the search engines.
2. Book a Done For You Service. The team at Kalicube works with you to implement the Kalicube Process for your business – working within your existing resources and priorities and saving you valuable time. We can start building and implementing your digital marketing strategy year-round.
3. For Agencies. Enhance your offerings by subscribing to our cloud-based AI-powered Kalicube Pro SaaS solution and offer comprehensive brand digital marketing services with SEO baked in. Want to learn more about how Kalicube Pro can boost revenue and your client base? Download the “Get 6 Easy-To-Sell Services and Lucrative Margins with Kalicube Pro”.
Do you have a question? Please contact us at [email protected]