Evaluating E-E-A-T: Signals and Factors
What You Will Learn You will learn a robust theory that explains the “Factors” and “Signals” in Google’s evaluation of E-E-A-T for companies, authors, and content. When you understand the…
Brand SERP, Knowledge Panels and BrandTech FAQ
Darwinism in Search: 10 Blue Links to Generative AI
What is Darwinism in Search? Darwinism in Search is how Search Engine Algorithms determine what to display in their Search Engine Results Pages (SERPs). Darwinism in Search is based on…
Pseudo-Wikis on Google: Everything You Need To Know
What does ‘Pseudo-Wiki’ mean? A Pseudo-Wiki on Google is an online encyclopedia or directory miming trusted wiki sources, such as Wikipedia, DBpedia, and Wikidata. Pseudo-wikis on Google replicate the format…
Entity Signals on Google: What You Need To Know
What are Entity Signals? Entity signals on Google refer to the signals or indicators that Google’s algorithms use to identify and understand the entities presented in web content. An entity…
12 Benefits of a Google Knowledge Panel For Your Company
Why does my company needs to have a Knowledge Panel? Your company needs a Knowledge Panel because it dominates the most valuable real estate on the search results. It’s the…
Entity Corroboration Spring Clean: What You Need To Know
What is Entity Corroboration “Spring Clean”? Entity Corroboration occurs when search engine algorithms process the information about a specific entity and verify and confirm the information with several trusted, authoritative…
Passage Indexing in SEO: What You Need To Know
What is Passage Indexing? Passage indexing is a Google search feature that allows Google’s algorithms to not just consider entire web pages for relevance to a search query but also…
The 12 Concrete Results of Implementing the Kalicube Process
The 12 concrete results of implementing the Kalicube Process are listed below. At Kalicube, these concrete results produced a 25% increase in revenues in year one and a further 60%…
What Kinds of Information Can Be In My Company Knowledge Panel?
What is a Company Knowledge Panel A Company Knowledge Panel is a box that appears on the right side of Google’s search results. It provides a snapshot of the facts…
Active Mentions and Persistent Mentions: Everything You Need To Know
What are Active Mentions and Persistent Mentions? Active or persistent mentions are continuous and repeated references to a brand, person, or entity within various texts or contexts. These mentions can…
What Are the KPIs for The Kalicube Process?
The Kalicube Process builds an effective, efficient, profitable omnichannel digital marketing strategy. But how can you measure your success? The Key Performance Indicator (KPI) for the Kalicube Process is the…
How Does the Kalicube Process Work?
The Kalicube Process works through 3 steps that optimize your brand across your digital ecosystem. 1. Audit and clean your complete digital footprint The first step is auditing your digital…