Search Engine Optimisation: What is it?
What is SEO (Search Engine Optimisation)? SEO stands for Search Engine Optimisation. Jason Barnard, The Brand SERP Guy, defines SEO as the art and science of convincing search engines, such…
Rich Elements / SERP Features: What You Need To Know
What are Rich Elements on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or a shoe…
The Process of Claiming a Knowledge Panel in Google
What Happens If You Claim a Knowledge Panel? A person or organisation that officially represents the entity displayed in a Knowledge Panel on Google SERP (Search Engine Results Page) may…
Knowledge Panel in Google: Pricing
How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free! Google doesn’t charge a fee, but it doesn’t automatically provide one for every person…
Getting a Knowledge Panel in Google
Who Gets a Knowledge Panel in Google? The good news is that Google does not limit the opportunity to get a Knowledge Panel to celebrities or established companies, because Google…
How To Claim a Knowledge Panel in Google
How Do I Claim a Knowledge Panel in Google? Google offers the opportunity to claim a Knowledge Panel to the person or organisation that officially represents the entity shown in…
BrandTech: What You Need To Know
What is BrandTech? A simple definition of BrandTech. Branding technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers…
Google’s Knowledge Graph API: What You Need To Know
What Information Does Google’s Knowledge Graph API Return? Once Google has got an understanding of an entity (brand, person, podcast series, film, music group etc) and has added it to…
Google Map Pack in SEO: What You Need To Know
What is a Map Pack in SEO? Simple Definition of a Map Pack in SEO A Map Pack in Google SERP (Search Engine Results Page) appears in the middle or…
Entity Boxes in SEO: What You Need To Know
What are Entity Boxes in SEO? Simple Definition of Entity Boxes Entity Boxes in Google SERP (Search Engine Results Page), labelled as Related Searches, appear when a user searches for…
See Results About Boxes in SEO: What You Need To Know
What are See Results Boxes in SEO? Simple Definition of See Results About Box The See Results About Boxes in Google SERP (Search Engine Results Page) appear when a user…
People Also Search For Boxes in SEO: What You Need To Know
What Are People Also Search For Boxes in SEO? Simple Definition of People Also Search For Boxes The People Also Search For Box (PASF) in Google SERP (Search Engine Results…