Infinite Self Confirming Loop of Corroboration: What You Need To Know

Infinite self confirming loop of corroboration

What Is the Infinite Self Confirming Loop of Corroboration in SEO?

The “infinite self-confirming loop of corroboration” is a fundamental part of The Kalicube Process. The Kalicube Process is a strategy that makes optimising your brand’s online ecosystem super simple and straightforward: from your website to Google Search to Facebook, YouTube, Twitter to digital PR.

Learn more about The Kalicube Process for Brand SERP and Knowledge Panels here.

The “infinite self-confirming loop of corroboration” starts with the Entity Home. You then link to a corroborative source that says the same thing that was said at the Entity Home about who you are, what you do, and what audience you serve. This confirming source links back to the Entity Home. The Entity Home links to another confirming source that repeats the same message (who you are, what you do, and what audience you serve) and again links back to the Entity Home. This linking back and forth is a never-ending loop of self-confirming corroboration. To a human, repetition can be annoying, but to a machine trying to make sense of the world, repetition is exactly what it needs.

Infinite self confirming loop of corroboration
Illustration of the infinite self confirming loop of corroboration

Fun Fact:

David Bain was the first to use the term “infinite self-confirming loop of corroboration” on his Digital Marketing Radio podcast. He interviewed me (Jason Barnard) and was the one who actually said the phrase. Since then, I have used the term to explain the core strategy we use at Kalicube.

How Does Infinite Self Confirming Loop of Corroboration Fit Into Knowledge Panel and Brand SERP Optimisation?

In the context of Brand SERP Optimisation and Knowledge Panel management, the infinite self confirming loop of corroboration is foundational. Without the infinite self-confirming loop of corroboration, you cannot effectively, efficiently, and reliably manage a Knowledge Panel.

Repetition is the fundamental way to teach “Google the child”. You teach the child the key facts about you – who you are, what you do, and what audience you serve – through consistent repetition on authoritative sources. If every profile and article about the named entity repeats some or all of the facts you lay out on the Entity Home, and they all link back to that Entity Home, you will have created the perfect infinite self-confirming loop and you will be able to teach Google reliably over time. 

This is the technique that will enable you to trigger a Knowledge Panel, and is also the technique that will allow you to manage the information in the Knowledge Panel over time. The key to adding, correcting or removing information from a Knowledge Panel is consistent repetition of relevant information on authoritative sources using the infinite self-confirming loop of corroboration.

Do you want to build your Knowledge Panel using The Kalicube Process? 

Knowledge Panel Checklist
Knowledge Panel Checklist

Download our free Knowledge Panel checklist, where Knowledge Panel expert Jason Barnard reveals how we trigger and manage Knowledge Panels for our clients.

Kalicube’s Knowledge Panel Checklist Free Download >>

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