Dive deep into the world of Google’s Knowledge Graph. Discover the significant impacts these updates have on search results and the visibility of Knowledge Panels. Learn how entities can suddenly emerge or vanish from the Knowledge Graph, and explore how confidence scores can dramatically shift overnight.
This article provides you with the important things you need to know about the Google Knowledge Graph including its definition, algorithm updates and on how to use it to leverage your SEO strategies as well as present your brand positively, accurately, and persuasively in Google SERP. Google’s Knowledge Graph is Google’s machine-readable encyclopedia that stores the “facts” the search engine understands about the world.
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