The Ultimate Guide to Google’s Knowledge Panel Updates (Knowledge Graph Updates)
Knowledge Panels on Google are triggered by Google’s Knowledge Graph (Knowledge Vault). Updates to Google’s Knowledge Algorithms can make or break your corporate or personal brand in seatrch.
Keeping an eye on Google’s Knowledge updates is crucial if you believe your corporate or personal brand is your most important asset (which it is 🙂
Google’s Knowledge Graph updates with one of three changes : 1) intermittent manual data refreshes based on a data lake approach 2) intermittent manual updates to the Knowledge Algorithms that analyse the data the Knowledge Graph uses 3) ongoing data river updates.
This timeline is a record of the data refreshes and manual updates to the Knowledge Algorithms. The data river updates are part of a living, breathing algorithm with fresh data
Read the related articles to dive deep into the world of Google’s Knowledge Graph.
- Discover the significant impacts these updates have on search results, Generative AI answers and Knowledge Panels.
- Learn how your most valuable asset (your corporate or personal brand) is at the mercy of Google’s Knowledge Algorithms.
- Learn how you can safeguard your brand from the vagaries of Google’s Knowledge Algorithms
Note: this is what we do all day, every day at Kalicube for our clients.
Pro Tip: A Google Knowledge Panel demonstrates that Google understands you. And if Google understands you, ALL the BigTech AI algorithms understand you.
Pro Tip: If you are able to reliably manage the information in your Knowledge Panel without asking Google employees for help, you control your brand narrative online.
July 2024
The update moved the Knowledge Graph to a integrate more data rivers. That means it becomes more volatile on a day-to-day basis.
This foundational update brings the way the Knowledge Graph functions a little closer to the way the traditional SERP algorithms work.
Manual data lake and algorithm updates will continue to Intermittently create tsunamis, so stay vigilant.
July 2023
This update focussed on Person entities… A 3-fold increase in people included in the Knowledge graph, and a focus specifically on author / content creator entities.
It is Google’s significant move to measure content creator level EEAT (NEEATT)
July 2019
This update was a HUGE increase in the size of the Knowledge Graph – specifically Person and Corporate entities.
Read Google Knowledge Graph: Definition, Algorithm Updates and How to Use it >>
This article provides you with the important things you need to know about the Google Knowledge Graph including its definition, algorithm updates and on how to use it to leverage your SEO strategies as well as present your brand positively, accurately, and persuasively in Google SERP. Google’s Knowledge Graph is Google’s machine-readable encyclopedia that stores the “facts” the search engine understands about the world.
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