SEO terms and tactics that are helpful to Brand SERPs
ByIsabel Cabatingan
Digital PR and Brand Management, Learning Spaces, SEO - Glossary and FAQ
Reading Time: 6 minutes Video content is a cornerstone of effective branding and marketing strategies because it conveys messages in a more relatable and engaging manner. Platforms like YouTube, TikTok, and Instagram mean video…
The “perfect click” is the moment a user clicks on the answer or solution the searcher was looking for. The perfect click ends the search session because the user is…
What is a Branded Query? A branded query is any search engine query that includes the name of your brand, product, or service. These queries help people find information specifically…
In today’s digital landscape, visibility is everything. Unfortunately, simply having a website isn’t enough. In this article you will learn what Search Engine Marketing (SEM) is all about and its…
What is the Brand SERP Tipping Point? The Brand SERP Tipping Point is the moment when Google’s presentation of an entity accurately represents the brand message when people google the…
What is Google’s “Things to Know” Feature? Google’s “Things to Know” feature is an expandable list of questions and subtopics related to a search query that helps users explore a…
A Focus Entity in SEO or search engine optimization is a specific topic, person, or company the search engines associate with a brand online. Entities are objects, people, places, and…
What is Google’s Knowledge Graph? Google’s Knowledge Graph is Google’s machine-readable encyclopedia that stores the “facts” the search engine understands about the world. Google’s algorithms collect and verify facts from…
What is Google’s Knowledge Graph? Google’s Knowledge Graph is a machine-readable encyclopedia of facts Google understands about the world. Google has multiple knowledge graphs, including Google Maps, Google Books, Google…
Do Bing Chat and Traditional Bing Search Use the Same Algorithms? Bing Chat and traditional Bing search use different algorithms. Both systems use a huge content index, and the technology…
Generative AI in search has transformed the digital landscape and become an integral part of how users interact with search engines. Fabrice Canel, Bing’s Principal Product Manager, recently shared valuable…
In this article, you will learn 60 simple tips and strategies you can implement to boost your E.E.A.T (experience, expertise, authoritativeness, and trustworthiness) in Google’s algorithms. Building EEAT solidifies your…
