The Fundamentals of Brand SERPs for Business by Jason Barnard

Beginners – The Brand SERP Book

Dozens of amazing reviews.
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Your brand is your biggest asset in business, so you need your
Brand SERP to represent it accurately.

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Are you ready to…

Reflect the world’s opinion of your brand in your own words?

I feel you…

You don’t want those poor reviews and negative results that ruin your brand’s reputation.

You want a Brand SERP that represents your brand message and where you control the results.

What if it didn’t have to be a struggle?

What if I told you it’s easy to have a Brand SERP that you control
and that contains rich multimedia results that engage your audience…

… And your brand can have a Knowledge Panel that allows your audience to
understand your brand, mission, and product/service with one simple search.

What if you could?

Introducing

Your guide to controlling your Brand SERP and your narrative to keep your potential clients focused on an accurate and convincing depiction of you.

This is for you if you want to:

  • Create a positive that is positive, accurate and convincing
  • Build your own Knowledge Panel
  • Drive better audience engagement

Introducing

Your guide to controlling your Brand SERP and your narrative to keep your potential clients focused on an accurate and convincing depiction of you.

This is for you if you want to:

  • Create a positive that is positive, accurate and convincing
  • Build your own Knowledge Panel
  • Drive better audience engagement

What’s inside?

Testimonials

Why is Jason Barnard the only person who can give you these Brand SERP insights?

Jason Barnard a.k.a. The Brand SERP Guy has been optimising Brand SERPs for companies and people for over 8 years.

He knows how much search results for exact brand terms affect the users’ relationship with the brand. 

He has mastered the art and science of optimising branded search results and has created a niche he can call his own – Brand SERPs.

Meet the author

“I’m the first person to apply simple, powerful and effective SEO techniques to manage a company’s brand message on Google.”

Proudly featured in:

Available on Amazon

eBook

$8.99

Paperback

$16.99

Hardcover

$24.99

Reviews

Some of the feedback we got from Amazon

Reviews

Some of the feedback we got from Amazon

I have been following Jason for a year since I found his work on Kalicube.Academy. Then I dug deeper into the podcasts and webinars he has done both solo and with Semrush. This guy knows what he is talking about. His take on the fundamentals of SEO will have you rethinking your entire view of SEO. I know it has done that for me. I love some of the quotes in the book. Especially the one in the picture I uploaded. I am very expressive so I recorded a video and went to some of my favorite chapters. The world of the Google Knowledge Graph has just gotten a bit easier to navigate. Thanks, Jason!
Amazon Customer
I found out about Jason and his teachings from the Internetmarketing.gold community. Before, I didn’t even know you can actually control what Google shows you when people search for your brand name. And that truly fascinated me – in the SEO world, where you are never 100% sure whether your SEO efforts are going to pay off or not, with your brand SERP, you are in control of what Google will show.

In my opinion, Brand SERPs is a very underrated topic, and I see lots of brands who don’t pay much attention to it.

The book is written in an easy-to-understand way, and you can follow the steps one by one to optimize your brand SERP.

Fantastic book. Definitely recommend!
Amazon Customer
Neuroscience has shown that the human brain is designed to forget so we can learn. As we learn more and more our practices evolve and our understanding becomes more nuanced. Unfortunately we also forget some things. In the wild this is not an issue. There are other concerns at play. In marketing however forgetting foundational principles often leads to wasteful efforts and a loss of money.

Jason Barnard has done an excellent job at building a foundational edifice one brick at a time. Simple explanations, concrete examples and a demonstration of what works and why provides a solid basis for marketers serving brands to re-examine some of the things they already do and refine the practices they put in place.

Jason makes sure to say this is a ‘beginner’s’ book in how to tackle the always thorny issue of how a brand appears in the search results page. Despite that, and having direct knowledge of more advanced practices in corporate team circles, I can unequivocally state that every marketer will benefit hugely from reading this book cover-to-cover.

At the very least it should be a staple marketing reference book for years to come.
Jason expertly and simply describes both strategies and tactics for maximizing Google’s search engine results pages, especially for brand and brand descriptive phrases. Jason is the master of optimizing site links, knowledge panels and entities to better position your brand. This is a must-read book for anyone who wants traffic from Google.

Extremely Practical Guide for Business Owners and SEO’s Alike

This guide is both accessible and thorough; I think that business owners will find it extremely useful in either doing their own SEO or working with a consultant. For SEO consultants, this is a great as both a primer, and an intermediate text that introduces some great ideas and practices that you may not have considered. I particularly liked the chapter on Google Ads, as I think it helps SEO’s think about the SERP more holistically in order to make appropriate recommendations for their clients. I plan to buy a couple copies of this book for some of my clients who are interested in learning more about SEO, as I think it’s a great educational tool for any marketer who works on or with SEO.
Pavonine1
Sulligent, AL

Frequently Asked Questions

eBook
* Print length: 149 pages
* File size: 13.977 MB

Paperback
* Print length: 177 pages
* Publication date: January 25, 2022
* Language: English
* Dimensions: 6 x 0.42 x 9 inches

The eBook and paperback are shipped and sent by Amazon.com

The eBook is not refundable since it is a downloadable digital product.

For the paperback, we follow Amazon.com’s policies for returns and cancellations of items.

If you are interested in a personally signed copy of the first edition of the book, please contact Katrina for details.

Ready to build accurate brand understanding, confidence, and awareness?

This book is your guide to the best route in this new area in digital marketing and online reputation management.
Let this book be the GPS in your journey.