The Fundamentals of Brand SERPs for Business by Jason Barnard

I found out about Jason and his teachings from the Internetmarketing.gold community. Before, I didn’t even know you can actually control what Google shows you when people search for your brand name. And that truly fascinated me – in the SEO world, where you are never 100% sure whether your SEO efforts are going to pay off or not, with your brand SERP, you are in control of what Google will show.

In my opinion, Brand SERPs is a very underrated topic, and I see lots of brands who don’t pay much attention to it.

The book is written in an easy-to-understand way, and you can follow the steps one by one to optimize your brand SERP.

Fantastic book. Definitely recommend!

Neuroscience has shown that the human brain is designed to forget so we can learn. As we learn more and more our practices evolve and our understanding becomes more nuanced. Unfortunately we also forget some things. In the wild this is not an issue. There are other concerns at play. In marketing however forgetting foundational principles often leads to wasteful efforts and a loss of money.

Jason Barnard has done an excellent job at building a foundational edifice one brick at a time. Simple explanations, concrete examples and a demonstration of what works and why provides a solid basis for marketers serving brands to re-examine some of the things they already do and refine the practices they put in place.

Jason makes sure to say this is a ‘beginner’s’ book in how to tackle the always thorny issue of how a brand appears in the search results page. Despite that, and having direct knowledge of more advanced practices in corporate team circles, I can unequivocally state that every marketer will benefit hugely from reading this book cover-to-cover.

At the very least it should be a staple marketing reference book for years to come.

Jason expertly and simply describes both strategies and tactics for maximizing Google’s search engine results pages, especially for brand and brand descriptive phrases. Jason is the master of optimizing site links, knowledge panels and entities to better position your brand. This is a must-read book for anyone who wants traffic from Google.

This guide is both accessible and thorough; I think that business owners will find it extremely useful in either doing their own SEO or working with a consultant. For SEO consultants, this is a great as both a primer, and an intermediate text that introduces some great ideas and practices that you may not have considered. I particularly liked the chapter on Google Ads, as I think it helps SEO’s think about the SERP more holistically in order to make appropriate recommendations for their clients. I plan to buy a couple copies of this book for some of my clients who are interested in learning more about SEO, as I think it’s a great educational tool for any marketer who works on or with SEO.