The Fundamentals of Brand SERPs for Business
by Jason Barnard
The Brand SERP Book
Your brand is your biggest asset in business, so you need your
Brand SERP to represent it accurately.
Are you ready to…
Reflect the world’s opinion of your brand in your own words?
I feel you…
You don’t want those poor reviews and negative results that ruin your brand’s reputation.
What if it didn’t have to be a struggle?
What if I told you it’s easy to have a Brand SERP that you control and that contains rich multimedia results that engage your audience…
… And your brand can have a Knowledge Panel that allows your audience to understand your brand, mission, and product/service with one simple search.
What if you could:
Your guide to controlling your Brand SERP and your narrative to keep your potential clients focused on an accurate and convincing depiction of you.
This is for you if you want to:
What’s inside the book?
What’s inside the book?
Webmaster Trends Analyst at Google
“That looks awesome, well done! This always feels like one of those under-appreciated topics, people fret about titles on their pages, but who knew there was so much more you could highlight when users search for your name? Make it easy for folks to find the awesome things you do!”
Principal Program Manager – BING
“Jason Barnard explains in his book The Fundamentals of Brand SERPs for Business that business owners and brand managers often miss the opportunity to control their whole branded search engines results page. These days the strategy should not simply be getting indexed in search engines… the strategy should be to maximise visibility and to have your marketing message, your text, your images, your people, your products surfacing everywhere in page one of search results. Chapter after chapter, Jason explains the benefits and the strategy to follow to get there. Indeed, a great Brand SERP is great for your bottom line.”
Top 10 Speaker: Entrepreneur
“Jason lays out an easy-to-understand explanation of what Brand SERPs are, why they matter to your business (and believe me, they do!), and how to easily improve yours. I have worked directly with Jason and his level of practical knowledge on this topic is unbelievable. In just a few weeks, his insights helped me vastly improve what my audience sees when they Google my name. And now, this book is enabling me to do the same for my business: make my company look professional and convincing to my audience.”
Strategic Brand Development Consultant and Author
“How you appear in online search results is who you are… period. No one understands how to influence branded search results better than Jason Barnard. In his eye-opening new book, The Fundamentals of Brand SERPs for Business, Jason reveals what drives online reputation results and shows readers how to stay ahead of the algorithms to positively influence how you show up to search engine users.”
Joost de Valk
Founder & Chief Product Officer at Yoast
“Jason has been very important in shaping our thinking at Yoast about Brand SERPs. This book is a great primer for those starting with optimizing their entities and brand result pages. This is probably one of the most important aspects of SEO these days, so why are you reading this and not the book itself yet?”
SEO Janitor (SEO editor at Search Engine Land and Search Engine Roundtable and President of RustyBrick, Inc.)
“There is no one more knowledgeable and authoritative in the subject of Google Knowledge Panels than Jason. His book demonstrates how important your brand is in Google search and how to ensure your brand in Google is represented in a manner your desire. Jason is the Google Brand Guy, if he can only help me rank above Professor Barry Schwartz—I’d be even more grateful than I already am for his wisdom and generosity with the search industry.”
Speaker, Author, and Brand Consultant
“A big part of branding is based on the information people can find online about you and your business. That’s why it is crucial to feed Google with accurate information. Jason’s book, The Fundamentals of Brand SERPs for Business, is a simple and powerful guide for those of us who are not SEO-savvy to create a more realistic, less technical, and marketing-focused approach to SEO.”
Meet the Author
Why is Jason Barnard the only person who can give you these
Brand SERP insights?
Jason Barnard a.k.a. The Brand SERP Guy has been optimising Brand SERPs for companies and people for 10 years.
He knows how much search results for exact brand terms affect the users’ relationship with the brand.
He has mastered the art and science of optimising branded search results and has created a niche he can call his own – Brand SERPs.
“I’m the first person to apply simple, powerful and effective SEO techniques to manage a company’s brand message on Google.”
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Frequently Asked Questions
Ready to build accurate brand understanding, confidence, and awareness?
This book is your guide to the best route in this new area in digital marketing and online reputation management.
Let this book be the GPS in your journey.