The 12 Concrete Results of Implementing the Kalicube Process
The 12 concrete results of implementing the Kalicube Process are listed below.
- A Brand-Aware Homepage.
- A Meaningful Website Structure that is User and Google Friendly.
- Improved Website UX on Key User-Centric Pages.
- An Engaging and Effective Social Media Strategy.
- An Engaging and Effective Video Strategy.
- A FAQ Strategy That Serves Clients, Prospects, and SEO.
- A Meaningful Customer Voice Strategy.
- A Highly Focused Topically Relevant Content Strategy.
- A Public Relations/Outreach Strategy.
- A Knowledge Panel on Your Brand SERP.
- Pride of place in Generative AI.
- An SEO strategy that keeps on giving.
At Kalicube, these concrete results produced a 25% increase in revenues in year one and a further 60% in year two.
That is stunning: The investment shows vast returns, and SEO has barely entered the conversation.
In The Kalicube Process, SEO is not the primary aim, but we bake it into every step because unless your Recommendations and Facts are optimized, you can’t control your brand narrative and get a step (or two) ahead in Generative AI in search.
What is the Kalicube Process?
The Kalicube Process is an entire digital marketing strategy that allows brands to optimize their visibility across the whole digital ecosystem. The Process is simple, straightforward, and grounded in brand, marketing, and search engine optimization (SEO).
The specific marketing strategies are unique to each business. After analyzing the Brand SERP (search engine results page) of the company (or person) and the Brand SERPs of their market cohort (the competitor set), the brand has a unique digital action plan. The result is an effective, efficient, and profitable marketing strategy.
With many client success stories, Kalicube has developed this process over 12 years. When Kalicube applied the approach to our business, our revenue doubled in just two years.
Pro Tip: We focus on revenues and profits, but some people focus on the growth in SEO traffic that The Kalicube Process delivers. Kalicube has grown its SEO traffic by +330% year on year.
The 12 concrete results of implementing the Kalicube Process
Here is a list of the results you can expect when implementing the Kalicube Process.
1. A Brand-Aware Homepage.
Your company’s website ranks in position one for a search on your brand name.
Do the title and description Google has chosen to show your audience when searching for your brand name fit your brand values and message? Google’s choice of title and description for your homepage tells you a lot about its perception of your brand.
Google your brand name now.
Is the message 100% what you intended? If not, we start by correcting the homepage. People landing on that page are brand-aware, and they are your core audience: Prospects and clients. It must be perfect.
Amazon does a great job.
2. A User and Google-Friendly Website Structure.
Do the search results for your brand name include Rich Sitelinks?
If not, and even if you do, Rich Sitelinks provide many insights and opportunities. It tells you if you need help with language versions, the structure of the site sections, navigability, and much more.
Step 2 of the Kalicube Process analyzes what you should have but don’t. Then fix the issues that prevent Google from showing your audience a helpful mini-menu for your site (including a search box).
Most of the time, fixing your website’s structural and navigational issues will generate perfect Rich Sitelinks.
3. Improved Website UX on Key User-Centric Pages.
Your clients regularly transition through your login page. Prospects want to read your About Page, use your Contact Page, find your blog, or access your best-converting service pages.
Optimizing these pages so that they are easily accessible makes a massive difference for your prospects and clients, and Google. The Kalicube Process shows you how to create the correct Rich Sitelinks with informative titles and enticing descriptions that allow your users to quickly navigate to the pages they want to reach.
4. An Engaging and Effective Social Media Strategy.
The Kalicube Process teaches you to assess the relevancy of each social media platform your business invests in and the platforms the competition is investing in. You are wasting resources if your strategy lacks the potential to drive qualified prospects to your website.
Look at the Brand SERP of your competitors, and you’ll see what is working for them.
Once you have identified which platforms are most engaging for your audience, you can develop a more targeted strategy for each platform. Most industries focus on two or three platforms.
5. An Engaging and Effective Video Strategy.
Video is hugely important. Video is increasingly important as mobile technology, users’ preferences, and Google’s algorithms all evolve.
Quality video is becoming easier to produce, so take advantage of that. However, the crux is human. Who presents? What solutions do they share? Is video a suitable format?
Video is more important in some industries than in others, so it is a bad idea to jump in feet first. Before investing resources in video, analyze your market, audience, and competition in-depth to see whether the investment has an acceptable ROI.
6. A FAQ Strategy That Serves Clients, Prospects and SEO.
An extensive FAQ (Frequently Asked Question) strategy that answers every question a user might ask is critical. The FAQ must address the top of the funnel through to the bottom of the acquisition funnel. It’s crucial to have FAQ for existing customer questions too.
Look at your Brand SERP. Answer the questions if there is a People Also Asked (PAA) section. If the results display “Related Searches,” answer the implicit questions. Then expand and cover as many questions as you can.
This way, you can quickly and effectively build an FAQ that informs your prospects, helps your clients, and educates Google about who you are, what you offer, and what drives your audience.
7. A Meaningful Customer Voice Strategy.
Giving your customers a public way to express their opinions is essential to your digital strategy. In a digital world that is always on and always accessible, you cannot hide.
The Kalicube Process shows you which platforms are most effective for your niche.
Whether you like it or not, third parties like Trustpilot, Yelp, Feefo, BBB, etc, aggregate your customers’ opinions.
Then their voice on those platforms is amplified to your broader audience (including prospects) by other third-party media: Google, Microsoft, Apple, Amazon, Facebook, and Twitter.
Google search results for your brand name show you where to focus your short-term efforts for quick results.
Then an analysis of the competition’s Brand SERPs tells you exactly where to focus your long-term customer interaction efforts (review sites, forums, social platforms, etc.).
The Kalicube Process shows you which platforms are most effective for your niche.
8. A Highly Focused Topically Relevant Content Strategy.
Analyzing your Brand SERP highlights which topics Google sees as relevant to its understanding of your brand. That is a hugely influential insight.
- If Google has “got it wrong,” ask yourself, “Why?”
- If Google has “got it right,” ask yourself, “What can I do to cement this relevancy to my core topic long term?”.
Then look at your competition. The same two questions apply. Analyzing your Brand SERP and your competition SERP is the simplest and most effective way to determine and prioritize what topics and questions you need to focus on. Start with the obvious “Google Goofs,” fill the most foundational gaps, and expand from there.
9. A Public Relations/Outreach Strategy.
Google shows content from other parties about your brand on your Brand SERP, and it’s essential. (“Doing a Disney” is an exception). You need to work on public relations (PR) and ensure the other messages on your Brand SERP reflect your brand narrative. Focus on digital and traditional PR.
When a Brand SERP lacks a variety of sources of information about a brand, it signals the brand needs credible, relevant third-party coverage. Third-party coverage includes guest posting, podcast guesting, and media outreach.
Having one or two third-party resources in your Brand SERP is a positive sign that you have a balanced and credible digital footprint.
10. A Knowledge Panel on Your Brand SERP.
Many companies see getting a Knowledge Panel as a “Vanity Project.” Nothing could be farther from the truth.
A Knowledge Panel looks excellent to your prospects and clients, of course. And a Knowledge panel is Google’s “Stamp of Approval.” It means your business is in the Knowledge Graph, and it increases conversion rates and engagement with the brand.
That is just the tip of the iceberg.
A Knowledge Panel represents Google’s confidence in understanding the “Facts” about your brand: Who you are, what you offer, and who you serve. When you have a Knowledge Panel, your business is part of Google’s Knowledge Graph. The Knowledge Graph is THE reference point for every result Google produces. If your brand isn’t in the Knowledge Panel, you’re just another website competing with billions of other websites.
The Knowledge Graph (and, therefore, your Knowledge Panel) is vital to every aspect of your broader SEO strategy.
Google’s sole aim is to get its user to the solution to their problem as efficiently as possible. Once it has understood their concern, matching your solution as the best solution to their problem is simply a question of Google understanding who you are, what you offer, and that you are the most credible solution.
And a Knowledge Panel is the visual representation of that.
11. Pride of place in Generative AI.
The Kalicube Process was ready for Generative AI in Search right out of the box. Those already implementing the process (we at Kalicube and our clients) have come out of the blocks with Bing Chat and Google’s Search Generative Experience without breaking stride – we are already dominating our niches in this nascent search segment.
Why? Because Generative AI is all about understanding, recommendations, and solution funnels. The Kalicube Process embeds Knowledge, optimizes Recommendations, and integrates each brand’s acquisition funnel into the AI algorithms.
Google’s AI top rates us for one of our core services because we bake in Generative AI.
12. An SEO strategy that keeps on giving.
We have reached point 12, your investment is already showing great ROI, and SEO has barely come into the conversation.
The digital strategy you build with the Kalicube Process delivers acquisition results and provides excellent ROI. So at this point, you are already making more profits.
Along the way, with little additional effort, your team has packaged this full-funnel content for Google.
Google Search (SEO) results naturally extend your practical, efficient, and engaging digital marketing strategy. SEO is all about ensuring Google sees and appreciates that you have the best solution for the subset of its users who are your audience.
That means all you need to do is serve your audience well across the web and ensure that Google “gets the message” by packaging all that glory in formats that are easy for a machine to digest.
A 2-Year Example of The Kalicube Process in Action
We launched kalicube.com in May 2021 and implemented The Kalicube Process from day one.
By the end of year one, we had increased leads, sales, and revenues by 25% year on year.
That increase was driven mainly by increases in:
- Conversion rates thanks to website improvements.
- Social media engagement, bringing prospects down the funnel.
- Leads from our podcast and videos.
This compelling, efficient, and highly relevant digital strategy saw our site visits, leads, and revenue double by the end of the first year.
We also saw double branded search volume (showing we were “buzzing with our audience”) and increased SEO traffic by 10%.
However, that was just the start. We saw additional growth from social, videos, and our podcast. Our SEO growth was phenomenal in year 2. Organic traffic exploded with a +330% increase from year one to year two.
In year two, we increased leads, sales, and revenues by a further 60%.
That increase came from ongoing website improvements, an expanding social media presence, and our burgeoning podcast, videos, and guest appearances. In short, our visibility across every channel that makes sense to our business exploded.
We are standing where our audience is looking, showing them that we can offer the solution to their problem and indicating what their next step should be. Which, of course, drives leads!
In year two, we conducted 40% more sales calls, and the people we talked to were already on board with our offer.
2023 Update – For the first six months of year three of the Kalicube Process, Kalicube has already exceeded income for the full 12 months of year two. And we’re on track to scale in 2024 (and beyond) with similar results.
Your Options for Implementing the Kalicube Process
To implement the Kalicube Process, choose one of the three options below.
- Do it yourself. Access our free learning resources, join the Kalicube Academy, or read “The Fundamentals of Brand SERPs for Business” book for everything you need to optimize your brand for your audience and the search engines.
- Book a Done For You Service. The team at Kalicube works with you to implement the Kalicube Process for your business – working within your existing resources and priorities and saving you valuable time. We can start building and implementing your digital marketing strategy year-round.
- For Agencies. Enhance your offerings by subscribing to our cloud-based AI-powered Kalicube Pro SaaS solution and offer comprehensive brand digital marketing services with SEO baked in. Want to learn more about how Kalicube Pro can boost revenue and your client base? Download the “Get 6 Easy-To-Sell Services and Lucrative Margins with Kalicube Pro”.
Do you have a question? Please contact us at [email protected].
Is your brand future-proof? Please book a free call with Jason to discuss how the Kalicube Process can engrain your brand across the digital landscape, increase organic traffic and remain relevant in the future of search. The time to start is now.
