The 12 Concrete Results of Implementing The Kalicube Process
The 12 concrete results of implementing the Kalicube Process are listed below.
Note: Kalicube Done With You Clients receive standard operating procedures tailored for their unique business and our instructions for achieving these results.
- 1. A Brand-Aware Homepage.
- 2. A Meaningful Website Structure that is User and Google Friendly.
- 3. Improved Website UX on Key User-Centric Pages.
- 4. An Engaging and Effective Social Media Strategy.
- 5. An Engaging and Effective Video Strategy.
- 6. A FAQ Strategy That Serves Clients, Prospects, and SEO.
- 7. A Meaningful Customer Voice Strategy.
- 8. A Highly Focused Topically Relevant Content Strategy.
- 9. A Public Relations/Outreach Strategy.
- 10. A Knowledge Panel on Your Brand SERP.
- 11. Pride of place in Generative AI.
- 12. An SEO strategy that keeps on giving.
These concrete results produced a 25% increase in revenues in year one and a further 60% in year two when Kalicube implemented The Kalicube Process in the business. Revenue increased sixfold between 2021 and 2024.
That is stunning: The investment shows vast returns, and SEO has barely entered the conversation.
SEO is not the primary aim of The Kalicube Process, but we bake SEO into every step because unless your Recommendations and Facts are optimized, you can’t control your brand narrative and get a step (or ten) ahead in AI assistive engines such as ChatGPT or Perplexity or the in search AI features like AI Overview or CoPilot.
Pro Tip: Kalicube focuses on revenues and profits, but some people focus on the growth in SEO traffic that The Kalicube Process delivers. Kalicube has grown its SEO traffic by +330% year on year.
What is the Kalicube Process?
The Kalicube Process is a digital marketing strategy that allows brands to optimize their visibility across the digital ecosystem. The Kalicube Process is simple, straightforward, and grounded in brand, marketing, and search engine optimization (SEO).
Each business has unique marketing strategies. After analyzing the company or personal Brand SERP (search engine results page for a brand name search) and the Brand SERPs of their market cohort (the competitor set), the brand has a unique digital action plan. The result is an effective, efficient, and profitable marketing strategy.
Kalicube has developed this process over 12 years with many success stories. Kalicube Pro is our proprietary software that has been collecting data from Google and across the web since 2015. Kalicube Pro gives our experts the data they need to create a laser-focused digital brand strategy that is fast, efficient and effective when it comes to brand-driven revenue.
When Kalicube applied the approach to our business, our revenue doubled in just two years and increased sixfold by 2024.
Pro Tip: We focus on revenues and profits, but some people focus on the growth in SEO traffic that The Kalicube Process delivers. Kalicube has grown its SEO traffic by +330% year on year.
Here is a list of the results you can expect when implementing The Kalicube Process.
1. A Brand-Aware Homepage.
Your brand’s website ranks in position one for a search on your brand name.
Google your brand name now.
Do the title and description Google has chosen to show your audience when searching for your brand name fit your brand values and message? Google’s choice of title and description for your homepage tells you a lot about its perception of your brand.
Is the message 100% what you intended? If not, start by correcting the homepage. People landing on that page are brand-aware, and they are your core audience: Prospects and clients. It must be perfect.
Amazon does a great job.
2. A User and Google-Friendly Website Structure
Do the search results for your brand name include Rich Sitelinks?
If not, and even if you do, Rich Sitelinks provides many insights and opportunities. Rich site links (or lack thereof) tell you if you need help with language versions, the structure of the site sections, navigability, and much more.
Phase 2 of the Kalicube Process analyzes what you should have but don’t. Then, fix the issues that prevent Google from showing your audience a helpful mini-menu for your site (including a search box).
Most of the time, fixing your website’s structural and navigational issues generates perfect Rich Sitelinks.
3. Improved Website UX on Key User-Centric Pages
Your clients regularly transition through your login page. Prospects want to read your About Page, use your Contact Page, find your blog, or access your best-converting service pages.
Optimizing these pages so that they are easily accessible makes a massive difference for your prospects, clients, and Google.
4. An Engaging and Effective Social Media Strategy
Look at the Brand SERP of your competitors, and you’ll see what is working for them.
Once you have identified which platforms are most engaging for your audience, you develop a more targeted strategy for each platform. Most brands focus on two or three platforms.
Note: Kalicube Pro uses data across the specific industry to identify the relevant platforms.
5. An Engaging and Effective Video Strategy
Video is hugely important, and it is becoming increasingly important as mobile technology, users’ preferences, and Google’s algorithms evolve.
Quality video is becoming easier to produce, which is great. However, the crux is human. Who presents? What solutions do they share? Is video a suitable format?
Video is more important for some brands than others, so avoid doing it unless you understand it is where the competition and your audience hang out researching solutions online. Before investing resources in video, analyze your market, audience, and competition in-depth to see whether the investment has an acceptable ROI.
Note: The SOP for the video strategy is part of the Done With You Service
6. A FAQ Strategy That Serves Clients, Prospects, and SEO.
An extensive FAQ (Frequently Asked Question) strategy that answers every question a user might ask during the buying journey is critical. The FAQ must address the top of the funnel through to the bottom of the acquisition funnel. It’s crucial to have an FAQ for existing customer questions, too.
Look at your Brand SERP. Answer the questions if there is a People Also Asked (PAA) section. If the results display “Related Searches,” answer the implicit questions. Move on and expand and cover as many questions as possible.
This way, you can quickly and effectively build an FAQ that informs your audience, helps your clients, and educates Google about who you are, what you offer, and what drives your audience.
Note: Done With You Clients get a bespoke SOP for FAQ, but you can build one because you know your ideal clients.
7. A Meaningful Customer Voice Strategy.
Giving your audience a public way to express their opinions is essential to your digital strategy. In a digital world that is always on and always accessible, you cannot hide.
The Kalicube Process shows you which platforms are most effective for your niche.
Whether you like it or not, third parties like Trustpilot, Yelp, Feefo, BBB, etc, aggregate your customers’ opinions.
Then, their voice on those platforms is amplified to your broader audience (including prospects) by other third-party media: Google, Microsoft, Apple, Amazon, Facebook, and Twitter.
Note: Done With You Clients get a bespoke SOP for voice strategy.
Google search results for your brand name show you where to focus your short-term efforts for quick results.
Then, an analysis of the competition’s Brand SERPs tells you exactly where to focus your long-term customer interaction efforts (review sites, forums, social platforms, etc.).
Kalicube Pro gives you the platforms that are most effective for your niche.
8. A Highly Focused Topically Relevant Content Strategy.
Analyzing your Brand SERP highlights which topics Google perceives as relevant to your brand. That is a hugely influential insight.
- If Google has “got it wrong,” ask yourself, “Why?”
- If Google has “got it right,” ask yourself, “What can I do to cement this relevancy to my core topic long term?”.
Then look at your competition. The same two questions apply. Analyzing your Brand SERP and your competition SERP is the simplest and most effective way to determine and prioritize what topics and questions you need to focus on. Start with the obvious “Google Goofs,” fill the most foundational gaps, and expand from there.
The Done With You Kalicube Process identifies topical gaps (and clients are responsible for creating content using the SOPs).
9. A Public Relations/Outreach Strategy.
Google shows content from other parties about your brand on your Brand SERP, and it’s essential. (“Doing a Disney” is an exception).
Work on public relations (PR) and ensure the other messages on your Brand SERP reflect your brand narrative. Focus on digital and traditional PR.
When a Brand SERP lacks a variety of sources of information about a brand, it signals the brand needs credible, relevant third-party coverage. Third-party coverage includes guest posting, podcast guesting, and media outreach.
Having one or two third-party resources in your Brand SERP is a positive sign that you have a balanced and credible digital footprint.
10. A Knowledge Panel on Your Brand SERP.
Many companies see getting a Knowledge Panel as a “Vanity Project.” Nothing could be farther from the truth.
Triggering and growing the Knowledge Panel is the foundation of every digital marketing investment you make. A Knowledge Panel means Google understands who you are. If Google doesn’t understand your brand, none of the BigTech algorithms understand your brand.
A Knowledge Panel impresses your audience and is Google’s “Stamp of Approval.” It means your business is in the Knowledge Graph, and it increases conversion rates and engagement with the brand.
That is just the tip of the iceberg.
A Knowledge Panel represents Google’s confidence in understanding the “Facts” about your brand: Who you are, what you offer, and who you serve. When you have a Knowledge Panel, your business is part of Google’s Knowledge Graph. The Knowledge Graph is THE reference point for every result Google produces. If your brand isn’t in the Knowledge Panel, you’re just another website competing with billions of other websites.
Google’s sole aim is to get its user to the solution to their problem as efficiently as possible. Once it has understood their concern, matching your solution as the best solution to their problem is simply a question of Google understanding who you are, what you offer, and that you are the most credible solution.
And a Knowledge Panel is the visual representation of that.
The Knowledge Graph (and, therefore, your Knowledge Panel) is vital to every aspect of your broader future-proof strategy.
11. Pride of place in Generative AI.
The Kalicube Process was ready for Generative AI in Search right out of the box. Generative AI is used in off-search interfaces like ChatGPT and Perplexity and in search AI features like CoPilot and AI Overviews.
Clients already implementing the process (we at Kalicube and our clients) came out of the blocks with Bing CoPilot and Google’s AI Overview without breaking stride – we are already dominating our niches in this nascent search segment.
Why? Because Generative AI is all about understanding, recommendations, and solution funnels. The Kalicube Process embeds Knowledge, optimizes Recommendations, and integrates each brand’s acquisition funnel into the AI algorithms.
Google’s AI top rates us for one of our core services because we bake in Generative AI.
12. An SEO strategy that keeps on giving.
We have reached point 12. Your investment already shows great ROI, and SEO has barely entered the conversation.
The digital strategy you build with the Kalicube Process delivers acquisition results and provides excellent ROI, so you are already making more profits.
Along the way, with little additional effort, your team has packaged this full-funnel content for Google.
Google Search SEO results naturally extend your practical, efficient, and engaging digital marketing strategy. SEO is all about ensuring Google sees and appreciates that you have the best solution for the subset of its users who are your audience.
That means all you need to do is serve your audience well across the web and ensure that Google “gets the message” by packaging all that glory in formats that are easy for a machine to digest.
Note: Kalicube is not an SEO agency. We are a digital marketing agency.
A 2-Year Example of The Kalicube Process in Action
Kalicube launched the website, kalicube.com, in May 2021 and implemented The Kalicube Process from day one.
By the end of year one, we had increased leads, sales, and revenues by 25% year on year.
That increase was driven mainly by increases in:
- Conversion rates thanks to website improvements.
- Social media engagement, bringing prospects down the funnel.
- Leads from our podcast and videos.
This compelling, efficient, and highly relevant digital strategy saw our site visits, leads, and revenue double by the end of the first year.
We also saw double branded search volume (showing we were “buzzing with our audience”) and increased SEO traffic by 10%.
However, that was just the start. We saw additional growth from social, videos, and our podcast. Our SEO growth was phenomenal in year 2. Organic traffic exploded with a +330% increase from year one to year two.
In year two, we increased leads, sales, and revenues by a further 60%.
That increase came from ongoing website improvements, an expanding social media presence, and our burgeoning podcast, videos, and guest appearances. In short, our visibility across every channel that makes sense to our business exploded.
We are standing where our audience is looking, showing them that we can offer the solution to their problem and indicating what their next step should be. Which, of course, drives leads!
In year two, we conducted 40% more sales calls, and the people we talked to were already on board with our offer.
The Kalicube team is in year four of The Kalicube Process, and revenues have increased sixfold.
What do clients say about the Kalicube Process? Watch now >>
Your Options for Implementing the Kalicube Process
If you’re concerned about controlling and optimizing your brand presence and revenue generation in the new era of search, The Kalicube Process is the solution you need.
Get started with The Kalicube Process using the options below.
1. Do it yourself. Follow the DIY Guide for businesses or personal brands, access our free learning resources, or read Jason’s “The Fundamentals of Brand SERPs for Business” book for everything you need to optimize your brand for your audience and the search engines.
2. Start a Done With You Service. The team at Kalicube works with you to implement the Kalicube Process for your business – working within your existing resources and priorities and saving you valuable time. We can start building and implementing your digital marketing strategy year-round. Book a call with Jason today.
