Done for You Service

Knowledge Panel Management

Position your brand, learn the process so you can take the reins.

How We Help

We position your brand as the recognized authority in your industry by building and managing your Knowledge Panel.

This ensures potential customers get a quick snapshot of accurate, up-to-date, and credible information when searching for your brand name.

We get your brand positioned the way you want it – and teach you everything you need to know so you can manage your brand presence for years to come. Our goal is to show you how to manage your Knowledge Panel so you don’t need to be afraid of Google (or paying agencies forever).

Who We Help

The Kalicube team is fully equipped to help SMBs, companies and people who want a thriving Knowledge Panel to demonstrate their brand authority. We’re specialists in fixing Knowledge Panels that are showing incorrect or out-of-date information. And if you’re re-positioning your brand, we can do that too. If you want to be proactive and protect your brand with an information-rich, credible and business-building Knowledge Panel, we’re your team.


As your company grows Google will learn about you from different aspects of the internet. Your information is often fragmented and it confuses Google. We teach Google who you are, what you do and who you serve, so it’s not confused – and shows your Knowledge Panel the way it should.


We help SMBs who want a brand presence that goes beyond a Google Business Profile. We help SMBs build a Knowledge Panel to show Google and potential customers that your business is not limited to one location. If you want to boost your brand dominance and reach customers further afield than your local area, we can help.


If Google is confusing you with someone with a similar name, we can help clear things up so your Knowledge Panel reflects your personal brand. Whether you are a founder, CEO, or professional we can educate Google so it’s clear about who you are. Get the peer recognition as a Google-approved thought leader, you deserve.

Your bottom of the funnel prospects won’t find you credible if your Knowledge Panel contains:

  • Outdated and irrelevant information
  • Too little information about you
  • Or if you don’t have a Knowledge Panel at all.

Done For You
Knowledge Panel Management Includes…

Transparent, easy to understand, friendly Knowledge Panel services that do all the geeky Google stuff, without the need to be an SEO geek.
PS: An Entity is geeky Google “speak” for a person, company or thing. So an Entity is you or your business.

Knowledge Graph ID (kgmid) for the Entity (you or your business) in Google’s Knowledge Graph, if one doesn’t exist

Knowledge Panel representing the Entity that can potentially appear on multiple Google Search results

Appearance of your KP for the Entity on a Google search on the exact Entity name in relevant town-level geo-locations

Appearance of the Entity in carousels on various Google search results

Enriched Knowledge Panel with appropriate information about the Entity

Accurate information displayed in the Knowledge Panel for the Entity

Which means even if you’re not a seasoned SEO or Brand Expert, you will get a Knowledge Panel and Google’s Stamp of Approval. And we will support and teach you how to build on and sustain your Knowledge Panel in the years to come.

What You Can Achieve with the Kalicube Process

The Done For You Knowledge Panel Service is for you if you’re prepared to work collaboratively with the Kalicube Team for at least one year or two.

The Done For You Knowledge Panel Service is NOT for you are an A-list personality/organisation who wants results but doesn’t want to do anything that will make you look like you are effortfully working on your digital brand image.

The timelines they gave me were very precise. Within a year, my Knowledge Panel was transformed into the perfect Google business card that appeals to my prospects and converts them to clients.

Scott Duffy


What Sets Us Apart

Kalicube is the only company in the world that offers Knowledge Panel management services at this level.

  • Expert Analysis

You talk to the expert, not the sales person. Jason and Allyssa will
collaborate with you to discuss how to perfect your Knowledge Panel.

  • Transparency

We don’t hide behind the algorithms and you get clear understandable progress reports. If things don’t go as planned, we are partners who work together to find a solution, you don’t have to wonder.

  • Client Relationship

We listen, comprehend your concerns and take action to address them. We understand our client’s pain in dealing with the former agencies they worked with.

  • Custom Approach

We build plans around the resources available to you. We change or update, add information and edit content where we can for you to make your life easier.

  • Data and Insights

Kalicube Pro SaaS is driven by data (500 million data points) and backed by 10 years of experience with no shortcuts, no spam and no risk of Google penalties.

  • Autonomy and Empowerment

We don’t want to hold on to you for years. We want to make it easy and efficient and get results for you and at the same time you can do it yourself.

Knowledge Panels Triggered
for Companies
Knowledge Panels Triggered
for Persons

How It Works

Allow me to guide you every step of the way…

Step 1

Book your 1:1 Discovery Call

Jason needs to grasp the nature of your business/industry, analyze your Knowledge Panel, and see if we’re a good fit.

Step 2

Build a Knowledge Panel Strategy for You

You can get a strategy plan that is tailored specifically to your entity. The Kalicube Team will send you a Strategy Plan.

Step 3

Sign the Contract and Begin the Kalicube Process

Once we have reached an agreement, we will promptly begin the onboarding process, gather the necessary assets from your task list, and commence the Kalicube Process.

Choose Your Plan

Knowledge Panels Management Services for a PERSON

Knowledge Panels Management Services for a COMPANY

Your Knowledge Panel
is your Google Stamp of Approval

Our success rate for triggering and changing information in Knowledge Panels for clients as an agency using our own platform is well over 80%. An additional 15% is almost certainly now a question of “when” rather than “if”.

Within the Kalicube Team we all aim for 95% perfection in our work. As an Agency, we strive for 95% success rate.

Frequently Asked Questions

Google Business Profile (formerly called Google My Business) and Knowledge Panel serve different purposes but are related.

The main differences between them are:

  1. Google Business Profile:
  • GBP is a free tool specifically created for business owners to manage their online presence on Google Search and Google Maps.
  • Business owners can claim or create their GBP listing that displays information such as business name, address, phone number, website, hours of operation, and customer reviews.
  • GBP allows users to interact with their customers by responding to reviews, posting updates, and sharing photos.
  1. Knowledge Panel:
  • A Knowledge Panel is an information box that appears on the right-hand side of Google search results when someone searches for a particular entity like a person, organization, or place.
  • Knowledge Panels are generated automatically by Google’s algorithms based on the information available from authoritative sources across the web.
  • Unlike GBP, Knowledge Panels are not limited to businesses. They can also include famous people, events, landmarks, and other notable entities.
  • Individuals and businesses cannot directly create or edit a Knowledge Panel, but they can suggest edits or claim it if they have a verified Google account.

As for which is more important, it depends on your purpose:

  • If you own a business and want greater control over your online presence, then Google Business Profile would be more important as it allows you to manage your listing directly.
  • If you are an individual or entity whose information is notable and relevant to a broader audience, having a Knowledge Panel may be more important as it enhances your online credibility and visibility.

In summary, both GBP and Knowledge Panel serve different purposes but are valuable for increasing visibility and credibility on Google Search. Business owners should focus on claiming and optimizing their GBP listings, while notable individuals and entities should aim for visibility in a Knowledge Panel.

No, you don’t necessarily need to create a website to trigger a Knowledge Panel. However, having a website can significantly improve your chances of getting one, as it helps establish your online presence and serves as a central entity home for Google to gather information. An entity home is a primary source of information about an individual, brand, or company where Google can find authoritative and accurate data.

If you decide to create a website to improve your chances of getting a Knowledge Panel, it can be hosted on any reliable web hosting service provider. Popular ones include Bluehost, SiteGround, and Wix. The key is to provide consistent information about the entity (yourself or your business) on the website and corroborate that information on various other authoritative sources across the web (e.g., Google My Business, Google Maps, social media profiles). Additionally, using schema markup on your website can help provide clear, machine-readable information to Google, further improving the chances of triggering a Knowledge Panel.

Remember, while having a website is helpful, it is not a strict requirement for triggering a Knowledge Panel, and you can still get one by optimizing your presence on other authoritative platforms and sources.

Once your 12-month plan with Kalicube is over, and you want to make changes in the Knowledge Panel, you have a few options:

  1. Renew your plan with Kalicube: If you’re satisfied with the services Kalicube provided, you can renew your plan with them and ask for the required changes. This will ensure that the experts who initially worked on your Knowledge Panel are involved in making updates as well.
  2. Opt for a shorter-term plan or pay-per-service: If you don’t want to commit to another 12-month plan, book a call with Jason to check if Kalicube can offer you a shorter-term plan or pay-per-service options for updating your Knowledge Panel. This might be suitable for occasional changes or minor updates.
  3. Make changes yourself: If you have gained a better understanding of how Knowledge Panels work and feel confident updating your panel, you can implement the changes on your own. Ensure that you follow best practices and keep all information consistent and accurate across authoritative sources.

A Wikipedia page used to be a dominant source for triggering a Knowledge Panel, but it is no longer a strict necessity. Google used Wikipedia as a training set for a long time, and having a Wikipedia page increased the likelihood of getting a Knowledge Panel. However, today, Google considers information from various other sources across the web, including its Knowledge Graph.

While a Wikipedia page can still contribute positively to the chances of getting a Knowledge Panel due to Google’s trust in Wikipedia as a dominant knowledge source, it’s not an absolute requirement. Entities can get a Knowledge Panel even without a Wikipedia page by focusing on optimizing and showcasing their presence in other authoritative sources like Google My Business, Google Maps, Google Books, and by establishing a strong online presence across various platforms.

So, although a Wikipedia page can help, it is not a strict requirement to trigger a Knowledge Panel.

As a “Done for you” client, your involvement in the work process is significantly reduced because the Kalicube Team will handle most of the tasks. However, the exact amount of work you need to do can vary depending on the services you’ve requested:

Here are some tasks that you might be required to do as a “Done for you” client:

  1. Initial consultation: You will need to provide information about your brand, goals, and expectations during the initial consultation, so we can create a strategy tailored to your needs.
  2. Content approval: For content-related tasks, you may need to review and approve the content created by the agency before it gets published or implemented.
  3. Providing assets: You need to supply the Kalicube Team with resources indicated in your task list.
  1. Regular communication: Keeping in touch to ensure you’re aligned on the project’s progress, and address any concerns or questions that arise.
  1. Performance review: Review the performance reports to understand the results of the work done and discuss any adjustments to the strategy, if necessary.

Ultimately, the amount of work required from you as a “Done for you” client is to minimise your workload while ensuring you achieve the desired results.

When we mention “risk-free from Google penalties,” he is referring to following best practices and guidelines laid out by Google to avoid actions that might result in penalties or negative impacts on your website’s search ranking. Google imposes penalties on websites that violate its Webmaster Guidelines, which can lead to a significant drop in search rankings or even removal from search results.

Being risk-free from Google penalties involves:

  1. Creating high-quality content that is valuable, relevant, and informative for users.
  2. Avoiding manipulative or deceptive SEO practices, like keyword stuffing, hidden text, and cloaking.
  3. Ensuring your website provides a good user experience, with a responsive design, fast loading speeds, and easy navigation.
  4. Building backlinks naturally and avoiding schemes designed to manipulate search rankings, like buying links or participating in link exchange networks.
  5. Regularly monitoring your website’s health and compliance with Google’s guidelines, using tools like Google Search Console or third-party SEO tools.

By adhering to Google’s guidelines and focusing on providing value to your users, you minimize the risk of penalties and protect your website’s search visibility and ranking?

Knowledge Panel on Google is absolutely free! 

Google doesn’t charge a fee, but it doesn’t automatically provide one for every person and every company.

You can also pay for a service to get and manage your Knowledge Panel, and a reputable, quality service will cost anything from $3000 to $18000 depending on the service provider and level of service.

Beware of cheaper services. As with all things Google-algorithm related, things that are fast, cheap and easy are Spam. They might work short term, but that will always be temporary since Google is constantly updating its algorithms to remove Spam. Further, Google penalises companies and websites that use Spam to abuse the system.

As with all things that are worth having, a Knowledge Panel is worth doing properly.