The Fundamentals of Brand SERPs for Business
by Jason Barnard

The Brand SERP Book

Dozens of amazing reviews.
Read them >>

Your brand is your biggest asset in business, so you need your
Brand SERP to represent it accurately.

See all formats and editions

Are you ready to…

Reflect the world’s opinion of your brand in your own words?

I feel you…

You don’t want those poor reviews and negative results that ruin your brand’s reputation.

What if it didn’t have to be a struggle?

What if I told you it’s easy to have a Brand SERP that you control and that contains rich multimedia results that engage your audience…

… And your brand can have a Knowledge Panel that allows your audience to understand your brand, mission, and product/service with one simple search.

What if you could:


Your guide to controlling your Brand SERP and your narrative to keep your potential clients focused on an accurate and convincing depiction of you.

This is for you if you want to:

  • Create a Brand SERP that is positive, accurate and convincing
  • Build your own Knowledge Panel
  • Drive better audience engagement

What’s inside the book?

What’s inside the book?



John Mueller
John Mueller

Webmaster Trends Analyst at Google

“That looks awesome, well done! This always feels like one of those under-appreciated topics, people fret about titles on their pages, but who knew there was so much more you could highlight when users search for your name? Make it easy for folks to find the awesome things you do!”

Fabrice Canel

Principal Program Manager – BING

“Jason Barnard explains in his book The Fundamentals of Brand SERPs for Business that business owners and brand managers often miss the opportunity to control their whole branded search engines results page. These days the strategy should not simply be getting indexed in search engines… the strategy should be to maximise visibility and to have your marketing message, your text, your images, your people, your products surfacing everywhere in page one of search results. Chapter after chapter, Jason explains the benefits and the strategy to follow to get there. Indeed, a great Brand SERP is great for your bottom line.”

Scott Duffy

Top 10 Speaker: Entrepreneur

“Jason lays out an easy-to-understand explanation of what Brand SERPs are, why they matter to your business (and believe me, they do!), and how to easily improve yours. I have worked directly with Jason and his level of practical knowledge on this topic is unbelievable. In just a few weeks, his insights helped me vastly improve what my audience sees when they Google my name. And now, this book is enabling me to do the same for my business: make my company look professional and convincing to my audience.”

David Avrin

Strategic Brand Development Consultant and Author

“How you appear in online search results is who you are… period. No one understands how to influence branded search results better than Jason Barnard. In his eye-opening new book, The Fundamentals of Brand SERPs for Business, Jason reveals what drives online reputation results and shows readers how to stay ahead of the algorithms to positively influence how you show up to search engine users.”

Joost de Valk

Founder & Chief Product Officer at Yoast

“Jason has been very important in shaping our thinking at Yoast about Brand SERPs. This book is a great primer for those starting with optimizing their entities and brand result pages. This is probably one of the most important aspects of SEO these days, so why are you reading this and not the book itself yet?”

Ted Rubin

Communications Transformation Strategist

“Jason Barnard’s The Fundamentals of Brand SERPs for Business will set you on the path to leveraging what is at everyone’s fingertips in the online world… information about your brand.”

Barry schwartz
Barry Schwartz

SEO Janitor (SEO editor at Search Engine Land and Search Engine Roundtable and President of RustyBrick, Inc.)

“There is no one more knowledgeable and authoritative in the subject of Google Knowledge Panels than Jason. His book demonstrates how important your brand is in Google search and how to ensure your brand in Google is represented in a manner your desire. Jason is the Google Brand Guy, if he can only help me rank above Professor Barry Schwartz—I’d be even more grateful than I already am for his wisdom and generosity with the search industry.”

Ryan Foland
Ryan Foland

Speaker, Author, and Brand Consultant

“A big part of branding is based on the information people can find online about you and your business. That’s why it is crucial to feed Google with accurate information. Jason’s book, The Fundamentals of Brand SERPs for Business, is a simple and powerful guide for those of us who are not SEO-savvy to create a more realistic, less technical, and marketing-focused approach to SEO.”

Meet the Author

Why is Jason Barnard the only person who can give you these
Brand SERP insights?

Jason Barnard a.k.a. The Brand SERP Guy has been optimising Brand SERPs for companies and people for 10 years.

He knows how much search results for exact brand terms affect the users’ relationship with the brand. 

He has mastered the art and science of optimising branded search results and has created a niche he can call his own – Brand SERPs.

Meet the author - Jason Barnard

“I’m the first person to apply simple, powerful and effective SEO techniques to manage a company’s brand message on Google.”

Jason Barnard Signature
Proudly featured in:

Buy the book on Amazon

Take a peek what’s inside until page 15!

Buy the book on Amazon

Take a peek what’s inside until page 15!

Reviews from Amazon

I have been following Jason for a year since I found his work on Kalicube.Academy. Then I dug deeper into the podcasts and webinars he has done both solo and with Semrush. This guy knows what he is talking about. His take on the fundamentals of SEO will have you rethinking your entire view of SEO. I know it has done that for me. I love some of the quotes in the book. Especially the one in the picture I uploaded. I am very expressive so I recorded a video and went to some of my favorite chapters. The world of the Google Knowledge Graph has just gotten a bit easier to navigate. Thanks, Jason!
Amazon Customer
I found out about Jason and his teachings from the community. Before, I didn’t even know you can actually control what Google shows you when people search for your brand name. And that truly fascinated me – in the SEO world, where you are never 100% sure whether your SEO efforts are going to pay off or not, with your brand SERP, you are in control of what Google will show.

In my opinion, Brand SERPs is a very underrated topic, and I see lots of brands who don’t pay much attention to it.

The book is written in an easy-to-understand way, and you can follow the steps one by one to optimize your brand SERP.

Fantastic book. Definitely recommend!
Amazon Customer
Neuroscience has shown that the human brain is designed to forget so we can learn. As we learn more and more our practices evolve and our understanding becomes more nuanced. Unfortunately we also forget some things. In the wild this is not an issue. There are other concerns at play. In marketing however forgetting foundational principles often leads to wasteful efforts and a loss of money.

Jason Barnard has done an excellent job at building a foundational edifice one brick at a time. Simple explanations, concrete examples and a demonstration of what works and why provides a solid basis for marketers serving brands to re-examine some of the things they already do and refine the practices they put in place.

Jason makes sure to say this is a ‘beginner’s’ book in how to tackle the always thorny issue of how a brand appears in the search results page. Despite that, and having direct knowledge of more advanced practices in corporate team circles, I can unequivocally state that every marketer will benefit hugely from reading this book cover-to-cover.

At the very least it should be a staple marketing reference book for years to come.
Jason expertly and simply describes both strategies and tactics for maximizing Google’s search engine results pages, especially for brand and brand descriptive phrases. Jason is the master of optimizing site links, knowledge panels and entities to better position your brand. This is a must-read book for anyone who wants traffic from Google.

Extremely Practical Guide for Business Owners and SEO’s Alike

This guide is both accessible and thorough; I think that business owners will find it extremely useful in either doing their own SEO or working with a consultant. For SEO consultants, this is a great as both a primer, and an intermediate text that introduces some great ideas and practices that you may not have considered. I particularly liked the chapter on Google Ads, as I think it helps SEO’s think about the SERP more holistically in order to make appropriate recommendations for their clients. I plan to buy a couple copies of this book for some of my clients who are interested in learning more about SEO, as I think it’s a great educational tool for any marketer who works on or with SEO.
Sulligent, AL

Frequently Asked Questions

* Print length: 149 pages
* File size: 13.977 MB

* Print length: 177 pages
* Publication date: January 25, 2022
* Language: English
* Dimensions: 6 x 0.42 x 9 inches

The eBook and paperback are shipped and sent by

The eBook is not refundable since it is a downloadable digital product.

For the paperback, we follow’s policies for returns and cancellations of items.

If you are interested in a personally signed copy of the first edition of the book, please contact Katrina for details.

Ready to build accurate brand understanding, confidence, and awareness?

This book is your guide to the best route in this new area in digital marketing and online reputation management.

Let this book be the GPS in your journey.

The Fundamentals of Brand SERPs for Business Amazon