About: Jason BARNARD

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Who is Jason BARNARD
Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake. Jason Barnard on Gravatar About Jason Barnard

Posts by Jason BARNARD:

    Conferences

    1. Pod Profits Summit 2025

    Press

    1. The X exodus – could Bluesky spike spark end of Elon Musk’s social media platform?

    Knowledge Graph Update

    1. Google Knowledge Vault December 2023 Update: What You Need to Know
    2. Invitation-Only Mastermind: How Agencies Can Leverage Google’s E-E-A-T Knowledge Graph Update to Increase Revenues
    3. Google Knowledge Graph Update – Summer 2023

    SEO - Glossary and FAQ

    1. Google Knowledge Graph Algorithm Updates and Volatility 
    2. 60 Simple Tips to Improve E.E.A.T for SEO
    3. N.E.E.A.T.T: Things You Need To Know
    4. The 12 Concrete Results of Implementing The Kalicube Process
    5. How Kalicube Implements The Kalicube Process
    6. The Kalicube Process Gives You SEO Results
    7. Knowledge Sources in Entity SEO: What you need to Know
    8. Beginner’s In-Depth Guide to Search Engine Optimization and How it Works
    9. Engine, Bot, and Algorithm: What you need to Know
    10. ChatGPT on Bing / Bing Chat Search: How Does it Work?
    11. Google’s Knowledge Vault: What You Need To Know
    12. E.E.A.T in SEO: A Simple Explanation
    13. Topical Authority in SEO: What You Need To Know
    14. The Blue Link Algorithm in SEO: What You Need to Know
    15. Structured Data for SEO: What You Need to Know
    16. Entity Executive Summary in Entity SEO: What you Need to Know
    17. The Whole Page Algorithm in SEO: What You Need to Know
    18. Knowledge Graph Confidence Score in SEO: What You Need To Know
    19. Schema Markup in SEO: What You Need To Know
    20. Optimizing for the SERP in SEO: What You Need to Know
    21. Dominant Entity in SEO: What You Need To Know
    22. Entity Maturity in SEO: What You Need To Know
    23. Simple Explanation of Machine Learning in Google’s Algorithm(s)
    24. Cornerstone Entities in SEO: What You Need To Know
    25. E.E.A.T (Double E.A.T) for Entity SEO: What You Need to Know
    26. Search Engine Optimization: A Simple Explanation That Makes Sense
    27. SERP Features (Rich Elements): What You Need To Know
    28. Google Map Pack in SEO: What You Need To Know
    29. Entity Boxes (Entity Carousels) in SEO: What You Need To Know
    30. See Results About Boxes (See Results About Carousels) in SEO: What You Need To Know
    31. People Also Search For Boxes (People Also Search For Carousels) in SEO: What You Need To Know
    32. Latest From Boxes (Latest From Carousels) in SEO: What You Need To Know
    33. People Also Search For Text Box (People Also Search For Carousel) in SEO: What You Need To Know
    34. Product Boxes (Popular Product Carousels) in SEO: What You Need to Know
    35. Article Boxes (Article Carousels) in SEO: What You Need To Know
    36. Podcast Boxes (Podcast Carousels) in SEO: What You Need To Know
    37. YouTube Boxes (YouTube Carousels) in SEO: What You Need to Know
    38. Event Boxes (Event Carousels) in SEO: What You Need To Know
    39. Knowledge Cards in SEO: What You Need To Know
    40. Rich Sitelinks in SEO: What You Need To Know
    41. Related Searches in SEO: What You Need To Know
    42. Top Stories in SEO: What You Need To Know
    43. People Also Ask Box (People Also Ask Carousel) in SEO: What You Need To Know
    44. Twitter Boxes (Twitter Carousels) in SEO: What You Need To Know
    45. Featured Snippets in SEO: What You Need To Know
    46. Image Boxes (Image Carousels) in SEO: What You Need To Know
    47. Sitelinks in SEO: What You Need To Know
    48. Video Boxes (Video Carousels) in SEO: What You Need To Know
    49. The Importance of Rich Sitelinks in Google SEO
    50. The Concept of Siloing in SEO
    51. Comparison of SEO and SERP
    52. Darwinism & Google SERPs As Product: Revisiting How Search Works
    53. An Introduction to Machine Learning in SEO/AEO
    54. 4 Best Customer Review Websites for SEO
    55. Organization Schema Markup: Step-by-Step Guide for Companies
    56. HTML5 Semantic Tags: What They Are and How To Use Them
    57. Semantic HTML5 for Content Writers – The Essential Guide
    58. Advanced techniques to be the Featured Snippet: Position 0 – A guide
    59. The Future of SEO: Understanding, Credibility, & Deliverability
    60. Understanding and Credibility: A Simple Approach to AEO
    61. Weekly Wisdom with Jason Barnard: The Five P’s of Ongoing Content
    62. How To create a Google-Friendly FAQ section
    63. How To Submit a URL or Website to Search Engines like Google, Bing or Yahoo (A step-by-step guide)
    64. How Bingbot Works: Discovering, Crawling, Extracting & Indexing
    65. The 3 Pillars of SEO – Understanding, Credibility, and Deliverability
    66. The simple 5 minute explanation of Artificial Intelligence and Machine Learning
    67. How-To: Great SEO Meta Titles, Meta Descriptions, and H1 for Your Pages

    Generative AI

    1. Does Google Use Information from the Knowledge Graph in its Search Generative Experience Results?

    Brand Management Success Stories

    1. Mark A. Preston’s Successful Personal ReBranding
    2. How Kalicube Hit the Brand SERP Tipping Point and Why it Matters
    3. Rich Sitelinks Are Vitally Important to Your Brand SERP – Practical Case Study

    Knowledge Panels

    1. What Kinds of Information Can Be In My Company Knowledge Panel?
    2. How does the geo-location affect the visibility of my Knowledge Panel?
    3. What Kind of Information Can Be In My Personal Knowledge Panel?
    4. How to Build a Robust Brand Identity Online When You Have a Common Name
    5. The simplest way of finding the KGMID
    6. What is Google’s Search Generative Experience (Now Called AI Overviews)
    7. Knowledge Panels: The Benefits You Need To Know
    8. What to do if your Knowledge Panel disappears
    9. Knowledge Panel Tipping Point: What You Need to Know
    10. Personal Knowledge Panel on Google: What You Need To Know
    11. Why Google Knowledge Panels Disappear and How to Get Yours Back
    12. Knowledge Panel Sprouts on Google: What You Need to Know
    13. Google Knowledge Panel for a Realtor: How to Get, Manage and Optimise?
    14. How to Get Into Google’s Knowledge Graph: the 3-Step Kalicube Process
    15. Finding a Google Knowledge Panel: What You Need to Know
    16. Google Knowledge Panel for a Lawyer: How to Get, Manage and Optimise?
    17. Google Knowledge Panel for a Law Firm: How to Get, Manage and Optimise?
    18. Google Knowledge Panel for a Digital Marketing Agency: How to Get, Manage and Optimise?
    19. Google Knowledge Panel for a Company Founder: How to Get, Manage and Optimise? 
    20. Google Knowledge Panel for a Doctor: How to Get, Manage and Optimise?
    21. Knowledge Panel Cards in SEO: What You Need To Know
    22. Sources for Knowledge Panel Descriptions
    23. Knowledge Panel Spam: What You Need To Know
    24. Infinite Self Confirming Loop of Corroboration: What You Need To Know
    25. The Anatomy of a Knowledge Panel (Knowledge Panel Template) – What You Need to Know
    26. Google Business Profile: What You Need To Know
    27. Knowledge Panel Hopping: What You Need To Know
    28. Third Party Websites: What You Need To Know
    29. Second Party Websites: What You Need To Know
    30. First Party Websites: What You Need To Know
    31. Left Rail of a Google SERP: What You Need To Know
    32. Right Rail of a Google SERP: What You Need To Know
    33. Google’s Multiple Knowledge Graphs (Knowledge Graph Verticals) – What You Need to Know
    34. Google’s Knowledge Extraction Algorithm – What You Need to Know
    35. Google’s Knowledge Vault Algorithm – What You Need to Know
    36. Google’s Knowledge Panel Algorithm – What You Need to Know
    37. Google’s Knowledge Algorithms – What You Need to Know
    38. Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands
    39. 8 Ways to Find the Google Knowledge Vault ID (KGID / KGMID) for any Entity
    40. Google’s Knowledge Graph: What You Need to Know
    41. Knowledge Graph and Knowledge Panel in Google: Differentiated
    42. What Happens When You Claim a Knowledge Panel?
    43. Knowledge Panel in Google: Pricing
    44. How Can I Get a Knowledge Panel in Google?
    45. How To Claim a Knowledge Panel in Google
    46. Google’s Knowledge Graph API: What You Need To Know
    47. Google Knowledge Panel: What you need to know
    48. Filter Pills in Knowledge Panels: What You Need to Know
    49. Entity Maturity in SEO
    50. The Importance of Knowledge Panels for Brands
    51. Google Knowledge Panel for an Author: How to Get, Manage and Optimise?
    52. Google Knowledge Panel for a Visual Artist: How to Get, Manage and Optimise?
    53. Google Knowledge Panel for an Actor: How to Get, Manage and Optimise?
    54. Google Knowledge Panel for a Musician: How to Get, Manage and Optimise?
    55. Google Knowledge Panel for a Music Group: How to Get, Manage and Optimise?
    56. Google Knowledge Panel for a Podcast: How to Get, Manage and Optimise?
    57. Google Knowledge Panel for a Company: How to Get, Manage and Optimise? 
    58. Google Knowledge Panel for a Person: How to Get, Manage and Optimise?
    59. Three Simple Steps to Create a Google Knowledge Panel
    60. How to trigger a Personal Knowledge Panel in Google
    61. What is a Google Knowledge Panel and how to get one
    62. How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page

    Brand SERPs

    1. What Are the KPIs for The Kalicube Process?
    2. How Does the Kalicube Process Work?
    3. KPIs in Brand SERP: Everything You Need To Know
    4. Why Invest in Brand Search?
    5. “Doing a Disney” on Google: What You Need To Know
    6. How the New Google Generative AI in Google Search will Affect Brand SERPs
    7. The Perfect On-SERP SEO Strategy: A Holistic Guide
    8. SERP in Digital Marketing: What You Need to Know
    9. How to Write an Entity Description (The Kalicube Way)
    10. Entity Description in SEO: What You Need to Know
    11. How to Optimise Your Brand SERP (The Kalicube Process)
    12. Entity Equivalents in SEO – What You Need to Know
    13. Brand SERP Layout
    14. What is Entity Identity in SEO?
    15. Who is Your Brand SERP Important to?
    16. The First Easy Win to Optimise on a Brand SERP
    17. Getting a PAA Result on Brand SERP
    18. Three Great Reasons Why You Should Control PAA Questions on Your Brand SERP
    19. The Importance of Protecting Your Trademark in Google Ads
    20. Triggering a Sitelinks Search Box in Google Brand SERP
    21. The #10 Rules of Image SEO for Image Carousels
    22. Definition of Leapfrogging in SEO
    23. Google’s Concept of Rich Sitelinks in Brand SERP
    24. Brand Digital Ecosystem Definition
    25. Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card
    26. Brand SERPs You Really Should Be Tracking (and Improving)
    27. Practical Techniques to Improve Both Brand and Brand Review SERPs
    28. 10 Rich SERP Elements you can leverage to make your Brand SERP sexy
    29. Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches
    30. What is a Featured Snippet?
    31. Google’s Knowledge Graph: trusted sources
    32. Brand SERPs: What You Need To Know

    Brand SERP, Knowledge Panels and BrandTech FAQ

    1. Personal Branding: A Guide from Kalicube
    2. Best Social Platforms for a Successful Digital Marketing Strategy

    Digital PR and Brand Management

    1. Entity Home Maintenance in Digital Brand Management: What you Need to Know
    2. How to Build a Future-Proof Digital Search Strategy
    3. The Kalicube Process has Solved Digital Marketing
    4. Should Your Brand Name be Keyword-Focussed?
    5. BrandTech: What You Need To Know
    6. Brand Factor: What You Need to Know

    Knowledge Panel Success Stories

    1. Why Kalicube Chose Duda over WordPress for Agency Work
    2. Managing the Elements of a Knowledge Panel – the Evolution of a Knowledge Panel
    3. Managing International Variations of Knowledge Panels
    4. Wikipedia Page Deleted: How to Recover Your Knowledge Panel
    5. The Ultimate Online Investment: Maintaining Your Knowledge Panel for Long-Term Success