The Kalicube Process: What you Need to Know

Managing your brand on Google is vital. When we talk about “Brand” at Kalicube, we are technically referring to entities: people, companies, podcasts, books, music groups… At Kalicube, we generally…

Should Your Brand Name be Keyword-Focussed?

Should Your Brand Name be Keyword-Focussed?

This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have…

Knowledge Panel in Google: Pricing

Knowledge Panel in Google: Pricing

How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free!  Google doesn’t charge a fee, but it doesn’t automatically provide one for every person…