Learn about Brand SERPs, Knowledge Panels and explore invaluable Digital Marketing tips and tricks from experts here.
Sounds wild, I know. Every day I work with the algorithms behind the tools you—and your clients, partners, and investors—use to make decisions. Tools like Google, ChatGPT, and Microsoft Copilot…
Why is negative content about me still showing on Google? Finding negative or misleading content about yourself or your business on Google can be alarming. Whether it’s outdated news, a…
What happens if I don’t have a Knowledge Panel? You might think, “I don’t need a Knowledge Panel.” But that assumption could be costing you in ways you haven’t even…
What happens if I lose control of my Knowledge Panel? Imagine searching for your name or business on Google and discovering that your Knowledge Panel is no longer yours. Someone…
What happens when my Knowledge Panel doesn’t update? A stagnant or missing Knowledge Panel is more than just an inconvenience—it’s a sign that Google doesn’t fully understand or trust your…
A traditional SWOT analysis might help define your personal brand on paper—but in 2025, if you’re not actively managing how Google and AI platforms like ChatGPT perceive and present your…
Why is Google still showing my old name? Rebranding yourself online is a powerful step toward aligning your digital presence with your current identity. But how do you ensure that…
Why Is AI getting my brand wrong? AI models learn from the information available about your business online. If your brand’s digital footprint is inconsistent, unclear, or missing key information,…
What happens to my online presence if I change my name? Your name is the foundation of your professional identity. If you’ve built a strong reputation, changing it might seem…
AI platforms like ChatGPT, Google’s AI Overviews, and Bing CoPilot are changing how people search for and trust brands. These AI-driven platforms analyze vast amounts of data to determine the…
Are negative search results damaging my reputation? Absolutely. Seeing negative search results about yourself or your business on Google can feel like an attack on your credibility. Whether it’s bad…
Should I be afraid of Google Updates? Every time Google updates its algorithm, your brand’s visibility is on the line. One day, you dominate the search results. The next, your…
