Definitions of common terms used for Brand SERPs
At Kalicube, we’ve always been ahead of the curve. Recent developments in Google Learn About—Google’s AI-driven initiative—only validate our pioneering approach to Brand SERP optimization. By leveraging the Knowledge Graph,…
How is Google Discover Linked to Brand SERPs Google Discover is linked to Brand SERPs in that it pushes content from Entities that are recognized as authoritative and that Google…
Jason Barnard’s recent Google SERP for his name (“Jason Barnard”) shows a fascinating development in Search Engine Optimization and Digital Marketing. Jason’s AI-generated image climbed to a prominent position in…
The KPI for The Kalicube Process is a Brand SERP you own. Your brand dominates every result on the page and tells the story you want to tell. The in-search…
The Kalicube Process works through 3 steps that optimize your brand across your digital ecosystem. 1. Audit and clean your complete digital footprint The first step is auditing your digital…
What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and…
Investing in brand search is essential because it enhances brand perception, increases visibility, and improves overall online presence. It plays a significant role in how potential and existing clients perceive…
What does “Doing a Disney” mean? “Doing a Disney” refers to a Brand SERP where a brand has complete control over all the blue links on the first page of…
How do you think Brand SERP will be impacted by the new Google search announced at Google IO? Question (from Mark A Preston): How do you think Brand SERP will…
In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP…
In this article you will learn how to turn Google’s Search Engine Results Page to your advantage when devising your digital marketing strategy. What is SERP in Digital Marketing? SERP…
What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a…
