Brand SERPs

Definitions of common terms used for Brand SERPs

On-SERP SEO: What You Need To Know

On-SERP SEO: What You Need To Know

In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is ON-SERP…

How to Optimise Your Brand SERP (The Kalicube Process)

How to Optimise Your Brand SERP (The Kalicube Process)

Before starting, here’s a quick intro: Definition: A Brand SERP is what appears on Google when someone searches your brand name (the Search Engine Results Page for your Brand name). …

Brand SERP Layout

Brand SERP Layout

What Does a Typical Brand SERP Look Like? Generally speaking, on a weel-balanced, optimised Brand SERP you can expect seven Blue Links, three Rich Elements, and a Knowledge Panel on…

What is Entity Identity in SEO?

What is Entity Identity in SEO?

In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience…

Who is Your Brand SERP Important to?

Who is Your Brand SERP Important to?

Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it…

Getting a PAA Result on Brand SERP

Getting a PAA Result on Brand SERP

How Do I Dominate People Also Ask on my Brand SERP? People Also Ask appears on well over half of all Brand SERPs. They are often questions specifically about the…