Smashing SEO Strategies in the Era of AI (Beatrice Gamba and Jason Barnard)
How to Create a Branded Search Strategy with AI SEO – Kalicube Knowledge Nuggets
In this short video clip, Beatrice Gamba explains how AI SEO helps with Branded Search strategies. Beatrice highlights how Knowledge Graphs can facilitate the display of a Knowledge Panel that presents comprehensive brand information. These Knowledge Panels, based on structured data, provide a platform for brands to prominently display important information on search engine results pages (SERPs). The introduction of AI further enhances this prominence, increasing visibility and ensuring that brand information is one of the first things a user sees in their search. Watch the video right to the end.
- 00:00 Jason asks questions
- 00:13 Knowledge Graphs play a very significant role
- 00:54 AI can help bring a prominent placement in SERPs
- 01:34 The evidence of top ranking Knowledge Graph
Transcript from How to Create a Branded Search Strategy with AI SEO – Kalicube Knowledge Nuggets:
Jason Barnard: …now you have the last question, which is my favorite question is, How can AI SEO help with Branded Search Strategies? You have a minute.
Beatrice Gamba: Yes, I think that Knowledge Graphs play a very significant role in enhancing Branded Search results. The main point that comes to my mind is that Knowledge Graph can help getting the Knowledge Panel because it can help in displaying brand information.
And in that way, also some not only answers, but also I have some questions that I pose to myself like every time. How will this change? What will the Knowledge Panel become? This is really interesting point to touch base sometimes and then it can help you give Knowledge Graphs, can help bring in Knowledge Graphs, and AI can help bring a prominent placement in SERPs because that content that is sustained by structured data can get to occupy prominent position in SERP.
And the brand placement then ensures that the brand information is one of the first things that users see when searching for the brand. And again, both these aspects can be seen under a whole new light when we think of Generative Search Engines.
So as of now, we can see evidence of top ranking Knowledge Graph based websites in both the new Bing and the Google SG.
Jason Barnard: So brilliant. Wonderful answer. No and you focused on Knowledge Panels because you knew it would make me happier.
And I do appreciate…
“This Knowledge Nugget is taken from the Branded Search (and Beyond) Podcast with Jason Barnard.”
Official event page link: https://brandedsearchandbeyond.com/2023…
