Measuring Knowledge Panel Progress requires an understanding of how Google builds its fact base and adds these facts to a Knowledge Panel. 

Knowledge Panels grow progressively, but the progression isn’t linear. Why? A Knowledge Panel is a visible representation of Google’s understanding of the facts about a person (your entity). Google corroborates its facts about an entity using trusted sources on the internet and stores them in its Knowledge Graph or “master brain.” The facts are added to the Knowledge Graph and your Knowledge Panel when Google is confident it has verified a fact. 

Kalicube uses a china plate analogy when measuring Knowledge Panel Progress. People have information online that is inconsistent, like a broken plate. Outdated biographies, old addresses and phone numbers, and descriptions on social media platforms and online directories. Is your LinkedIn description different from your Facebook description?

The Google algorithms try to piece together the broken plate, but the algorithms are confused by inconsistencies, and verification and corroboration take longer. 

The Kalicube Process identifies the inconsistencies, provides clear steps to fix them, and gives entities an unbroken china plate the algorithms can use as a home base for facts.

Kalicube is able to get anyone a Knowledge Panel.  The question is how long it takes to build a complete and comprehensive Knowledge Panel. 

When Google gives you a Knowledge Panel, Google is telling you it is fully implementing your EEAT credibility signals. Experience, expertise, authority, and trustworthiness are EEAT credibility signals that boost your SEO performance across the board because Google knows, likes, and trusts you. A Knowledge Panel is your Google Stamp of Approval.  And that’s amazing for your business.

Knowledge Panel Levels

Building a Knowledge Panel is fun. The Kalicube Process measures Knowledge Panel Progress with 16 Levels. People quickly see their Knowledge Panel Level and the steps to the next Level. 

Pro Tip: A Level 3 Knowledge Panel may display elements from Level 7.  Why? The algorithms have verified pieces of the broken plate that complete Level 3 and include some Level 7 elements, but the algorithms haven’t verified the facts for Levels 4 – 7. Knowledge Panels that have reached a Level and display elements from other Levels are categorized as Level 3 + the number of elements from higher Levels. Level 3 +2, or Level 4 +1, for example.

The Kalicube Process uses the Levels to identify missing elements, attributes, and information so Knowledge Panel progress is as linear as possible.

Regular focus on the steps required to reach a new Level and earn a safe and stable Knowledge Panel within 12 months. Kalicube does 80% of the heavy lifting but relies on your help, too. 

Build all 16 Levels in full, and your entity has a Knowledge Panel that is information-rich, safe, stable, and embedded in Search Generative Experience results. Groovy!

The Kalicube Process has triggered thousands of Knowledge Panels. Kalicube Pro contains 3 billion data points and tracks over 50 million active Knowledge Panels, giving you a step-by-step action list to progress your Knowledge Panel fast.

16 Levels of a Knowledge Panel for a Person  

Level 1: kgmid

The Entity will be given a kgmid (Google Knowledge Graph ID). Google knows you exist. Woo Hoo!

Level 2: Knowledge Panel Name

This is the basic Level where a Knowledge Panel displays the name of an entity, which is your name.

Level 3: Knowledge Panel Photo

Level 3 includes all elements from Levels 1 and 2, plus a photo.

Level 4: Knowledge Panel Subtitle

Level 4 includes all elements up to Level 3 plus a subtitle under the entity’s name.

Level 5: Entity Home

The entity has an Entity Home. The Entity Home is a website page or website that Google recognizes as the authoritative source for factual information about a given entity (you). 

Level 6: Social Media Profile

Level 6 includes all elements up to Level 5 and adds a social media profile.

Level 7: More Social Media Profiles

Level 7 has all the elements up to Level 6 and 3 social media profiles.

Level 8: Google Knowledge Graph

The entity is added to the Google Knowledge Graph, which is Google’s “fact” or knowledge database – the Vault. You’re in Google’s master brain. Woo Hoo!

Level 9: Knowledge Panel Description

Level 9 includes all the elements up to Level 8, plus a description on the Knowledge Panel.

Level 10: Knowledge Panel Attribute

Level 10 Includes all the elements up to Level 9, and an attribute will be added. Attributes include date of birth, location, nationality, and education.  

Level 11: More Knowledge Panel Attributes

Level includes all the elements up to Level 10, and 3 attributes will be added. Attributes include spouse, education, founder status, and age for example. 

Level 12: People also search for

Includes all the elements up to Level 11, and a new element, “People Also Search For” is added. 

Level 13: Knowledge Panel Cards

Level 13 includes all the elements up to Level 12, and Knowledge Panel cards are triggered. Knowledge Panel Cards provide users with immediate fact-based answers to a search query in a visually appealing display.

Level 14: Filter Pills

Level 14 includes all the elements in Level 13, and a filter pill is triggered. A filter pill is Google’s user-filtered vertical Brand SERP results. See “overview” and “songs” below.

Level 15: More Filter Pills

Level 15 includes all the elements up to Level 14, and 3 filter pills are added.

Level 16: Google Search Generative Experience

Level 16 includes all the elements from Level 1 to Level 15, and a Google Search Generative Experience (SGE) result will trigger when people search your name.

Where is your entity in the Knowledge Panel Progress?

Where your entity is in the Knowledge Panel Progress is vital. A Knowledge Panel is your Google Stamp of Approval. Google is able to fully apply your expertise, experience, authoritativeness, and trustworthiness (EEAT credibility signals) to your entity because it does not doubt who you are.

 A Knowledge Panel is your online business card. People do business with businesses they know, like, and trust. An information-rich, visually appealing Knowledge Panel about your company is impressive, builds trust, and secures new business.

Taking action and actively educating Google about who you are ensures your entity is embedded in Google’s brain and is included in the AI SGE results. You are able to present your entity how you want to. Failing to act now means getting lost in the abyss of Internet darkness. 

The Kalicube Process is built on feeding the foundational search engine algorithms that determine the search results when a user performs a search. The Kalicube Process is not a shiny new tool that responds to changes in search. It’s a fundamental process that aims to entrench your brand at the core of the search engine’s understanding so that no matter how your information appears in search, it appears how you want it to – yesterday, today, and tomorrow.

The team at Kalicube does 80% of the work for you. All you do is the 20% that we’re unable to do. Get in touch today.

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