Building a Personal Brand Online With a Book (Scott Turman and Jason Barnard)
How to Build Authority and Improve Branded Search via Book Authorship – Kalicube Knowledge Nuggets
In this short video clip, Scott Turman explains how writing a book helps with Branded Search and how Branded Search ties in with writing a book. Scott highlights that Branded Search is crucial when it comes to building authority in the eyes of Google. Google views authors as authoritative figures, and a book boosts your online credibility, gives you a firm place in the digital landscape, and ensures that Google and your audience take you seriously in your field. Watch the video right to the end.
