Marketing Flywheels for Strategic Branded Search Enhancement – Kalicube Knowledge Nuggets
In this short video clip, Josh Ramsey explains how Marketing Flywheel helps with Branded Search and how Branded Search ties in with Marketing Flywheel. Josh highlights how a Marketing Flywheel provides a structured approach by addressing key priorities. These include building memorable associations with the brand, ensuring visibility, aligning with user intent and expanding reach to potential customers who may not yet be aware of the brand’s solutions. Watch the video right to the end.
What you’ll learn:
- 00:00 Josh Ramsey and Jason Barnard
- 00:12 How Can a Marketing Flywheel Help with Branded Search?
- 00:25 How Does a Marketing Flywheel Prioritize Branded Search Strategies?
- 00:31 What Role Does Building Memories Play in the Effectiveness of Branded Search Efforts?
- 00:50 How Does the Alignment of the Brand Name with Users’ Search Queries Affect Visibility and Accessibility?
- 01:00 How Does Branded Search Act as an Entry Point for Those Unaware of the Brand or Its Solution?
“This Knowledge Nugget is taken from the Branded Search (and Beyond) Podcast with Jason Barnard.” Official event page link: https://brandedsearchandbeyond.com/20…