SEO terms and tactics that are helpful to Brand SERPs
What does Credibility mean? Credibility is how trustworthy, reliable, and authoritative a source or content is. In the context of Google and search engine optimization (SEO), credibility is how believable…
To implement the Kalicube Process, we do five things. 1. Audit your Brand’s presence across the digital ecosystem using Kalicube Pro, our unique platform that collects business, Brand and industry…
What is The Kalicube Process? The Kalicube Process is a set of steps designed by Kalicube Pro to educate search engines about a business’s Brand. It is a strategy that…
What is Entitization in SEO? Entitization in SEO means Google’s Algorithms explicitly understand and recognize an entity as important. When Google recognizes your entity, it lists the entity in its…
What are Knowledge Sources in Entity SEO? Knowledge Sources generally refer to databases, websites, documents, or other resources that contain information about an entity (person, place, company, podcast, etc). In…
What is an Entity Subtitle? An Entity Subtitle, in the context of Google Knowledge Panels, is the word that appears below the entity name (thing, person, place, company). It is…
In this article you’ll learn more about the concept of Reinforcement Data, its importance for machine learning and its applications for online presence optimization and search engine results. What is…
Google Engineers use Corrective Data to teach the machine how to learn. This is called Machine Learning. In Google language, the machine is the combination of Google’s Algorithms. By teaching…
Originally published on SEMrush December 23, 2020 (Jason Barnard) What is SEO (Search Engine Optimization)? SEO is the art and science of convincing search engines, such as Google, Yahoo, and Bing…
What is the difference between “Search Engine,” “Bot,” and “Algorithm”? “Search Engine,” “Bots,” and “Algorithm” are often used interchangeably, but they have specific definitions and applications in search engines and…
In this article, you will learn how search engines like Google gather fragmented information about entities from various online sources and consolidate them into a cohesive whole, why it’s important…
What does “Doing a Disney” mean? “Doing a Disney” refers to a Brand SERP where a brand has complete control over all the blue links on the first page of…