First Party Websites: What You Need To Know
What is a First Party Website? A first-party website is a website that you own and control one hundred percent. Your own company website is a first-party website, and if…
SEO – Glossary and FAQ
SEO terms and tactics that are helpful to Brand SERPs
Knowledge Graph and Knowledge Panel in Google: Differentiated
What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is…
E-E-A-T (Double E-A-T) for Entity SEO: What You Need to Know
What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E-E-A-T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google looks at various signals to evaluate the credibility…
Search Engine Optimisation: What is it?
What is SEO (Search Engine Optimisation)? SEO stands for Search Engine Optimisation. Jason Barnard (The Brand SERP Guy) defines SEO as the art and science of convincing search engines, such…
SERP Features (Rich Elements): What You Need To Know
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or…
Google’s Knowledge Graph API: What You Need To Know
What Information Does Google’s Knowledge Graph API Return? Once Google has got an understanding of an entity (brand, person, podcast series, film, music group etc) and has added it to…
Google Map Pack in SEO: What You Need To Know
What is a Map Pack in SEO? Simple Definition of a Map Pack in SEO A Map Pack in Google SERP (Search Engine Results Page) appears in the middle or…
Entity Boxes in SEO: What You Need To Know
What are Entity Boxes in SEO? Simple Definition of Entity Boxes Entity Boxes in Google SERP (Search Engine Results Page), labelled as Related Searches, appear when a user searches for…
See Results About Boxes in SEO: What You Need To Know
What are See Results Boxes in SEO? Simple Definition of See Results About Box The See Results About Boxes in Google SERP (Search Engine Results Page) appear when a user…
People Also Search For Boxes in SEO: What You Need To Know
What Are People Also Search For Boxes in SEO? Simple Definition of People Also Search For Boxes The People Also Search For Box (PASF) in Google SERP (Search Engine Results…
Latest From in SEO: What You Need To Know
What are Latest From Boxes in SEO? Simple Definition of Latest From Boxes Latest From Boxes in Google SERPs (Search Engine Results Page) contain recent news and new articles related…
People Also Search For Text Box in SEO: What You Need To Know
What Are People Also Search For Text Boxes in SEO? Simple Definition of the People Also Search For Text Box The People Also Search For Text Box in Google SERP…