People Also Ask (PAA) in SEO: What You Need To Know
What are People Also Ask Boxes in SEO? Simple Definition of the People Also Ask Box The People Also Ask (PAA) Box is a question-and-answer box to help users uncover…
Twitter Boxes in SEO: What You Need To Know
What are Twitter Boxes in SEO? Simple Definition of a Twitter Box (SERP Feature) A Twitter Box is a carousel of snapshots of the most recent tweets from your brand’s…
Featured Snippets in SEO: What You Need To Know
What are Featured Snippets in SEO? Simple Definition of a Featured Snippet Featured Snippets in Google, also referred to as “direct answer” or “the answer box,” are short answers provided…
Image Boxes in SEO: What You Need To Know
What are Image Boxes (Image carousels) in SEO? Simple Definition of Image Boxes (Image Carousels) An Image Box is a carousel of snapshots of images that Google’s algorithms deem relevant…
Sitelinks in SEO: What You Need To Know
What are Sitelinks in SEO? Simple Definition of Sitelinks Sitelinks are the blue shortcut links that appear directly under an organic listing on Google. They are shortcuts that Google uses…
Video Boxes in SEO: What You Need To Know
What are Video Boxes (Video Carousels) in SEO? Simple Definition of Video Boxes Video Boxes are also called “video carousels” that contain thumbnails of multiple videos on a certain topic….
What is Entity Identity in SEO?
In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience…
Who is Your Brand SERP Important to?
Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card”: what your audience sees when they search your company online. But it…
The First Easy Win to Optimise on a Brand SERP
What is the First Easy Win to Optimise a Brand SERP? After the obvious candidate (your homepage), the first, easy “win” to work on are your “Rich Sitelinks”. Many people…
Best Social Platforms for a Successful Digital Marketing Strategy
What are the Best Social Platforms for a Successful Digital Marketing Strategy? Which social platforms rank best on branded queries gives an amazing insight into which platforms are most powerful…
Filter Pills on Knowledge Panels
What are Filter Pills on Knowledge Panels and Why are They Important? Google is now offering filtered results based on the information it is showing in Knowledge Panels.This is huge!…
Entity Maturity in SEO
Entity Maturity is a measurement of how well established an Entity is in Google’s algorithms and Knowledge Graph. It measures the level and accuracy of Google’s understanding, its confidence in…