Personal Branding: A Guide from Kalicube
What is Personal Branding? Personal branding is how a person markets and presents themself in the world, particularly in professional circles and across digital platforms. Your personal brand defines who…
Brand SERP, Knowledge Panels and BrandTech FAQ
How to Build a Robust Brand Identity Online When You Have a Common Name
Google is the primary information portal in the digital ecosystem. As its algorithms grow smarter, Google regularly updates Knowledge Panels to reflect its understanding of relationships between people and businesses…
Knowledge Sources in Entity SEO: What you need to Know
What are Knowledge Sources in Entity SEO? Knowledge Sources generally refer to databases, websites, documents, or other resources that contain information about an entity (person, place, company, podcast, etc). In…
Entity Subtitle on Google: What You Need To Know
What is an Entity Subtitle? An Entity Subtitle, in the context of Google Knowledge Panels, is the word that appears below the entity name (thing, person, place, company). It is…
The simplest way of finding the KGMID
What is a KGMID (Google Knowledge Graph ID)? A KGMID (Google Knowledge Graph ID) is a unique identifier for entities in Google’s Knowledge Graph. Each Knowledge Panel in the Google…
Reinforcement Data for Machine Learning on Google: What You Need To Know
In this article you’ll learn more about the concept of Reinforcement Data, its importance for machine learning and its applications for online presence optimization and search engine results. What is…
Corrective Data for Machine Learning on Google: What You Need To Know?
Google Engineers use Corrective Data to teach the machine how to learn. This is called Machine Learning. In Google language, the machine is the combination of Google’s Algorithms. By teaching…
What Is SEO? A beginner’s guide to Search Engine Optimization
Originally published on SEMrush December 23, 2020 (Jason Barnard) What is SEO (Search Engine Optimization)? SEO is the art and science of convincing search engines, such as Google, Yahoo, and Bing…
What is Google’s Search Generative Experience
Google’s Search Generative Experience (SGE) is a dynamic Knowledge Panel about a topic or Named Entity, such as a company or a person. SGE creates a dynamic Knowledge Panel using…
Engine, Bot, and Algorithm: What you need to Know
What is the difference between “Search Engine,” “Bot,” and “Algorithm”? “Search Engine,” “Bots,” and “Algorithm” are often used interchangeably, but they have specific definitions and applications in search engines and…
Entity Reconciliation in SEO: What You Need To Know
In this article, you will learn how search engines like Google gather fragmented information about entities from various online sources and consolidate them into a cohesive whole, why it’s important…
Why Invest in Brand Search?
Investing in brand search is essential because it enhances brand perception, increases visibility, and improves overall online presence. It plays a significant role in how potential and existing clients perceive…