Entity Corroboration Spring Clean: What You Need To Know

What is Entity Corroboration Spring Clean

What is Entity Corroboration “Spring Clean”?

Entity Corroboration occurs when search engine algorithms process the information about a specific entity and verify and confirm the information with several trusted, authoritative sources. 

Entity Corroboration “Spring Clean ” refers to the process performed by Kalicube Pro to optimize the entity information a brand presents online.

This involves checking and correcting authoritative references so they are consistent. This could include details in articles, profiles, and other trusted sources. It is a digital clean-up.

In the context of Google and SEO, an entity is any unique, distinguishable thing, concept, or idea that can be categorized and identified. Entities include people, places, businesses, and products for example.

Google’s algorithms cross-check the information businesses or individuals provide online to verify the information is consistent and factual. A digital clean-up ensures Google sees stable information about a business or brand across various sources online and grows its confidence in the trustworthiness of the brand.  When Google is confident about an entity, it is more likely to serve the brand in the search results and include the entity/brand/business in its Knowledge Graph (which is a repository of “facts” as Google sees them.)

Why is Entity Corroboration’s “Spring Clean” necessary? 

Entity Corroboration’s “Spring Clean” is necessary as it aids in maintaining the accuracy and consistency of information about a specific entity across the web and ensuring that Google can corroborate this information using its Key Authoritative Corroborative References. 

Inaccurate or outdated information can negatively impact how Google presents an entity.

If the information across different sources is inconsistent or incorrect, it confuses the algorithms. This reduces confidence and causes potential misrepresentation of the entity in its search results, Knowledge Panel, and other Google services. This could lead to confusion among users searching for the entity and damage the entity’s online reputation.

Maintaining accurate corroborative references is important because these are the sources that Google looks at to corroborate information about a specific entity.

Correct and reliable references allow Google to confidently present the right information about entities, enhancing their visibility and credibility online. Parity across these references signals to Google that the information is accurate, leading to consistent representation in search results and other Google services, ultimately enhancing user experience and trust.

What are Key Authoritative Corroborative References?

Key Authoritative Corroborative References are trusted, reputable sources that Google uses to validate or corroborate the information about a specific entity. These references can be official websites, recognized databases, reputable news outlets, social media profiles, public records, or other credible sources of information that provide details about the entity.

These sources are considered “key” and “authoritative” because they are considered reliable and definitive by Google’s algorithms. They are widely recognized for their credibility and accuracy, and therefore, Google uses them as a benchmark to verify the information it has about an entity.

Google doesn’t publicly disclose its list of trusted sources for entity corroboration, but Google gives some resources high levels of trust based on their standards, relevance, and reputation. Here are some of them:

  1. Wikipedia and Wikidata: These are known to be heavily favored by Google for the Knowledge Graph “facts”. 
  2. IMDb and Rotten Tomatoes: These are trusted sources of information about movies, actors, and the entertainment industry.
  3. Law.com, CrunchBase, and Chambers: These can provide trusted information on law firms, startups, and businesses.
  4. Official Government Profiles: Google may also trust these.

Kalicube Pro has identified hundreds of industry-specific authoritative sources that Google uses to corroborate entity information.

Why does Google use Key Authoritative Corroborative References?

Google uses these references to confirm and validate the claims made about an entity. The repetition of the same facts across multiple authoritative corroborative references builds up Google’s confidence in the authenticity and accuracy of the information.

When a person, brand, or organization is consistently described in a certain way across numerous key authoritative corroborative references the algorithms determine that information to be accurate and reflective of the entity’s real-world identity.

The more consistent and accurate the information is across these references, the more likely it is that Google will reflect this information in services such as Google Search, Google’s Knowledge Panel, and Google Maps.

Google also looks for corroboration across multiple sources. A significant portion of Google’s algorithm relies on linking between websites and considers authorities that link to each other as more reliable.

It’s important to note that the credibility of a source isn’t determined solely by its popularity, but also by its relevance and authority on a given topic.

How do you perform an Entity Corroboration “Spring Clean”? 

To perform an entity corroboration spring clean, follow the steps below.

  1. Identification: This initial step involves identifying critical authoritative corroborative references that Google uses to validate or corroborate information about a specific entity. Tools like Kalicube Pro can help generate a prioritized list of these references based on their importance to Google.
  1. Review: The identified references are then reviewed for accuracy and consistency. This involves comparing the information in these references against the most accurate and up-to-date information about the entity.
  1. Correction: Once the review is complete, make the necessary corrections for consistency. Kalicube Pro directly corrects as many references as possible during this “spring clean”.
  1. Reporting: For any references that Kalicube Pro can’t directly correct, a list is provided to the client, detailing which web pages need updating and what changes need to be made.
  1. Client Involvement: The client is then tasked with making the recommended changes. Their speed and efficiency can greatly affect the timeline of the “Spring Clean”.
  1. Ongoing Management: After the initial corrections, ongoing management is crucial. The references must be consistently monitored and updated to ensure Google always has the most accurate and current information about the entity.

What is the role of our client in the “Spring Clean” process?

The role of our client in the “Spring Clean” process is crucial. 

Kalicube Pro will update as many references as it can. In many cases, only the client can make the changes. 

A client’s actions can dramatically speed up the process. In particular, responsiveness and swift action in updating the information on these sources can lead to a much quicker result. Without active work from the client, the process can still work, but it might take longer – often six months or more. So, for a faster, more efficient process, client participation is key.

How long does a typical “Spring Clean” process take, and what factors affect this timeline?

The typical “Spring Clean” process tends to vary depending on certain factors like how busy the company is, or how high it is on the priority list. It can take a month or up to six months or even longer if the client isn’t proactive.

When the client quickly updates their information on the identified key sources (that the Kalicube team can’t correct) and applies the changes provided in the detailed list given by the Kalicube team, they can significantly speed up the process. This active participation can reduce the timeline significantly.

The longer it takes, the longer Google’s algorithms are confused. The longer the algorithms are confused about an entity, the longer it takes to build confidence. 

Hence, the responsiveness and efficiency of the clients play a vital role in the timeline of the “Spring Clean” process.

What are the outcomes or benefits of a successful “Spring Clean”?

A successful “Spring Clean” process has several benefits.

  1. Improved Google Understanding: Google’s understanding of your entity is clarified and enriched. This is essential to triggering or correcting a Knowledge Panel on Google, which presents concise, authoritative information about your entity on Google’s search results page.
  2. Better SEO Presence: The process improves your Search Engine Optimization (SEO) by updating and correcting authoritative references about your entity, collectively impacting how Google perceives you and how high you rank in search results.
  3. Enhanced Online Reputation: Updating references and sources with accurate, positive, and up-to-date information can drastically improve the online reputation of your entity.
  4. Increased E-E-A-T Signals: The “Spring Clean” process can enhance Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) signals. Google uses these signals to assess the quality of your entity, which influences ranking on SERPs.
  5. Readiness for Future Updates: Timely updated and clean information prepares you better for future updates, changes, or shifts in Google’s algorithm.

How can tools like Kalicube Pro aid the “Spring Clean” process?

Kalicube Pro is crucial in implementing the “Spring Clean” process effectively. This sophisticated platform offers extensive analysis by amalgamating data from Google’s Knowledge Graph and search engine results to accurately evaluate a brand’s position. 

Kalicube Pro provides continuous tracking, updates, and reports about a brand’s digital ecosystem and Knowledge Panel, assisting in evaluating the “Spring Clean” process. Kalicube Pro also offers Schema Markup optimized for Cornerstone Entities, enhancing Google’s understanding of an entity. Furthermore, Kalicube Pro provides expert support and education through its dedicated team and Kalicube Academy, equipping users with the necessary knowledge for a more effective “Spring Clean” process.

What happens if the “Spring Clean” process is not done, or is not done correctly?

Incorrect Knowledge Panel: The Knowledge Panel in Google search relies on correct and corroborated entity information. If the “Spring Clean” process isn’t carried out properly, it could lead to incorrect or partial information being displayed in your Knowledge Panel.

Lower SEO Ranking: Search engines like Google favor websites that provide accurate and consistent information. If your entity information is inaccurate or inconsistent across different platforms, it can negatively affect your ranking in the search results.

Misunderstanding by Google: Google uses corroborated information to form its understanding of an entity. Inaccurate or uncorroborated information can lead to Google developing a skewed or incomplete understanding of your entity, which may affect how your entity appears across various Google services.

Damage to Online Reputation: Incorrect or uncorroborated information can lead to misunderstandings about your entity among your audience, leading to potential reputational damage.

Old or Outdated Information: Without a regular “Spring Clean,” some information about your entity could become outdated and not reflect the current status or image you want to project, leading to misinformed visitors or customers.

How does Entity Corroboration “Spring Clean” Fit Into Brand SERP Optimization and Knowledge Panel Management?

Entity Corroboration plays an essential role in Brand SERP optimization and Knowledge Panel management. This involves creating a high-quality description of an entity on its main digital platform, or “Entity Home“, and replicating or adjusting this description across all additional sources. 

The aim is to achieve online consistency for the entity. Relevant links and schema markups highlight corroborative sources, allowing search engines like Google to gather accurate and cohesive information, resulting in a unified portrayal of the entity. This process not only ensures accuracy and consistency across online platforms, and, when well maintained, can also spark Google’s Knowledge Panel, improving the entity’s digital presence. 

After the initial clean-up, continuous digital public relations maintains this consistency through regular updates, refining Google’s understanding of the entity. Such a corroboration strategy is an essential first step to effectively managing the online portrayal and perception of a brand or entity.

Are you ready to create a unified and consistent online image with Entity Corroboration?  Don’t leave your digital presence to chance!

Contact us at Kalicube today to start optimizing your Brand SERPs and managing your Knowledge Panels effectively.

Bernadeth

Copywriting and Promotions. Joined Kalicube in December 2022

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