A Local Business Knowledge Panel is a feature that provides key information about your local business directly in Google’s search results. Google generates a Local Business Knowledge Panel and includes…
What is a Branded Query? A branded query is any search engine query that includes the name of your brand, product, or service. These queries help people find information specifically…
Establishing a prominent online presence requires more than a strong brand—it demands authority and trust. One of the most effective ways to achieve this is through Google Knowledge Panels, which…
In today’s digital landscape, visibility is everything. Unfortunately, simply having a website isn’t enough. In this article you will learn what Search Engine Marketing (SEM) is all about and its…
When you search for a name on Google, you might expect to see a concise box of information known as the Knowledge Panel pop up alongside the search results. This…
What is the Brand SERP Tipping Point? The Brand SERP Tipping Point is the moment when Google’s presentation of an entity accurately represents the brand message when people google the…
Google is replacing Wikipedia as its knowledge reference for Knowledge Panels because its fact repository, or Knowledge Vault, has outgrown Wikipedia. Wikipedia has been the primary source for Google fact-checking…
What is Google’s “Things to Know” Feature? Google’s “Things to Know” feature is an expandable list of questions and subtopics related to a search query that helps users explore a…
The subtitle “Writer” replaced “SEO” in Google Knowledge Panels for SEO professionals in September 2023. Google made very few exceptions to the change from SEO to Writer as it rolled…
A Focus Entity in SEO or search engine optimization is a specific topic, person, or company the search engines associate with a brand online. Entities are objects, people, places, and…
What is Google’s Knowledge Graph? Google’s Knowledge Graph is Google’s machine-readable encyclopedia that stores the “facts” the search engine understands about the world. Google’s algorithms collect and verify facts from…
What is Google’s Knowledge Graph? Google’s Knowledge Graph is a machine-readable encyclopedia of facts Google understands about the world. Google has multiple knowledge graphs, including Google Maps, Google Books, Google…
