Getting a Knowledge Panel on Google is not limited to famous music groups like BTS or The Beatles. Google has no concept of notability, it is simply trying to understand. It is up to you to provide the facts about the music group, and build Google’s confidence in its understanding.
Important: Once Google has the facts and is confident in those facts, you will get a Knowledge Panel.
Before starting on the 3 step Kalicube Process for a Knowledge Panel for a music group, it is helpful to understand the problem Google faces and what it is is trying to do. Google is looking at fragmented, often contradictory information about the music group that it has collected from around the web. It is trying to piece it together to understand. It is a little like Google is trying to piece together a broken china plate. Google calls this “reconciliation”.
Important: the timeframe for this once you have fully completed all three steps below is 3 weeks to 3 months.
When you follow the Kalicube Process for a Knowledge Panel, Google will understand, be confident in that understanding and you will get a Knowledge Panel with Photos, a description and detailed information just like the famous South Korean boy band BTS (Bangtan Boys).
Important: you don’t need to pay an agency. It is a lot of work, but you can get a FREE Google Knowledge Panel DIY. Read on!
Simple Process to Get a Knowledge Panel for a Music Group on Google or Bing
1. Identify the Entity Home for the Music Group
Google is looking for an authoritative source to use as the reference point for the facts about the music group. We call this the Entity Home.
Generally, Google will choose an Entity Home that contains the best defragmented explanation of the facts about the music group – the china plate in one single piece in our analogy. Google is looking for a complete version of the facts about the company (china plate in one correctly assembled piece) to which it can compare the facts it has (the china plate it has built from the pieces).
As you can imagine, the best case scenario is that you provide that authoritative reference point and that baseline version of the facts (china plate in one correctly assembled piece).
Step one is therefore to choose an Entity Home and provide a simple, clear statement of the facts about the music group – the china plate to which Google can compare the information it collects from around the web.
Steps 2 and 3 will both ensure Google accepts your choice and build its confidence in the facts you provided. That confidence in understanding is what gets you the Knowledge Panel.
– The about page or homepage on the official site for the music group.
– An active social profile (Twitter, Instagram and Facebook are good candidates).
– A music site (Deezer, MusicBrainz, Discogs).
2. Corroborate and Confirm About the Music Group
You need to ensure that relevant, authoritative sources confirm the facts you are providing to Google on your Entity Home. Google thrives on repetition when it comes to Knowledge Panels since repetition builds up confidence.
So you need to go to every profile page and article about the music group and fact-correct them to ensure the information they contain confirms with the information you provided on the Entity Home.
As a rule of thumb, you need an average of 20 consistent corroborative sources. The exact number depends on the authority of those sources. With a Wikipedia or Wikidata page, you may only need half a dozen (or less). Without either of those, 30 relevant and authoritative sources usually does the trick, even for non-notable music group.
3. Create an Infinite Self-Confirming Loop of Corroboration for the Music Group
Ideally, every corroborative source you corrected in step 2 should link back to the Entity Home. This ensures Google accepts your decision about which webpage it uses as the authoritative reference for facts about the music group. It also creates an infinite loop of confirmation that educates Google.
As a human, repetition can get annoying. For a machine trying to understand the world, repetition is the one thing it craves.
If every profile and article about the music group reiterates some or all of the facts you lay out on the Entity Home, and they all link back to that Entity Home, you will have created the perfect infinite self-confirming loop of corroboration.
Important: if these three-steps are done well, Google will gain a clear understanding about the music group and build its confidence in that understanding. As a result, a Knowledge Panel will appear when a user googles the music group’s name.
Do you want to build your Knowledge Panel using The Kalicube Process?
Free DIY option: download our free Knowledge Panel checklist, where Knowledge Panel expert Jason Barnard reveals how we use the Kalicube Process to trigger and manage Knowledge Panels for our clients.