How Can Kalicube Help You Stand Out Both in Google and AI? (Scott Duffy)

How Can Kalicube Help You Stand Out Both in Google and AI? – Kalicube Knowledge Nuggets
In this video, Scott Duffy shares with Jason Barnard live on YouTube how he struggled with competition from others with the same name online, especially an SEO expert, until he worked with Kalicube. By optimizing his Google Knowledge Panel, he improved his visibility and brand perception, appearing at the top of search results. He also discusses how training the Knowledge Panel impacts AI models, helping shape how platforms like ChatGPT recognize and present his expertise in AI. Watch the video until the end.
What you’ll learn:
00:00 Jason Barnard and Scott Duffy
00:01 What Challenges You Will Face When Establishing Your Online Presence?
00:31 How Will You Ensure Search Engines Recognize You as the Top Result?
01:26 How Can You Optimize Your Online Presence to Reflect Your Expertise in a Specific Field?
02:07 How Can You Influence AI Models to Accurately Represent Your Personal Brand and Expertise?
Rank on ChatGPT and AI Search Results: Get AI talking about your Business and Brand
https://kalicube.com/rank-on-chatgpt-and-ai-service/
Transcript from How Can Kalicube Help You Stand Out Both in Google and AI? – Kalicube Knowledge Nuggets
Scott Duffy: What I’ve learned over time is that when someone is introduced to you, they’re giving your name, and they’re told that they should use you. You’re the person to see in your particular area of expertise. The first thing that they do is go onto Google and do a search. The problem that I had was
that about 25,000 other people named Scott Duffy. One of those, Scott Duffys, is somebody whose
core competency is he teaches SEO. So, how do you compete against that, and how do you train Google to know that you are the Scott Duffy that should come out on top of the results? So that was the problem
that I experienced.
I actually reached out to a friend and I said, “Here’s my problem.” I defined it. And I said, what is the solution? And what he shared with me is, I believe, a podcast that he had seen recently; I was someone named Rand Fishkin, who I know who I’ve interviewed in the past, and Rand talking about Jason and Kalicube as the number one people in the world that solved this specific problem. And so I reached out
and that’s how we got started. And I have to tell you the result actually, like it absolutely changed the way
my brand was perceived in the marketplace. So now when somebody does a search for Scott Duffy,
what happens is I come up at the top, there’s a Knowledge Panel and again, He goes, and even taking this step further, my core competency is in and around AI.
So I teach businesses all over the world every single day how to implement AI into their company. And so the question I’ve always asked is how do you train the AI to know if somebody asked to ChatGPT, or Claude
or Gemini or Perplexity, who is Scott Duffy? And what does Scott Duffy do? Questions like that. How do you get the AI to tell your narrative? And what I’ve learned is by training the Google Knowledge Panel, it has a major impact on how these models are trained and the results that you get. So I kind of came in for one thing. And what I realized is because we did the work right, it’s impacting the next thing, which is AI.