What Is the Key to Controlling How Machines Represent Your Brand? (Mastering Tech Growth)
What Is the Key to Controlling How Machines Represent Your Brand? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard explains how the Kalicube Process helps you control your online presence by ensuring machines like Google and ChatGPT understand, trust, and represent your brand accurately. It packages your existing brand narrative for optimal visibility without redefining it. Gain influence and control with Kalicube! Watch the video until the end.
What you’ll learn:
00:00 Mike Sirius and Jason Barnard
00:01 What Does the Kalicube Process Do?
00:28 How Does Kalicube Package Your Brand for Machines?
00:54 What Do Understandability, Credibility, and Deliverability Mean?
“This Knowledge Nugget is taken from Mastering Tech Growth Podcast with Mike Sirius.” https://www.youtube.com/live/TpX8gfb-0aE
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from What Is the Key to Controlling How Machines Represent Your Brand? – Kalicube Knowledge Nuggets
Jason Barnard: All we are doing at Kalicube and all our techniques do we call it the Kalicube process. What we are doing is taking your personal brand, your brand narrative, and we’re communicating it to the machine so that they can represent you the way you want to be represented. So we don’t help you create
your personal brand in the sense that we won’t define who you are, we won’t help you with the photos,
we won’t help you with, what you are saying to your audience when you are out there communicating with them, what we will do is help you to package all of that work you’re doing so that the machines, including Google and ChatGPT, and all the machines to come understand what it is you’re communicating, understand how you want your brand narrative to be represented and then represent it the way that you choose. It gives you control.
And our process is based on Understandability, Credibility, and Deliverability. Understandability, does the machine understand who you are, what you do with audience you serve. Credibility, does it believe you
to be best in market for your particular audience? Deliverability, have you given it the content it needs
to be able to communicate effectively with a subset of its users to your audience, and if you look at Understandability, Credibility, and Deliverability from your perspective, that’s control, influence, and visibility. That’s what you want. So what we can do is take what exists. Package it for the machines so that you control your influential and you get visibility because they understand that you are a credible solution
and they have the content that they can deliver to their users.
