How to Become Ridiculously Easy to Do Business With (David Avrin and Jason Barnard)


What Distinguishes Being Preferable from Being Competent in Business? – Kalicube Knowledge Nuggets

In this short video clip, David Avrin explains how making it easy for other people to do business with a brand, helps with Branded Search. David gives great tidbits on how to make a business easily visible, understandable and appealing. He emphasizes that a business that is not only competent but also a preferred choice, sparks positive conversations and online reviews. Watch the video right to the end.

What you’ll learn

  • 00:00 David Avrin and Jason Barnard
  • 00:02 How Does Making It Easy for Other People to Do Business with You, Help with Branded Search?
  • 00:28 What Makes a Business Preferable Rather than Just Competent?
  • 00:47 Why Do Customers Tend to Leave Reviews More Often When the Experience is Exceptional?
  • 00:55 How Does Positive Feedback Impact Online Exposure in the Right Way?

“This Knowledge Nugget is taken from the Branded Search (and Beyond) Podcast with Jason Barnard.” Official event page link:…

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