How to Play and Win the “Google Game” by Jason Barnard
The Knowledge Panel and GMB – Antagonists or BFF’s? September 2, 2021
Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this episode, Jason talks about how to become a friend of Google and be able to take advantage and play the “Google game”.
00:00 Jason Barnard
00:14 The Google algorithm
00:47 Google and its users
00:52 The “Google game”