The Power of Entity Modeling – Kalicube Knowledge Nuggets
In this short video clip with Jason Barnard, Jarno van Driel explains how Entity Modeling helps with Branded Search. Jarno provides comprehensive insights into the importance of Entity Modeling for developing your brand’s narrative. By designing your story and taking control of the message you present to the world, you can leverage content optimization, structured data, and effective information management to stay ahead in the game. Watch the video right to the end.
- 00:00 Jason asks questions
- 00:19 Keep control of your story
- 00:39 Stay on top of all the new developments
Transcript from The Power of Entity Modeling – Kalicube Knowledge Nuggets
Jason Barnard: But now to end the episode which has been hugely interesting as I knew it would be, How does Entity Modeling help with Branded Search? You’ve got a minute.
Jarno van Driel: How does Entity Modeling help with Branded Search? “If you start designing your story, you keep control of your story and you want to be in control of the message you are presenting to the rest of the world”.
Content optimization combined with structured data, combined with managing the information out there about your business, about you as a person, about your organization and the services you provide, you actually have a chance to stay on top of all the new developments, and you actually have a chance to stay in control of your Knowledge Panel as opposed to being surprised that it contains false information and it’s earning your rankings or your business revenue.
Jason Barnard: Brilliant, so eloquent. I wouldn’t have expected anything less from you, Jarno. Thank you very much.
“This Knowledge Nugget is taken from the Branded Search (and Beyond) Podcast with Jason Barnard.”
Official event page link: https://brandedsearchandbeyond.com/20…