Understanding How Google Discover Links To Your Brand SERPs
How is Google Discover Linked to Brand SERPs Google Discover is linked to Brand SERPs in that it pushes content from Entities that are recognized as authoritative and that Google…
Brand SERP, Knowledge Panels and BrandTech FAQ
Incorporating Insights in Your Branding Campaigns
Ever wonder why certain brands seem to stick in your mind long after you’ve seen an ad or visited their website? It’s not just catchy slogans or flashy visuals –…
What is a Local Business Knowledge Panel in SEO?
A Local Business Knowledge Panel is a feature that provides key information about your local business directly in Google’s search results. Google generates a Local Business Knowledge Panel and includes…
Branded Query in SEO: What You Need To Know
What is a Branded Query? A branded query is any search engine query that includes the name of your brand, product, or service. These queries help people find information specifically…
Knowledge Panels for Brand Authority
Establishing a prominent online presence requires more than a strong brand—it demands authority and trust. One of the most effective ways to achieve this is through Google Knowledge Panels, which…
Search Engine Marketing: What You Need to Know
In today’s digital landscape, visibility is everything. Unfortunately, simply having a website isn’t enough. In this article you will learn what Search Engine Marketing (SEM) is all about and its…
Why Does a Knowledge Panel Fail to Show Up When Searching for a Name on Google?
When you search for a name on Google, you might expect to see a concise box of information known as the Knowledge Panel pop up alongside the search results. This…
Brand SERP Tipping Point: What You Need To Know
What is the Brand SERP Tipping Point? The Brand SERP Tipping Point is the moment when Google’s presentation of an entity accurately represents the brand message when people google the…
Google is Replacing Wikipedia as Go-To Trusted Source
Google is replacing Wikipedia as its knowledge reference for Knowledge Panels because its fact repository, or Knowledge Vault, has outgrown Wikipedia. Wikipedia has been the primary source for Google fact-checking…
“Things To Know” in SEO: What You Need to Know
What is Google’s “Things to Know” Feature? Google’s “Things to Know” feature is an expandable list of questions and subtopics related to a search query that helps users explore a…
Google Knowledge Panel: Why Is My Subtitle Writer Instead of SEO?
The subtitle “Writer” replaced “SEO” in Google Knowledge Panels for SEO professionals in September 2023. Google made very few exceptions to the change from SEO to Writer as it rolled…
Focus Entity in SEO: What You Need To Know
A Focus Entity in SEO or search engine optimization is a specific topic, person, or company the search engines associate with a brand online. Entities are objects, people, places, and…