The Kalicube Process has Solved Digital Marketing

What is the Kalicube Process?

The Kalicube Process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem. The Process is simple, straightforward, and grounded in brand, marketing, and search engine optimization (and it is future-proof SEO: The Kalicube Process optimizes for Google’s AI Overviews and Bing ChatGPT right out of the box). 

The Kalicube Process focuses on understanding, credibility, and deliverability for your audience and the BigTech algorithms so you can get more clients and achieve your business goals. The specific marketing strategies that work are unique to each business. You know that. And so do we. That fact is the foundation of The Kalicube Process.

You can implement The Kalicube Process on a Do It Yourself basis by using the search results for your brand name (Brand SERP) and your competitors’ brand names to create, implement, and measure the results of your strategy. The DIY method is effective, although time-consuming and prone to human bias and errors. It is a great starting point, but it lacks the data in Kalicube Pro and the expertise of the Kalicube Pro team. To get started yourself, follow the steps in the DIY Personal Brand Guide or the DIY Corporate Brand Guide.  For deeper instruction, buy the Brand SERP Book by Jason Barnard.

The Done With You Kalicube Process utilizes over 2 billion data points our proprietary software, Kalicube Pro, has been collecting from Google and around the web since 2015. Kalicube Pro allows brands to leverage industry and niche-specific data and proven digital marketing SOPs designed for their brand to dominate brand search results quickly. There is no guesswork, no wasting time and money, and you get support from a team of experts. The Kalicube Process managed by the Kalicube Pro Team is agile and can adjust to changes in your industry and search landscape at the drop of a hat. Kalicube Pro tracks AI brand results in the major AI assistive engines and interfaces such as ChatGPT, Perplexity, and Gemini, too. Kalicube is the only company in the world with the knowledge, experience, and data to actually achieve control over how search and AI interfaces understand and represent brands.

You get a data-driven strategy and standard operating procedures for every strategy, and we roll out the plan in a timeframe that suits your business priorities. Not only are your marketing efforts laser-focused, and your team is upskilled, but your business can survive staff changes, and the digital strategy becomes engrained in everything you do.

How The Kalicube Process Works

Google knows more about your brand, company, and audience than anyone (even you). The search results for your brand name provide a complete analysis of your digital ecosystem, the most accurate evaluation of your reputation, and the most insightful critique of the good and not-so-good in your digital marketing strategy. The Done With You Kalicube Process allows you to analyze your competitor’s brand SERP for commonalities and your own Brand SERP to identify imperfections, missing elements, and irrelevant content based on your current strategy and industry knowledge.

The KPIs for The Kalicube Process are the search results for your brand name.

The Kalicube Process leverages branding, marketing, and SEO

Branding: Communicate Your Brand Message Through the Content.

Communicate a consistent, solid, clear brand message and brand image everywhere your brand appears on and offline. Your audience determines which online platforms you use for your brand message. They include YouTube, FaceBook, (X) Twitter, TikTok, Medium, Soundcloud, LinkedIn, a news/media site, or even your website. 

Marketing: Create Content That Solves a Problem for Your Audience.

Ensure the content solves a real problem or answers a relevant question for your target audience. Provide content that aligns with your marketing funnel. Offer your readers a “next step” with additional content to keep them in your funnel.

Create the content in an appropriate format, publish it on platforms where your audience naturally gathers and consumes content, and promote it within that platform.

SEO: Package Your Message for Google.

When you publish content on a second or third-party website, republish the content on your site. Whether you repurpose, post only a part of it, or republish it as-is depends on the content, its place in the acquisition funnel, and the original publishing platform.

Package all content on your website (and on second and third-party sites, where possible) to make it attractive to Google using traditional SEO techniques. Take the content you know is helpful and valuable to your audience, and make it simple for Google to find, understand, and use when its users are looking for solutions on Google Search.

Package all content on your website (and on second and third-party sites, where possible) to make it attractive to Google using traditional SEO techniques. Take the content you know is helpful and valuable to your audience, and make it simple for Google to find, understand, and use when its users are looking for solutions on Google Search.

Pro Tip: The Good News? You Can Keep the SEO Simple.

Luckily, for 99% of marketers and brand managers, the geeky stuff is unnecessary to implement The Kalicube Process successfully.

Pro Tip: The Kalicube Process leverages the search results for your name to help you build a bespoke digital marketing strategy. The search results provide powerful Google insights about your competition, audience, and what Google and the AI assistive engines want to see. 

Your work to optimize the results for your brand name improves your communication with your audience, moves you closer to your audience (wherever they are online), and brings relevant people into your acquisition funnel.

The Kalicube Process allows corporate and personal brands to leverage this simple set of pillars while using the brand search results to assess results and identify priorities.

Pro Tip: Understanding means communicating who you are, what you offer, and to whom. Credibility means demonstrating you are the most credible solution for your audience. Deliverability means creating valuable content in audience-relevant formats that search engines can easily access.

The Three Steps to Kalicube Process Success

1. You ‘ask Google’ by analyzing the search results for your brand and the competition. Then, audit your brand’s digital ecosystem and the market completely.
2. Leverage the commonalities with your competitors and the analysis of your own Brand SERP. Based on your current strategy and industry knowledge, you can identify and fix inconsistencies, find missing elements, add them, and remove irrelevant content. The process educates Google and the algorithms and builds credibility for your brand. When you package your marketing efforts on your entity home (more below), you’re packaging your marketing efforts so that the search engines understand and digest them and can deliver them to your target audience.
3. Map your customer journey and create high-quality content that gives your ideal customers the solution to their problems. Package it for the relevant platforms in the way your consumers want to digest it, and ensure that the content is on your website, easily accessible for the engines to serve to your customers when they are researching and searching online. 

Pro Tip: Search engines use fragmented information they find online and will display an unclear representation of your brand in the results UNLESS you are actively optimizing and educating the Search Engine Algorithms.

With The Kalicube Process, Your Brand is the Focus

The Kalicube Process starts with a complete digital landscape analysis for your brand and market to evaluate the current situation. It then identifies the flawless bespoke strategy that works for your audience and Google using the branded search results for you and your competitors. 

Once you establish your brand’s position, you create a digital action plan to develop your brand as the dominant authority in your niche. 

The Done With You Kalicube Process leverages your Brand SERP (and our 2 billion data points) to build a bespoke strategy. The Kalicube Process works because we understand the competition, the audience, and Google. We have over 50 possible strategies. Not all apply to you: your business priorities and resources are unique. We choose the most relevant strategies and prioritize them according to your current position, market, audience, and commercial goals. The result is an effective, efficient, and profitable marketing strategy.

Your Brand is your most important asset

Your brand is the collective impression your business leaves with your audience. It’s your values, your message, and your actions. Your brand sets you apart from the competition and allows your business to build connections and trust. Your brand is what people say about your business when you’re not in the room. It’s your reputation and credibility. 

The Kalicube Process positions your brand as trusted and credible with your audience and the Search Engine Algorithms by optimizing your complete digital ecosystem (your social media, your online reviews, your podcasts, your articles, and so on). So, whenever a potential consumer encounters your brand online (including Google and other AI assistive engines like ChatGPT), the message they see is clear, consistent, and appealing. 

Brands cannot dominate the search and AI results without optimizing their entire digital ecosystem and digital marketing strategies, which is why The Kalicube Process is so effective as a complete digital marketing strategy with SEO baked in.

The Kalicube Process has solved digital marketing for brands.

According to Google, 51% of purchasers research online before purchasing. Brand Rated found 95% of consumers read online reviews before buying. 

40% of searches include a brand name. Are you leveraging yours?

Why Does The Kalicube Process Work

The Kalicube Process identifies the right places to build your brand presence in the digital landscape. The right places are where your audience, your competition and BigTech algorithms are standing and expect you to be. You’re always where your audience is looking for solutions to their problems online, and the algorithms are joining the dots of understanding. They’re confident they can recommend you as the recommended provider for your target audience. You identify where you should be standing by auditing your competition (and the competitors you aspire to emulate) to see where they hang out and the results they get for their brand name and start building your digital presence in the same places.

Goal Number One is a Knowledge Panel

The first goal of any digital marketing strategy is a Knowledge Panel. A knowledge panel is the box on the right-hand side of the search results for your brand name. It is different from your Google Business Profile (which is a free listing). A Knowledge Panel is Google’s visual representation of the facts it understands about your brand – and has stored against your KGMID (unique identifier) in its Knowledge Graph (or brain). It’s a machine-readable encyclopedia of the facts about the world. If your brand doesn’t have a KGMID, Google doesn’t know you exist. And if Google doesn’t know you exist, your digital marketing strategy will fail. 

Your corporate Knowledge Panel shows you’re a leader in the niche. The AI interfaces introduce potential customers to your brand, and because you’re everywhere they’re looking – they can’t help but see you as a preferred solution. 

You lay the foundations for your Knowledge Panel in the Understanding Phase. The Credibility phase augments the features in the Knowledge Panel because the algorithms build confidence about your brand and start introducing you into the conversation they are having with their users in the AI search features like AI Overview and CoPilot. Creating content that addresses every question your potential customers have at every stage of the buying process and presenting them in the places they hang out online completes the picture with a rich, positive set of results on the left-hand side of the search results. Those questions and answers give AI Overview and CoPilot an easy way to lead your target audience through your buying funnel and, ultimately, to your website. 

Your Brand SERP is Your Business Card, Guide, and Key Performance Indicator for The Kalicube Process

When a user searches your brand name, your Brand SERP tells your story how you want it to be told. Why? The search engines trust you. Once your digital footprint is consistent, trustworthy, and authoritative, you control your brand narrative. And there’s no need to fear the machine.

Your Brand SERP is your online business card. An impressive Brand SERP is perfect for your audience, which will get a great impression of your brand at a pivotal moment in their client journey. 

Your Brand SERP is also a measuring stick that allows you to identify weaknesses and strengths of your digital strategy and prioritize your actions.

Your Brand SERP is a KPI you can use to demonstrate your progress and successes.

Pro Tip: Your Brand SERP reflects the authority and credibility you have established over the years.

When we talk about “Brand” at Kalicube, we refer to Entities: People, companies, products, software applications, services, podcasts, books, concepts, and topics. We specialize in companies and people.

What are the benefits of the Kalicube Process?

Pro Tip: At Kalicube, we grew revenues sixfold in four years after implementing the Kalicube Process for our business. Read our case study below.

The Kalicube Process allows brands to implement the most effective possible digital marketing strategy for their specific situation… and bake in SEO every step of the way. You optimize your Brand SERP and digital presence in tandem… and dominate your niche.

A list of the benefits of the Kalicube Process for your brand is below.

1. A Brand-Aware Homepage.
2. A Meaningful Website Structure that is User and Google Friendly.
3. Improved Website UX on Key User-Centric Pages.
4. An Engaging and Effective Social Media Strategy.
5. An Engaging and Effective Video Strategy.
6. A FAQ Strategy That Serves Clients, Prospects, and  SEO.
7. A Meaningful Customer Voice Strategy. 
8. A Highly Focused Topically Relevant Content Strategy.
9. A Public Relations/Outreach Strategy.
10. A Knowledge Panel on Your Brand SERP.
11. Pride of place in Generative AI.
12. An SEO strategy that keeps on giving.

The Kalicube Process solves digital marketing for brands. It aligns your marketing efforts and ensures you’re standing where your customers are researching solutions to their problems. You present their next steps, and they want to do business with you. Google understands who you are, so when they Google your name to check you out, your brand results display your business in the best possible light. 

Implementing The Kalicube Process Starts with One Small Step.

The Kalicube Process starts with an unbiased, unforgiving analysis of your Brand SERP. If you’re ready to hear the hard truths your Brand SERP unearths, open-minded enough to listen to what your competitors are doing better than you, and committed to turning that all around in one year (personal brands) and two years (for corporate brands), The Done With You Kalicube Process is for you. 

The initial analysis provides your ideal digital business strategy in one month. It’s efficient, effective, and profitable.

Pro Tip: As with anything worth doing, implementation takes time. The Kalicube Process quickly becomes second nature to your in-house team. It starts a digital marketing flywheel that continues spinning.

The Kalicube Process starts with your existing digital marketing efforts, capitalizes on what is going well and isn’t working, and identifies new opportunities to market. The result is a targeted, compelling, convincing, and consistent digital footprint that gives the search engines and potential customers confidence in your brand.

The Kalicuble Process is tested and proven to be the most reliable, efficient, and effective way to build a consistent and effective digital strategy that optimizes how your audience perceives you across every online interaction they have with you – including how the search engines and AI assistive engines and interfaces like ChatGPT, Gemini and Perplexity present your brand.

What The Kalicube Process Achieves for Your Brand.

The Kalicube Process empowers people and businesses to identify and outperform their competitor cohort by focusing their marketing efforts in the right places, driving audience engagement, and increasing their brand awareness and revenue – using the three pillars of understanding, credibility, and deliverability.

We applied the Kalicube Process to Kalicube and increased revenue sixfold between 2021 and 2024. Revenue shows no signs of slowing. What could it do for your brand?

What The Kalicube Process Delivers to Your Audience.

The Kalicube Process ensures your audience understands who you are, what you offer, and how you can help them. By shapeshifting your existing digital strategy and available resources, your brand provides your audience with the content they need, when they need it, and in a format they want to consume it. The Process shows you where you need to be when your audience is searching for a solution to their problem. And because you’re creating compelling, solution-driven content with the next steps for them to take, your audience sees your brand as the most credible solution for them. 

Google processes 8.5 billion searches every day. AI assistive engines are offering recommendations and introducing brands to their users daily. The Kalicube Process ensures your brand is the one they understand and choose to introduce (or recommend if you proceed through all three phases.)

The Kalicube Process is an omnichannel digital marketing strategy that ensures the results present your brand positively and overwhelmingly.

What The Kalicube Process Does for Google, Bing, AI Search Features, and Off-Search Assistive Engines

The Kalicube Process educates the BigTech Algorithms about your brand and business as part of your strategy. The Process “packages” your brand and marketing efforts so the Algorithms assess your brand as credible, deliverable, and understandable.

Instead of leaving your online reputation in the hands of the algorithms, you ensure that Google (and generative AI) trust and have confidence in your brand and business. 

At Kalicube, we have triggered thousands of Knowledge Panels, optimized Brand SERPs, and implemented holistic digital marketing strategies for our clients since 2015. The Kalicube Process for Digital Marketing, Brand SERP Optimization, and Knowledge Panel Management is the product of that extensive experience.

How does your Brand show up across the digital landscape?

What do clients say about the Kalicube Process? Watch now >>

Your Options for Implementing the Kalicube Process

If you’re concerned about controlling and optimizing your brand presence and revenue generation in the new era of search, The Kalicube Process is the solution you need. 

1. Do it yourself. Access the Do It Yourself Kalicube Process Guide for Corporations or read Jason’s “The Fundamentals of Brand SERPs for Business” book for everything you need to optimize your brand for your audience and search engines.

2. Book a Done With You Service. The team at Kalicube works with you to implement the Kalicube Process for your business – working within your existing resources and priorities and saving you valuable time. We can start building and implementing your digital marketing strategy year-round.  Book a call with Jason today.

Learn more about the Kalicube Process