How Kalicube Implements The Kalicube Process
Kalicube implements The Kalicube Process in three phases called Understandability, Credibility and Deliverability. The phases are implemented in conjunction with the brand needs, goals and resources to ensure optimal results.
The Kalicube Process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem. The Process is simple, straightforward, and grounded in brand, marketing, and search engine optimization (and it is future-proof SEO: The Kalicube Process optimizes for Google’s AI Overviews and Bing ChatGPT right out of the box).
Using Kalicube Pro, our proprietary software containing over 2 billion data points collected from Google since 2015, we analyze your peer group, your competition, and your audience and identify the fastest, most effective way to take control of your brand and leverage it to grow revenue.
If brand-driven revenue is important to you, read on.
Understanding your goals and what you want to achieve with your brand is the starting point for The Kalicube Process. The phases are discreet, and depending on your ambition, Kalicube implements the phases relevant to your goals.
The Kalicube Process: Three Phases to Success
The Kalicube Process leverages brand, marketing, and SEO to achieve:
Phase 1. Understandability: Stand where your Audience is Looking
Phase 1 is compulsory and is a one-month actioned digital footprint audit to optimize knowledge, connect the dots, and amplify what your brand has now. Unclear brand messages confuse your audience and the algorithms, and the priority is clarifying the information about your brand everywhere you and your audience hang out online.
The audit demonstrates how your brand is perceived and represented by your audience and the algorithms online. Kalicube Pro meticulously gathers every piece of data about your brand online, be it profiles, reviews, articles about your brand, or other data sources. The team analyzes the results and gives us the key elements that drive your digital presence. We understand the areas you are excelling so we can capitalize on them and look to improve the areas that help solidify your online presence.
The ultimate goal in Phase One is getting a KGMID (unique identifier) which is a listing of the facts about your brand in Google’s Knowledge Graph or brain. Google represents its understanding of your brand in a Knowledge Panel.
Getting a Knowledge Panel and building its features is the foundation of every investment you make in your digital marketing strategy. A Knowledge Panel means Google understands who you are. If Google doesn’t understand your brand, none of the BigTech algorithms understand your brand.
Personal Brand Knowledge Panel
Kalicube creates an NLP-optimized brand bio and identifies your Entity Home (the home base Google uses to corroborate the information it finds about your brand online – and is typically your About Page). Then, we create a priority list and systematically update the platforms and your Entity Home with your new, clear and consistent information. Updating this information on first, second and third-party sources creates an infinite self-confirming loop for your Entity Home. We generate the schema markup for your Entity Home so the machines understand what they find on the page in the language they understand.
The best news is that Kalicube does 80% of the heavy lifting in Phase One. We update everything possible and ask for your help to access and change the platforms we are unable to access for you.
If you want to create a Knowledge Panel or control how machines understand your brand, complete phase one. You’ll receive a six-month task list to continue implementing and building understanding for your audience and the algorithms. You’ll also receive access to the Knowledge Panel course, which will help you after Phase One.
Some brands complete phase one to ensure the algorithms don’t misunderstand their brand and reinforce their misunderstanding in the results as they continue training on the wrong data. Phase one means the brand message is under control, and the brand can resume the other phases when the time is right.
Pro Tip: AI interfaces such as ChatGPT and Perplexity work like Google. When brands optimize for understanding and stand where the audience is looking, the machines will corroborate that data around the web and store it in their brains to use in conversations with their users.
Phase 2. Credibility: Demonstrate Authority and Value
Phase Two positions your brand as a leader in your peer group or industry. Kalicube does this by spreading your digital footprint to the places the algorithms and your audience expect brand leaders like you to be. Placing your brand in right places builds credibility and trust with your audience and the algorithms. Credibility demonstrates your brand is trustworthy among its competitors and delivers the solutions it promises. Audiences engage with your brand, and more customers join your buying funnel. The BigTech algorithms observe this and position your brand as a “leader” within your competitor set, promoting your brand in the search and AI results.
Brands complete phase two to enhance the information in their knowledge panel, move closer to competitors they want to compete with and earn a place in search AI results such as AI Overview and entity lists for searches such as “Best….” or “Top…” or “Recommended…” solution providers.
Kalicube Pro analyzes your peers and competitor set to identify the platforms, priorities, and right format for your content to highlight your expertise for your audience and the BigTech algorithms. As you spread your message more widely to build your brand’s authority, credibility, and notability in your niche, more people in your target audience will find you, Google verifies the information it finds about you online, and the algorithms increase their confidence in your brand.
You get strategic recommendations that transform your digital marketing efforts. It’s not just about keeping pace with market changes but anticipating them, allowing you to stay ahead of your competitors. With these insights and strategies, you can control your brand’s narrative online, enhance your reputation, increase visibility, expand brand awareness, and, ultimately, drive higher conversions.
You get dedicated standard operating procedures and a GANTT chart with platforms to target and the order in which they need to be targeted for the fastest results. We partner with you to ensure the timelines for demonstrating your authority, credibility, and value to your audience align with your resources, business priorities, and goals.
The Credibility Phase runs from months two to six for personal brands and two to 11 months for corporate brands. Each month, Kalicube reports on KPIs and updates the task list to continue growing credibility, using the data in Kalicube Pro to monitor the competition and the changing digital landscape.
Phase 3. Deliverability: Drive Engagement to Dominate Search and Recommendations
Phase three means winning clients who say, “Everywhere I look online, I see your brand.”
Deliverability means creating the right content in the right format and at the right time, so your brand is everywhere your audience is researching solutions to their problems online. Provide value and solutions in every online interaction with your audience and invite them to take the next step in your funnel. You’re everywhere your audience is online. They believe in your brand and engage with you because they see you as the solution provider to solve their problem. Every piece of valuable and helpful content attracts more engagement and brings more people to your funnel, and the BigTech Algorithms replicate this behavior in the results.
In Phase Three, Kalicube is your trusted advisor, providing you with targeted and prioritized digital marketing activities based on the peer/competitor cohort to entrench your long-term, future-proof digital brand strategy that will dominate in search AI features such as AI Overview and CoPilot, off search AI engines such as Perplexity and ChatGPT and search engine results for the foreseeable future. It ensures Google understands your audience wants to see the brand when they look for trustworthy brands in the sector (whether on local search, corporate searches, or inside search generative experience).
Pro tip: Kalicube Pro knows which sources Google trusts and relies on to verify knowledge and build the facts in its brain. Instead of guesting on 20 podcasts, Kalicube Pro identifies the three that Google cares about. It saves time, money, and resources.
Kalicube will prioritize the brand and marketing materials that must be produced to explain your offers and messages in intricate detail, deliver them to your audience, and package them for Google.
Kalicube ensures that you optimize your digital marketing by presenting messages and offers in the right places where your audience is looking for a solution and packaging those messages in search AI features and AI interfaces.
Google will see you as the omnipresent thought leader and introduce your brand to users when they converse with AI machines.
The best news is that at the end of phase three, your marketing team is upskilled, has shapeshifted its activities so they are second nature, and has a library of SOPs that protect your brand from staff changes. The Kalicube Process creates a marketing flywheel for years to come.
The outcome of this process is twofold:
- For humans: When potential clients search for solutions you offer, they find a coherent narrative that resonates with their needs—positioning you as their go-to choice and delivering you more customers.
- For machines: Search engines have an unambiguous understanding of who you are, what services or products you provide, and who benefits from them—awarding you with a listing in their brain, meaning a unique identifier called a KGMID, which is represented visually in the search results as a knowledge panel, and confidence to recommend you for queries from the right audience, delivering you more customers. Your brand SERP is rich and positive and the in search AI features recommend your brand to users asking for solution providers. Off search AI interfaces like ChatGPT and Perplexity understand your brand and recommend it in their conversations too.
When you control how the algorithms perceive and understand your brand, you attract and secure the right audience and the AI technology becomes a lead generator for your business.
If Google is getting your brand wrong, you can fix it – and make money.
40% of searches include a brand name. Are you leveraging yours?
Pro Tip: Without a solid brand, you have nothing to market, and without helpful, valuable, and relevant marketing material, you have nothing to convince your audience and feed the AI search engines.
Kalicube Case Study and Conclusion
Kalicube has helped its clients grow their brand visibility and revenues through The Kalicube Process, and you can read more about it in this Kalicube Case Study.
When Kalicube applied The Kalicube Process to the Kalicube business, we saw a 25% year-on-year increase in lead generation, sales, and revenue in the first year. We’ve grown revenue for four straight years since 2021 and 2024, and revenue has increased sixfold with no signs of slowing.
The search results and in-search AI features for Kalicube look like this:
And off Search AI Interface Results like this.
The tailored and dynamic approach to creating digital strategies has delivered significant brand visibility in search, AI results, and revenue. The agile methods create a roadmap for your brand’s growth and help you navigate your market’s unpredictable landscape.
These figures illustrate not only the impact of the strategic course we chart but the adaptability of our approach to help Brands flourish in their respective markets. Our ultimate goal remains to have the digital marketing flywheel spinning at a pace that aligns with your needs and ambitions, making your brand a benchmark for growth and prosperity in the market.
Increase in lead generation, sales, and revenue for Kalicube by applying the Kalicube Process.
Thanks to The Kalicube Process, we’ve increased revenues sixfold between 2021 and 2024.
At Kalicube, we have grown revenues yearly for four years since implementing the Kalicube Process for our business.
What do clients say about the Kalicube Process? Watch now >>
Your Options for Implementing the Kalicube Process
If you’re concerned about controlling and optimizing your brand presence and revenue generation in the new era of search, The Kalicube Process is the solution you need.
Get started with The Kalicube Process using the options below.
1. Do it yourself. Follow the DIY Guide for businesses or personal brands, access our free learning resources, or read Jason’s “The Fundamentals of Brand SERPs for Business” book for everything you need to optimize your brand for your audience and the search engines.
2. Start a Done With You Service. The team at Kalicube works with you to implement the Kalicube Process for your business – working within your existing resources and priorities and saving you valuable time. We can start building and implementing your digital marketing strategy year-round. Book a call with Jason today.
