Knowledge Panel Spam: What You Need To Know
What is Knowledge Panel Spam? Knowledge Panel Spam is a practice whereby people trigger and manage Knowledge Panels using techniques that do not comply with Google’s guidelines. The definition of…
Knowledge Panels
Infinite Self Confirming Loop of Corroboration: What You Need To Know
What Is the Infinite Self Confirming Loop of Corroboration in SEO? The “infinite self-confirming loop of corroboration” is a fundamental part of The Kalicube Process. The Kalicube Process is a…
The Anatomy of a Knowledge Panel (Knowledge Panel Template) – What You Need to Know
What is a Knowledge Panel Template? There is no standard template for a Knowledge Panel as it varies per entity but Kalicube can provide you with the commonly used one. Read More>>
Google Business Profile: What You Need To Know
What is a Google Business Profile? A Google Business Profile (formerly called Google My Business) is the information box that appears in the Right Rail (right hand side) when you…
Knowledge Panel Hopping: What You Need To Know
What is Knowledge Panel Hopping? Knowledge Panel Hopping is a Google game we play at Kalicube based on the six degrees of Kevin Bacon. According to Wikipedia, “Six Degrees of…
How to Write an Entity Description (The Kalicube Way)
What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a…
Entity Description in SEO: What You Need to Know
Simple Definition of Entity Description An Entity is a thing (person, company, podcast, book, musical artists etc). The Entity Description is a summary that describes who the Entity is, what…
Third Party Websites: What You Need To Know
What is a Third Party Website? Third party websites are websites over which you have no direct control. These are the websites where someone has written an article about you…
Second Party Websites: What You Need To Know
What is a Second Party Website? Second-party websites are websites that you partially control, but you do not actually own. For example, your social media sites like Twitter, Facebook, LinkedIn,…
First Party Websites: What You Need To Know
What is a First Party Website? A first-party website is a website that you own and control one hundred percent. Your own company website is a first-party website, and if…
Left Rail of a Google SERP: What You Need To Know
What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on…
Right Rail of a Google SERP: What You Need To Know
What is the Right Rail of a Google SERP? The Right Rail of a Google SERP is the right hand side of a SERP (Search Engine Results Page) on desktop. …