What Is a KGMID (Google Knowledge Graph ID)?

It is a unique identifier for entities in Google’s Knowledge Graph. Every Knowledge Panel  in Google SERPs (Search Engine Results Pages) contains a kgmid. Therefore, we can also consider a kgmid as the IDs of Knowledge Panels. 

You can see what Google understands about an entity by looking it up in the Knowledge Graph API, or if you have the kgid, you can see which entity it represents with the reverse Knowledge Graph lookup. 

To see what Google understands more widely about the entity, you can also use the kgmid as a search on Google like this: https://www.google.com/search?kgmid=/g/11cm_q3wqr  – this will show you the SERP (Search Engine Results Page) that corresponds to the entity. If the result is the same as the normal search on the entity https://www.google.com/search?q=Jason%20Barnard then Google’s understanding is solid and it is very confident in that understanding. When there are differences, then Google is unsure about its understanding.

What Is the Difference Between /g and /m a KGMID ?

A kgmid starting with /m comes from the Freebase database that Google bought years ago, then closed and moved the information into Wikidata. So everything /m was created before 2015. 

A kgmid starting with /g are more recent. Everything that is /g was created since 2015.

What Are the Different Ways of Finding a KGMID ?

There are numerous ways to find and determine the correct kgmid. Some are simple, but some require a little bit of searching.

Viewing the Page Source

By either right-clicking or using Ctrl+U to view the page source, you can find a kgmid this way.

Right-click Menu that shows the View page source option

After the page loads, you can find the Knowledge Graph ID by searching for either /g/ or /m/. Now, this will return multiple results so in order to make sure you have found the right one, you need to find this little sequence here: null, \x22. The sequence after that is your kgmid, which leads to the next \x22.

The page source code

You can also double check if it is the right one, because the name of the entity is in the next field, after the next \x2. In this case: Jason Barnard.

The code sequence that contains the correct KGMID

Google Stick Parameter Decoder

Another interesting way to find a kgmid is to use the Google stick parameter decoder.

An example: A quick Google search for Jason Barnard’s book, The Fundamentals of Brand SERPs for Business, then you click on Jason Barnard in the Knowledge Panel

Then you can then copy/paste the URL into the decoder (the part the decoder looks at is the section after stick=.

Example Link:
https://www.google.com/search?sxsrf=ALiCzsZsxD3MDn3C9VuGfK9C8pIpl_in-A:1661423391298&q=Jason+Barnard&stick=H4sIAAAAAAAAAOPgE-LVT9c3NCzOLSvKizdOVoJwk3PjC43LC4u0ZLKTrfST8vOz9cuLMktKUvPiy_OLsq0SS0sy8osWsfJ6JRbn5yk4JRblJRal7GBl3MXOxMEAAP1AjeRWAAAA&sa=X&ved=2ahUKEwi_9by45OH5AhUUgFwKHbFqBOkQmxMoAHoECG0QAg&biw=2327&bih=1133&dpr=1.1

Here in the results we have the subject of this query and the object of the query. The subject is the book,  Jason Barnard’s kgmid is the object and the predicate (relationship or verb) is “written”. 

Google stick parameter decoder result

And in the format of semantic triples (sounds complicated, but is just simple grammar), that translates into The Fundamentals of Brand SERPs for Business (subject) written by (verb) Jason Barnard (object).

Structure of a semantic triple

Claiming the Knowledge Panel

Disclaimer: This only works if the Knowledge Panel has not yet been claimed.

Another way to find a kgmid is unclaimed Knowledge Panels. If you see the option “claim this knowledge panel” on a Knowledge Panel, you can very quickly find out what the Knowledge Graph ID is.

An example: Using Dan Sharp’s unclaimed Knowledge Panel we can find the kgmid associated with this entity using any of the two methods:

Dan Sharp’s Brand SERP and unclaimed Knowledge Panel

Inspecting the Search Result

If you right-click on the option itself and select “Inspect”, you will find the ID together with the sequence /claim/?mid=.

Inspect option
Inspect code.

Claiming the Knowledge Panel

Another option is to click on the option to claim the Knowledge Panel, then you will be redirected to the appropriate page. And on the URL itself we find the Knowledge Graph ID which is /g/11kgg0l8s8.

The page that will show up once you click on “claim this knowledge panel”

Easiest Solution: Kalicube Pro SaaS Knowledge Graph API Lookup Tool

The above methods require a bit of searching and involve numerous variables. However, you can easily search for existing Knowledge Graph IDs using the Kalicube Pro’s Knowledge Graph Explorer tool >>

An example: Again with Jason Barnard, a search in the Knowledge Graph Explorer shows 5 results, three are homonyms (people with the same name), and the other two are associated entities. This is incredibly powerful because you have multiple options if there are multiple entities with the same name, and also you can see the connections and associations Google is making in the Knowledge Graph.

Results of known entities for Jason Barnard

Writing the Entity’s Description Using Kalicube Pro Saas (Utilising Google’s NLP)

Another Kalicube Pro tool that can help you find a kgmid is writing descriptions for the entity. The tool is part of the paidKalicube Pro  SaaS platform. It uses Google’s NLP (Natural Language Processing) to analyse the text and identify known entities – each blue link (see bottom of the screenshot) corresponds to a kgmid and links to the relevant Google result, for example https://www.google.com/search?kgmid=/g/11cm_q3wqr. The grey entities are those that Google’s NLP has guessed from the text but does not have a kgmid for that entity (and the entity is therefore not in the Knowledge Graph)

Interface of the tool and the results

Kalicube Pro SaaS Copywriting Sandbox Tool

Another option is Kalicube Pro’s sandbox tool for copywriting. With this tool, you can test your descriptions and find out which entities Google sees without having to actually run them using the previous tool (which added the description to our clients’ live website in real time, so it is not a place to experiment and try things out :).

Similar to the previous Kalicube Pro tool, this tool is used to analyse the text and identify known and guessed entities. And so any entity with a blue link also corresponds to a kgmid and grey ones are entities Google’s NLP has guessed from the text. As you can see, it is very good at guessing! Google uses its NLP extensively to expand and grow its Knowledge Graph, but that is a story for another day.

Bonus: Using Kalicube’s Knowledge Graph Reverse Lookup

We are now done with the different ways to find a kgmid, but what happens if someone gives you a kgmid and you don’t know which entity it corresponds to? Kalicube Pro has a free tool for that too: With the help of Kalicube Pro Reverse Lookup Tool, it is possible to do this.

An example: If I copy Jason Barnard’s and use the tool, it displays the entity associated with it. 

With this tool you can make sure you have the right kgmid for the entity you’re looking for, which is extremely useful.

Why Is Finding KGMIDs Important?

Knowing the kgmid of an entity, especially if it’s your own entity or something you want to optimise. A kgmid represents a specific NAMED entity. So Jason Barnard who was in a Movie called First Man is /g/11fw71_nbj whereas Jason Barnard, the author and digital marketer is /g/11cm_q3wqr. Applying the right optimisation signal to the correct KGMID is essential because you need to ensure that you are providing the right information to Google for the correct named entity. You are educating Google and ensuring that it has confidence in understanding about that specific named Entity.

Remember that if you have a KGMID , that means you already have a Knowledge Panel. And nowadays having one means that Google understands who you are and considers you to be relatively important by Google. That stamp of approval from Google is vital – everyone who uses Google, trusts Google… so when Google shows a Knowledge Panel, everyone considers you to be important … be it existing and current clients, potential clients, partners, journalists, and absolutely anyone else googling your name. 

If you’re interested, Kalicube  offers free tools used to find kgmids and also done for you Knowledge Panel Services. If you are an ORM, PR or digital marketing agency, then Kalicube Pro is definitely a platform you will need to best serve your clients. Kalicube Pro for agencies >>

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