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Koray Gübür Explains How Google Evaluate the Authenticity of Reviews and Apply Its Analysis to Search Algorithms

ByJason BARNARD Reading Time: 1 minute
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Learn How to Properly Use and Apply Semantic SEO with Koray Tuğberk Gübür 16 November 2021 at 17 H CET (Paris)

Koray Gübür is a holistic SEO expert with over 6 years of experience in the field. In this video interview with Jason Barnard, he explains how search engines and AI algorithms are now able to tell which user reviews are fake and which are authentic. He also explains why they now have more confidence in using nofollow links in user generated content (UGC) and explains why.

00:00 Introducing, Koray Tuğberk Gübür
00:10 Sentiment between reviews, comments
00:21 Testing nofollow links
00:31 AI algorithms

CEO of Kalicube (and founder)

Jason Barnard is an entrepreneur, writer and CEO of Kalicube, a digital marketing agency and groundbreaking software company based in France. Jason is also a digital marketer known as the "The Brand SERP Guy." Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022

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